Best Buy(R) Mobile Introduces New Online Hub for Mobile Phone Information and Trends

November 11, 2009 3:52 PM EST

Consumers can access latest wireless news and updates about mobile products ranging from handsets to accessories at BestBuyMobile.com

MINNEAPOLIS--(BUSINESS WIRE)-- Best Buy Mobile, the mobile specialty retail unit of Best Buy Co., Inc., announced today the launch of a new Web site, BestBuyMobile.com, to give consumers a comprehensive source with the most up-to-date news, trends and information on mobile products.

The new site, a companion piece to the growing number of boutique Best Buy Mobile stores and specialty mobile stores within all Best Buy locations, extends the reach of Best Buy Mobile and its partners by serving a broader audience of consumers researching mobile products online.

"Most people do their research online before visiting us in Best Buy Mobile stores, so we're making it easier for them to get all the information they need in one place," said Andy Heddle, head of online and direct sales for Best Buy Mobile. "We've combed the web for the best mobile information and put it all in one place, added a deep catalog of video reviews and created a place for consumers to join the conversation. In total, the web site provides a digest of news, trends and product information to help consumers research and compare products prior to talking to our trusted mobile experts."

BestBuyMobile.com features a variety of relevant content from partner wireless and mobile industry blogs and news sites, streaming media including video clips of product reviews, information on the most popular mobile devices and applications, expert advice from the Super 6 (Best Buy Mobile field employees) and a forum thread for consumer interaction and questions.

Web site content includes the following features:

    --  News: A stream of relevant mobile and wireless information from partner
        blogs and news sites including MyRatePlan.com, Smartphone Experts,
        Phonedog.com, Fierce Wireless, Let's Talk's Phone Talk, PhoneScoop and
        Appboy.
    --  Best Buy Mobile's Super 6: Team of Best Buy Mobile employees blog about
        the latest news on phones, applications, in-store experience and a
        variety of other topics to give consumers the inside scoop on
        smartphones and mobile devices.
    --  Reviews and videos: Consumers can browse through product reviews,
        videos, and images of mobile devices and see the products at work when
        researching for their perfect phone.
    --  Forums: A portal that gives customers direct access to first-hand advice
        and answers from peers as well as Best Buy Mobile experts.

In addition to mobile information, the new site enables users to access tools to more easily choose a phone or accessories. The tools include Best Buy Mobile's innovative Upgrade Checker(TM) which helps consumers know when they are eligible for a new phone. The mobile phone trade-in tool allows site visitors to see how much their old phone is worth. And there are mobile coverage maps for all major carriers and a link to MyRatePlan.com to shed insight on various wireless phone plans.

"With so many options available to consumers, choosing the right mobile phone, carrier and plan can seem daunting," said Scott Moore, vice president of marketing for Best Buy Mobile. "This new site gives customers a central resource to do their homework before they come to our store. It's a natural extension of our belief in giving consumers impartial, informed advice to help them get the best mobile solution for their lifestyle."

Best Buy Mobile has become a leading destination for smartphone purchases, in part because of the promises the store offers its customers: better choice of phones and networks; impartial, informed advice; straightforward pricing; and someone to be there for the life of the phone.

About Best Buy Mobile

Best Buy Mobile features one of the largest selections of carriers, handsets and accessories available anywhere, as well as a highly-trained staff to help customers make the most of their mobile phones. Best Buy Mobile locations feature more than 90 different handsets from nine carriers, and over 130 accessories. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends. Look for your mobile phone solution at Best Buy Mobile locations in every Best Buy store as well as in standalone stores nationwide.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion in annual revenue and includes brands such as Best Buy; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, we donated a combined $33.4 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.

    Source: Best Buy Co., Inc.

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