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Form 8-K SOUTHWEST AIRLINES CO For: Sep 08

September 8, 2015 9:53 AM EDT


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): September 8, 2015

Southwest Airlines Co.
__________________________________________
(Exact name of registrant as specified in its charter)

Texas
1-7259
74-1563240
_____________________
_____________
______________
(State or other jurisdiction
(Commission
(I.R.S. Employer
of incorporation)
File Number)
Identification No.)

P. O. Box 36611, Dallas, Texas
75235-1611
_________________________________
___________
(Address of principal executive offices)
(Zip Code)


Registrant's telephone number, including area code: (214) 792-4000

Not Applicable
______________________________________________
Former name or former address, if changed since last report


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the
filing obligation of the registrant under any of the following provisions:

[ ]    Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)
[ ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)
[ ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
[ ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))










Item 7.01    Regulation FD Disclosure.

On September 8, 2015, the Registrant issued a press release announcing its traffic results for August 2015. The press release is furnished herewith as Exhibit 99.1 and is incorporated by reference into this Item 7.01.

The information furnished in this Item 7.01 shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.


Item 9.01    Financial Statements and Exhibits.

(d) Exhibits:
    
99.1 Registrant’s August 2015 Traffic Release.





SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
SOUTHWEST AIRLINES CO.
 
 
 
September 8, 2015
By
/s/ Tammy Romo
 
 
 
 
 
Tammy Romo
 
 
Executive Vice President & Chief Financial Officer
 
 
(Principal Financial and Accounting Officer)
 
 
 
 
 
 









Exhibit Index


Exhibit No.
Description
 
 
99.1
Registrant's August 2015 Traffic Release.








SOUTHWEST AIRLINES REPORTS AUGUST TRAFFIC

DALLAS, TEXAS – September 8, 2015 – Southwest Airlines Co. (NYSE: LUV) (the "Company") today reported its August and year-to-date preliminary traffic statistics. The Company flew 10.3 billion revenue passenger miles (RPMs) in August 2015, a 7.5 percent increase from 9.6 billion RPMs flown in August 2014. Available seat miles (ASMs) increased 7.6 percent to 12.1 billion in August 2015, compared with the August 2014 level of 11.3 billion. The August 2015 load factor was 85.4 percent, compared with 85.5 percent in August 2014. Based on results thus far in third quarter 2015 and current trends, the Company continues to estimate its third quarter 2015 operating revenue per ASM (RASM) will decrease approximately 1.0 percent, compared with third quarter 2014.

For the first eight months of 2015, the Company flew 78.6 billion RPMs, compared with 73.0 billion RPMs flown for the same period in 2014, an increase of 7.6 percent. Year-to-date ASMs increased 6.7 percent to a level of 94.0 billion, compared with 88.1 billion for the same period in 2014. The year-to-date load factor was 83.6 percent, compared with 82.9 percent for the same period in 2014.

This release, as well as past news releases about Southwest Airlines Co., is available online at Southwest.com.

Cautionary Statement Regarding Forward-Looking Statements
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Specific forward-looking statements include, without limitation, statements related to the Company’s financial outlook and projected results of operations. These statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) changes in demand for the Company's services and other changes in consumer behavior; (ii) the impact of economic conditions, fuel prices, actions of competitors (including without limitation pricing, scheduling, and capacity decisions and consolidation and alliance activities), and other factors beyond the Company’s control, on the Company's business decisions, plans, and strategies; (iii) changes in fuel prices; (iv) the Company’s ability to timely and effectively implement, transition, and maintain the necessary information technology systems and infrastructure to support its operations and initiatives; (v) the impact of governmental regulations and other governmental actions related to the Company's operations; and (vi) other factors, as described in the Company's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2014.

/more







Southwest Airlines Co.
Preliminary Comparative Traffic Statistics

AUGUST
 
2015
 
2014
 
Change
Revenue passengers carried
10,095,376
 
9,442,224
 
6.9%
Enplaned passengers
12,600,993
 
11,890,205
 
6.0%
Revenue passenger miles (000s)
10,342,510
 
9,622,324
 
7.5%
Available seat miles (000s)
12,105,854
 
11,252,402
 
7.6%
Load factor
85.4%
 
85.5%
 
(0.1) pts.
Average length of haul
1,024
 
1,019
 
0.5%
Trips flown
108,817
 
106,663
 
2.0%



YEAR-TO-DATE
 
2015
 
2014
 
Change
Revenue passengers carried
78,381,410
 
73,964,223
 
6.0%
Enplaned passengers
95,998,728
 
91,145,675
 
5.3%
Revenue passenger miles (000s)
78,564,952
 
73,000,233
 
7.6%
Available seat miles (000s)
94,000,207
 
88,082,240
 
6.7%
Load factor
83.6%
 
82.9%
 
0.7 pts.
Average length of haul
1,002
 
987
 
1.5%
Trips flown
846,713
 
846,743
 
—%


Investor Contact:
Southwest Airlines Investor Relations
214-792-4415

Media Contact:
Southwest Airlines Media Relations
214-792-4847
 

***



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