Form 8-K ROYAL CARIBBEAN CRUISES For: Dec 08
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E-mailSECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20549
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FORM 8-K
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CURRENT REPORT
Pursuant To Section 13 or 15(d) of�The Securities Exchange Act of 1934
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Date of report (Date of earliest event reported): December 8, 2014
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ROYAL CARIBBEAN CRUISES LTD.
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(Exact Name of Registrant as Specified in Charter)
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Republic of Liberia
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(State or Other Jurisdiction of Incorporation)
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1-11884
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98-0081645
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(Commission File Number)
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(IRS Employer Identification No.)
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1050 Caribbean Way, Miami, Florida
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33132
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���(Address of Principal Executive Offices)
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(Zip Code)
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Registrants telephone number, including area code: 305-539-6000
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
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o���������Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
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o���������Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Item 8.01���Other Events.
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On December 8, 2014, Royal Caribbean Cruises Ltd. issued a press release announcing that Michael Bayley will serve as President and CEO of Royal Caribbean International and Lisa Lutoff-Perlo will serve as President and CEO of Celebrity Cruises.��A copy of the press release is filed as Exhibit 99.1 to this Current Report.
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Item 9.01����Financial Statements and Exhibits
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���� (d)�����Exhibits
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99.1�������� Press Release dated December 8, 2014
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SIGNATURES
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Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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ROYAL CARIBBEAN CRUISES LTD.
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Date:
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December 12, 2014
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By:
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/s/��Bradley H. Stein
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Name:
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Bradley H. Stein
Senior Vice President, General Counsel
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Title:
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Exhibit 99.1
News From
Royal Caribbean Cruises Ltd.
Office of Corporate Communications
1050 Caribbean Way, Miami, Florida 33132-2096
Media Contact: Rob Zeiger305-539-6012
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Investor Contact: Laura J. Hodges
305-982-2625
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For Immediate Release
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PROVEN VETERANS NAMED TO LEAD THE LARGEST LINES
AT ROYAL CARIBBEAN CRUISES LTD.
Michael Bayley named CEO of Royal Caribbean International;
Lisa Lutoff-Perlo appointed CEO of Celebrity Cruises
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MIAMI, December 8 Recognizing the deep bench of internal talent that has powered its long-term success, Royal Caribbean Cruises Ltd (NYSE, OSLO: RCL) named two senior company executives to chart the future course of the companys two largest brands.
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Michael Bayley, who worked his way up from an assistant pursers position aboard the Nordic Prince, will serve as President and CEO of Royal Caribbean International, the worlds largest cruise brand. Lisa Lutoff-Perlo, whose career at the company began in the New England sales office, will serve as President and CEO of Celebrity Cruises, a leader in the premium market.
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Both appointments are effective immediately.
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Said Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises Ltd: This is a happy day for Michael and Lisa, and a proud day for all of us at the company. To recognize these two incredibly talented people with these vital leadership positions after years of dedication, effort and innovative thinking is gratifying for everyone here. I am impressed with the skills they have demonstrated over the course of their careers, and I am excited to see where they take these powerful brands next.
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Bayley assumes Royals helm after a successful term as Celebritys President and CEO. At Celebrity, he delivered strong results while building the companys modern luxury positioning, which resonated successfully with Celebritys sophisticated customer base. Before his Celebrity role, Bayley served in several senior roles at Royal Caribbean International, including Executive Vice President of Operations. He is credited for playing a key role in the companys international expansion, helping launch company operations in markets around the world.
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Said Bayley: Royal Caribbean International is a brand with an incredible history and unlimited potential. The ships, personified in the new Quantum class, are some of the best and most innovative in the world. And the crews that service Royal Caribbean International guests have a track record of delighting guests from every culture around the world. I look forward to an exciting future as we raise our game to an even higher level of performance.
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Lutoff-Perlo began her company career as a district sales manager in her native New England. She moves to her new role from her position as Executive Vice President, Operations at Royal Caribbean, where she played a critical role in the recent successful launch of Quantum of the Seas, the first in the companys newest class of ships. After a successful sales career, Lutoff-Perlo made her mark as a specialist at bringing new ships to market for both Royal Caribbean International and Celebrity. In addition to the Quantum class, she played a key role in the launch of Royal Caribbean Internationals Voyager and Radiance classes, as well as Celebritys Solstice Class.
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Said Lutoff-Perlo: Celebrity Cruises has done a remarkable job differentiating itself in a crowded and competitive premium marketplace, and with its newly announced Edge class ships, the brand has the opportunity to push its leadership position even farther. Im excited to tackle that challenge with a team of men and women I know well, including crews that consistently exceed our guests highest expectations.
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Fain said: No one who has seen either of these two exceptional executives in action can be surprised by their continuing growth as leaders. As a company, we have a mantra of continuous improvement; in Michael and Lisa, we have two talented leaders who will help us continue to deliver on that commitment to our shareholders, employees and guests.
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Royal Caribbean Cruises Ltd.�(NYSE/OSE: RCL), a global cruise vacation company that also owns�Royal Caribbean International, Pullmantur,�Azamara Club Cruises�and CDF Croisieres de�France, as well as�TUI Cruises�through a 50 percent joint venture.� Together, these six brands operate a combined total of 42 ships with an additional seven under construction contracts, and two on firm order.� They operate diverse itineraries around the world that call on approximately 490 destinations on all seven continents.� Additional information can be found on�www.royalcaribbean.com, www.celebritycruises.com, www.azamaraclubcruises.com, www.pullmantur.es, www.cdfcroisieresdefrance.com, www.tuicruises.com, or www.rclinvestor.com.
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