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Form 8-K Criteo S.A. For: Dec 05

December 5, 2016 4:22 PM EST



 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 

 
FORM 8-K
 

 
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): December 5, 2016
 

CRITEO S.A.
(Exact name of registrant as specified in its charter)
 


France
 
001-36153
 
Not Applicable
(State or other jurisdiction
of incorporation)
 
(Commission
File Number)
 
(I.R.S. Employer
Identification No.)
 
32, rue Blanche, Paris - France
 
75009
(Address of principal executive offices)
 
(Zip Code)
Registrant’s telephone number, including area code: +33 14 040 2290
(Former name or former address, if changed since last report)


 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
c
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
 
c
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
 
c
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
 
c
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))







ITEM 7.01
Regulation FD Disclosure.
On December 5, 2016, Criteo S.A. (the “Company”) issued a press release in response to a blog post from November 30, 2016 directed at the Company and its business model. A copy of the Company's press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The information furnished with this Item 7.01, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any other filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

ITEM 9.01
 Financial Statements and Exhibits.
 
 
(d)
Exhibits
Exhibit
Number
  
Description
99.1
  
Press release dated December 5, 2016.





SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
 
 
Criteo S.A.
 
 
 
Date: December 5, 2016
By:
/s/ Nicole Linda Kelsey
 
Name:
 Nicole Linda Kelsey
 
Title:
 General Counsel





EXHIBIT INDEX
Exhibit
Number
  
Description
99.1
  
Press release dated December 5, 2016.




Exhibit 99.1
image.jpg

CRITEO DISMISSES ANONYMOUS BLOG POST

NEW YORK – December 5, 2016 - Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today responds to a blog post published on November 30, 2016 on Seeking Alpha by an anonymous author, directed at the Company and its business model.

The Company hereby re-affirms its categorical dismissal of the post’s contents.

The allegations contained in the post are utterly baseless and include a number of unsubstantiated and false statements about Criteo’s business model and operations. Criteo’s client retention rate of over 90%, maintained for 21 consecutive quarters, proves that there is no validity to the post’s assertions.

By his own admission, the author’s motives in publishing the post were to obtain financial gains by short selling Criteo’s stock and to entice other investors to adopt the same conduct. Based on the content of the post, the author failed to clarify any facts relating to Criteo’s business model with Company officials before releasing the post.

Criteo’s policy is to not comment on market rumors or speculation, and therefore, Criteo invites its investors to consult its public filings with the U.S. Securities and Exchange Commission or to contact Criteo directly.


About Criteo

Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,200 employees in 30 offices across the Americas, EMEA and Asia-Pacific, serving 13,000 advertisers worldwide and with direct relationships with 17,500 publishers.

For more information, please visit www.criteo.com.


Contacts

Criteo Public Relations
Emma Ferns, Global PR director, [email protected]

Criteo Investor Relations
Edouard Lassalle, Head of IR, [email protected]
Friederike Edelmann, Sr. Manager IR, [email protected]

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