Brown Shoe Company (BWS) Partners with Marvel Entertainment (MVL)
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Brown Shoe Company (NYSE: BWS) and Marvel Entertainment, Inc. (NYSE: MVL) have entered into a new license agreement to bring characters from Marvel's upcoming slate of feature films to kids, men and women through several footwear collections.
As Marvel's footwear partner for these new collections, Brown Shoe will design, produce and market lines of athletics, casual shoes, sport sandals, beach and EVA sandals, seasonal boots and slippers featuring popular characters from Marvel's upcoming movie pipeline.
The first collections will debut at retail in Spring 2010 in toddler, youth and young adult sizes and will include footwear based on Marvel's self-produced Iron Man 2 (scheduled release date May 7, 2010). Future collections will include merchandise featuring characters from other major event films, including the Marvel produced Thor (scheduled release date May 20, 2011), The First Avenger: Captain America (expected release date July 22, 2011) and The Avengers (expected release date May 4, 2012.)
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