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Form 8-K Activision Blizzard, For: Feb 05

February 5, 2015 4:22 PM EST

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549


FORM�8-K

CURRENT REPORT

PURSUANT TO SECTION�13 OR 15(d)�OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported):� February�5, 2015

ACTIVISION BLIZZARD,�INC.

(Exact Name of Registrant as Specified in Charter)

Delaware

001-15839

95-4803544

(State or Other Jurisdiction of
Incorporation)

(Commission File Number)

(IRS Employer
Identification No.)

3100 Ocean Park Boulevard,
Santa Monica, CA

90405

(Address of Principal Executive
Offices)

(Zip Code)

Registrant�s telephone number, including area code:� (310) 255-2000

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form�8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o��� Written communications pursuant to Rule�425 under the Securities Act (17 CFR 230.425)

o��� Soliciting material pursuant to Rule�14a-12 under the Exchange Act (17 CFR 240.14a-12)

o��� Pre-commencement communications pursuant to Rule�14d-2(b)�under the Exchange Act (17 CFR 240.14d-2(b))

o��� Pre-commencement communications pursuant to Rule�13e-4(c)�under the Exchange Act (17 CFR 240.13e-4(c))



Certain Information Not Filed.� The information in Item 2.02 of this Form�8-K and Exhibit�99.1 attached to this Form�8-K shall not be deemed �filed� for purposes of Section�18 of the Securities Exchange Act of 1934, nor shall such Item 2.02 or such Exhibit�99.1 or any of the information contained therein be deemed incorporated by reference in any filing under the Securities Exchange Act of 1934 or the Securities Act of 1933, except as shall be expressly set forth by specific reference in such filing.

Item 2.02.���������������������������� Results of Operations and Financial Condition.

On February�5, 2015, Activision Blizzard,�Inc. (the �Company�) issued a press release announcing results for the Company for the fiscal quarter and year ended December�31, 2014. A copy of the press release is attached hereto as Exhibit�99.1.� As previously announced, the Company is hosting a conference call and webcast in conjunction with that release.

Item 8.01.���������������������������� Other Events.

Cash Dividend.� On February�5, 2015, the Company�s Board of Directors approved a cash dividend of $0.23 per share to be paid on May�13, 2015 to shareholders of record of the Company�s common stock on March�30, 2015.

Share Repurchase.� On February�3, 2015, the Company�s Board of Directors authorized the Company to repurchase up to $750 million of the Company�s common stock on terms and conditions to be determined by the Company from February�9, 2015 until the earlier of February�8, 2017 and a determination by the Board of Directors to discontinue the repurchase program.

Condensed Consolidated Financial Highlights � Fourth Quarter 2014 Results (Unaudited).� Set forth below are the Company�s condensed consolidated financial highlights for the periods and at the dates indicated.

2



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(Amounts in millions, except per share data)

Three�Months�Ended�December�31,

Year�Ended�December�31,

2014

2013

2014

2013

Net revenues:

Product sales

��$

1,094

��$

1,152

��$

2,786

��$

3,201

Subscription, licensing and other revenues 1

481

366

1,622

1,382

Total net revenues

1,575

1,518

4,408

4,583

Costs and expenses:

Cost of sales - product costs

432

502

999

1,053

Cost of sales - online

61

50

232

204

Cost of sales - software royalties and amortization

124

72

260

187

Cost of sales - intellectual property licenses

14

31

34

87

Product development

184

197

571

584

Sales and marketing

247

239

712

606

General and administrative

75

143

417

490

Total costs and expenses

1,137

1,234

3,225

3,211

Operating income

438

284

1,183

1,372

Interest and other investment income (expense), net

(50)

(51)

(202)

(53)

Income before income tax expense

388

233

981

1,319

Income tax expense

27

59

146

309

Net income

��$

361

��$

174

��$

835

��$

1,010

Basic earnings per common share 2

��$

0.49

��$

0.23

��$

1.14

��$

0.96

Weighted average common shares outstanding

720

745

716

1,024

Diluted earnings per common share 2

��$

0.49

��$

0.22

��$

1.13

��$

0.95

Weighted average common shares outstanding assuming dilution

729

757

726

1,035

1�Subscription, licensing and other revenues represents revenues from World of Warcraft subscriptions, licensing royalties from our products and franchises, value-added services, downloadable content, and other miscellaneous revenues.

2�The company calculates earnings per share pursuant to the two-class method which requires the allocation of net income between common shareholders and participating security holders. We had, on a weighted-average basis, participating securities of approximately 12 million and 15 million for the three months and year ended December�31, 2014, respectively. We had, on a weighted-average basis, participating securities of approximately 23 million and 24 million for the three months and year ended December�31, 2013, respectively.� Net income attributable to Activision Blizzard Inc. common shareholders used to calculate earnings per common share assuming dilution was $355 million and $817 million for the three months and year ended December�31, 2014 as compared to total net income of $361 million and $835 million for the same periods, respectively. Net income attributable to Activision Blizzard Inc. common shareholders used to calculate earnings per common share assuming dilution was $168 million and $987 million for the three months and year ended December�31, 2013 as compared to total net income of $174 million and $1,010 million for the same periods, respectively.

3



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(Amounts in millions)

December�31,

December�31,

2014

2013

ASSETS

Current assets:

Cash and cash equivalents

$

4,848

$

4,410

Short-term investments

10

33

Accounts receivable, net

659

510

Inventories, net

123

171

Software development

452

367

Intellectual property licenses

5

11

Deferred income taxes, net

368

321

Other current assets

444

418

Total current assets

6,909

6,241

Long-term investments

9

9

Software development

20

21

Intellectual property licenses

18

---

Property and equipment, net

157

138

Other assets

85

35

Intangible assets, net

29

43

Trademark and trade names

433

433

Goodwill

7,086

7,092

Total assets

$

14,746

$

14,012

LIABILITIES AND SHAREHOLDERS� EQUITY

Current liabilities:

Accounts payable

$

325

$

355

Deferred revenues

1,797

1,389

Accrued expenses and other liabilities

592

636

Current portion of long-term debt

---

25

Total current liabilities

2,714

2,405

Long-term debt, net

4,324

4,668

Deferred income taxes, net

114

66

Other liabilities

361

251

Total liabilities

7,513

7,390

Shareholders� equity:

Common stock

---

---

Additional paid-in capital

9,924

9,682

Treasury stock

(5,762)

(5,814)

Retained earnings

3,374

2,686

Accumulated other comprehensive income (loss)

(303)

68

Total shareholders� equity

7,233

6,622

Total liabilities and shareholders� equity

$

14,746

$

14,012

4



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(Amounts in millions)

Year Ended December�31,

2014

2013

Cash flows from operating activities:

Net income

��$

835

��$

1,010

Adjustments to reconcile net income to net cash provided by operating activities:

Deferred income taxes

(44)

161

Provision for inventories

39

33

Depreciation and amortization

90

108

Loss on disposal of property and equipment

1

---

Amortization and write-off of capitalized software development costs and intellectual property licenses (1)

256

207

Amortization of debt discount and debt financing costs

7

1

Stock-based compensation expense (2)

104

108

Excess tax benefits from stock awards

(39)

(29)

Changes in operating assets and liabilities:

Accounts receivable, net

(177)

198

Inventories

(2)

6

Software development and intellectual property licenses

(349)

(268)

Other assets

18

(67)

Deferred revenues

475

(275)

Accounts payable

(12)

7

Accrued expenses and other liabilities

90

64

Net cash provided by operating activities

1,292

1,264

Cash flows from investing activities:

Proceeds from maturities of available-for-sale investments

21

304

Proceeds from sales of available-for-sale investments

---

98

Purchases of available-for-sale investments

---

(26)

Capital expenditures

(107)

(74)

Decrease (increase) in restricted cash

2

6

Net cash provided by (used in) investing activities

(84)

308

Cash flows from financing activities:

Proceeds from issuance of common stock to employees

175

158

Tax payment related to net share settlements on restricted stock rights

(66)

(49)

Repurchase of common stock

---

(5,830)

Dividends paid

(147)

(216)

Proceeds from issuance of long-term debt

---

4,750

Repayment of long-term debt

(375)

(6)

Payment of debt discount and financing costs

---

(59)

Excess tax benefits from stock awards

39

29

Net cash used in financing activities

(374)

(1,223)

Effect of foreign exchange rate changes on cash and cash equivalents

(396)

102

Net increase in cash and cash equivalents

438

451

Cash and cash equivalents at beginning of period

4,410

3,959

Cash and cash equivalents at end of period

��$

4,848

��$

4,410

(1)�Excludes deferral and amortization of stock-based compensation expense.

(2)�Includes the net effects of capitalization, deferral, and amortization of stock-based compensation expense.

5



Item 9.01.���������������������������� Financial Statements and Exhibits.

(d)� Exhibits

99.1������������������� Press Release dated February�5, 2015 (furnished not filed)

6



SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: February�5, 2015

ACTIVISION BLIZZARD,�INC.

By:

/s/ Dennis Durkin

Dennis Durkin

Chief Financial Officer

7



EXHIBIT�INDEX

Exhibit�No.

Description

99.1

Press Release dated February�5, 2015 (furnished not filed)

8


Exhibit 99.1

FOR IMMEDIATE RELEASE

ACTIVISION BLIZZARD ANNOUNCES

RECORD FOURTH QUARTER AND FULL YEAR EARNINGS PER SHARE

Exceeds Outlook for Fourth Quarter and Full Year 2014

Achieved More Than 50% Non-GAAP Earnings Per Share Growth and

Double-Digit Non-GAAP Revenue Growth in 2014

Digital Revenues At All-Time High, Representing 46% of Full Year Non-GAAP Revenues

Generated Operating Cash Flow of $1.3 Billion in 2014

Announces Two-Year Stock Repurchase Plan of $750 Million and Debt Paydown of $250 Million

Increases Cash Dividend By 15% to $0.23 Per Common Share

Santa Monica, CA � February�5, 2015 � Activision Blizzard,�Inc. (Nasdaq: ATVI) today announced record fourth quarter and full year earnings per share.

Fourth Quarter

Calendar Year

(in millions, except EPS)

2014

Prior

Outlook*

2013

2014

2013

GAAP

Net Revenues

$

1,575

$

1,492

$

1,518

$

4,408

$

4,583

EPS

$

0.49

$

0.28

$

0.22

$

1.13

$

0.95

Non-GAAP

�Net Revenues

$

2,213

$

2,200

$

2,272

$

4,813

$

4,342

�EPS

$

0.94

$

0.86

$

0.79

$

1.42

$

0.94

*Prior outlook was provided by the company on November�4, 2014 in its earnings release

For calendar year 2014, Activision Blizzard delivered record non-GAAP earnings per diluted share of $1.42, as compared with $0.94� per diluted share for 2013. On a GAAP basis, the company delivered record earnings per diluted share of $1.13, as compared with $0.95� per diluted share for 2013.

For calendar year 2014, Activision Blizzard delivered non-GAAP net revenues of $4.81 billion, as compared with $4.34 billion for 2013. On a GAAP basis, the company delivered net revenues of $4.41 billion, as compared with $4.58 billion for 2013. For the calendar year, non-GAAP net revenues from digital channels were $2.20 billion and represented a record 46% of the company�s total net revenues. On a GAAP basis, for the calendar year 2014, net revenues from digital channels were $1.90

Page 1 of 8



Activision Blizzard Announces Fourth Quarter and CY 2014 Financial Results

billion and represented 43% of the company�s total revenues.

For the quarter ended December�31, 2014, Activision Blizzard�s non-GAAP earnings per diluted share were a record $0.94, as compared with $0.79 for the fourth quarter of 2013. On a GAAP basis, the company�s earnings per diluted share were a record $0.49, more than double the earnings per diluted share of $0.22 for the fourth quarter of 2013.

For the quarter ended December�31, 2014, the company delivered non-GAAP net revenues of $2.21 billion, as compared with $2.27 billion for the fourth quarter of 2013. On a GAAP basis, the company�s net revenues were $1.58 billion, as compared with $1.52 billion for the fourth quarter of 2013.

Please refer to the tables at the back of this press release for a reconciliation of the company�s GAAP and non-GAAP results.

Bobby Kotick, Chief Executive Officer of Activision Blizzard, said, �2014 was another successful year as we achieved record results and introduced new franchises with outstanding gameplay, expanded on exciting new business models and continued investing in some of the world�s most important entertainment franchises. We delivered record earnings per share which increased more than 50% from the previous year, double-digit revenue growth, and record high-margin digital revenues that represent an all-time high of 46% of total revenues (all non-GAAP).�

Kotick, added, �We expanded our franchise portfolio by launching two of the industry�s most successful new brands, Blizzard�s Hearthstone�: Heroes of Warcraft, and the biggest new IP launch in industry history, Destiny�. Combined, these franchises attracted over 40 million registered players worldwide and generated more than $850 million in non-GAAP revenue.1�This year, we expect to expand our franchise portfolio to 10 blockbusters, up from five franchises at the beginning of 2014. Our amazingly talented teams will continue to produce the world�s best content for gamers.�

Kotick, continued, �We have a growing portfolio of the very best franchises and great confidence in our future. Our Board has once again increased our dividend, authorized a $750 million share repurchase program and the repayment of another $250 million of our debt, and we have returned nearly $10 billion to our shareholders in dividends and repurchases since 2008.�

2



Activision Blizzard Announces Fourth Quarter and CY 2014 Financial Results

Selected Business Highlights:

���������������� In North America and Europe combined, Activision Publishing was the #1 retail publisher and had three of the top five best-selling new releases for the calendar year � #1 Call of Duty�: Advanced Warfare, #3 Destiny, and #5 Skylanders� Trap Team.2

���������������� Activision Publishing�s Call of Duty: Advanced Warfare was the #1 top-selling console game globally for the calendar year.3�Additionally, in 2014, Call of Duty was the #1 franchise in North America for the sixth year in a row.4�Call of Duty franchise revenues now exceed $11 billion in retail sales worldwide since it first launched in 2003.5

���������������� Activision Publishing�s Destiny was the most successful launch of a new video game franchise in history.2�Destiny was also the #1 top-selling new video game IP and the #3 top-selling new release in North America and Europe, combined, for the calendar year.2�To date, Destiny has more than 16 million registered users and active players are playing the game an average of over three hours per day.

���������������� Activision Publishing�s Skylanders Trap Team was the #1 top-selling kids console game globally for the calendar year. For the third consecutive year, Skylanders was the #1 kids video game franchise of the year in the U.S., and globally.3

��������������� At BlizzCon�on November�7, 2014, Blizzard Entertainment announced a new intellectual property, Overwatch�� a highly accessible multi-player game featuring an amazing cast of heroes and set in an all-new Blizzard game universe.

���������������� On November�13, 2014, Blizzard Entertainment launched Warlords of Draenor, the fifth expansion for the #1 subscription-based MMORPG in the world, World of Warcraft. The expansion sold-through more than 3.3 million copies as of the first 24 hours of its availability and helped drive World of Warcraft to more than 10 million global subscribers at the end of 2014.

��������������� On December�8, 2014, Blizzard Entertainment launched Goblins vs Gnomes, the first expansion for Hearthstone: Heroes of Warcraft. The release of Hearthstone: Heroes of Warcraft on Android tablets followed on December�15, 2014.

Company Outlook:

On January�11, 2015, Activision Publishing and Tencent launched a public open beta for Call of Duty�Online, making the game available to millions of Chinese gamers. The open beta marks a historic first for the Call of Duty series as it expands into the world�s largest gaming market.

3



Activision Blizzard Announces Fourth Quarter and CY 2014 Financial Results

On January�13, 2015, Blizzard Entertainment began the closed beta test for Heroes of the Storm, its upcoming free-to-play online team brawler featuring iconic heroes from more than 20 years of Blizzard gaming history. To date, more than nine million players have signed up to beta test the game.

On January�27, 2015, Activision Publishing launched the first DLC for Call of Duty�: Advanced Warfare � Havoc, available first on the Xbox Live online entertainment network from Microsoft for Xbox One and Xbox 360. The DLC offers four new multi-player maps, exclusive weapon, custom weapon variant and a new zombies cooperative mode called Exo Zombies.

In January�2015, Blizzard Entertainment�s Hearthstone: Heroes of Warcraft reached more than 25 million registered players.

Additionally, in 2015, Blizzard Entertainment expects to begin beta testing Overwatch.

Given the significant weakening of foreign currencies versus the U.S. dollar, the company�s 2015 international revenues and earnings are expected to be translated at much lower rates than in 2014. This will impact the company�s 2015 outlook as compared to 2014 actual results given approximately 50% of the company�s revenues, and a higher percentage of profits, are generated outside the U.S. See reconciliation table, below.

Activision Blizzard�s first quarter and calendar year 2015 outlook is, as follows:

(in millions, except EPS)

GAAP
Outlook

Non-GAAP
Outlook

CY 2015

��Net Revenues

���$

4,140

����������$

4,400

��EPS

���$

0.89

����������$

1.15

��Fully Diluted Shares**

750

750

Q1 2015

��Net Revenues

���$

1,140

����������$

640

��EPS

���$

0.37

����������$

0.05

��Fully Diluted Shares**

745

745

The following table reconciles our CY14 actual earnings per share to CY15 outlook earnings per share.

EPS

GAAP

Non-GAAP

CY14 � Actuals

��$

1.13

��$

1.42

Slate / Operations***

0.01

(0.05)

Foreign Currency

(0.17)

(0.14)

Tax Rate�& Share Count

(0.08)

(0.08)

CY15 � Outlook

��$

0.89

��$

1.15

4



Activision Blizzard Announces Fourth Quarter and CY 2014 Financial Results

Currency Assumptions for 2015 Outlook:

���������������� $1.13 USD/Euro (vs. a $1.33 average for 2014)

���������������� $1.51 USD/British Pound Sterling (vs. a $1.65 average for 2014)

���������������� Revenue and EPS increase if the Euro or British Pound Sterling strengthens vs. USD

** Fully diluted weighted average shares include participating securities and dilutive options on a weighted average basis.

*** For GAAP purpose, it includes the net change in deferred net revenues and related cost of sales.

Board Authorizes Stock Repurchase Program and Debt Repayment and Declares Cash Dividend

The company also announced that its Board of Directors authorized a new two-year stock repurchase program under which the company is authorized to repurchase up to $750 million of its outstanding common stock during the period from February�9, 2015 through February�8, 2017.

Additionally, the company announced that its Board of Directors has approved a repayment of $250 million of the company�s outstanding �Term Loan B,� which is expected to occur during the first quarter of 2015.

The Board of Directors also declared a cash dividend of $0.23 per common share, payable on May�13, 2015 to shareholders of record at the close of business on March�30, 2015, which represents a 15% increase from 2014.

Conference Call

Today at 4:30�p.m. EST, Activision Blizzard�s management will host a conference call and Webcast to discuss the company�s results for the quarter ended December�31, 2014 and management�s outlook for 2015. The company welcomes all members of the financial and media communities and other interested parties to visit the �Investor Relations� area of www.activisionblizzard.com to listen to the conference call via live Webcast or to listen to the call live by dialing into 877-741-4239 in the U.S. with passcode 3638929.

About Activision Blizzard

Activision Blizzard,�Inc. is the largest and most profitable western interactive entertainment publishing company. It develops and publishes some of the most successful and beloved entertainment franchises in any medium, including Call of Duty, Call of Duty Online, Destiny, Skylanders, World of Warcraft, StarCraft�, Diablo�, and Hearthstone.

Headquartered in Santa Monica, California, it maintains operations throughout the United States, Europe, and Asia. Activision Blizzard develops and publishes games on all leading interactive platforms and its games are available in most countries around the world. More information about Activision Blizzard and its products can be found on the company�s website, www.activisionblizzard.com.

1 During calendar year 2014, combined GAAP revenues from Hearthstone: Heroes of Warcraft and Destiny were more than $450 million. The difference in GAAP and non-GAAP revenues represents the net change in deferrals of revenues of approximately $400 million.

2�The NPD Group and GfK Chart-Track, including toys and accessories

3�The NPD Group and GfK Chart-Track and Activision Blizzard internal estimates, including toys and accessories

4�The NPD Group

5�The NPD Group and GfK Chart-Track

Subscriber Definition:� World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room�players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees� territories are defined along the same rules.

Non-GAAP Financial Measures:� As a supplement to our financial measures presented in accordance with Generally

5



Activision Blizzard Announces Fourth Quarter and CY 2014 Financial Results

Accepted Accounting Principles (�GAAP�), Activision Blizzard presents certain non-GAAP measures of financial performance. These non-GAAP financial measures are not intended to be considered in isolation from, as a substitute for, or as more important than, the financial information prepared and presented in accordance with GAAP.� In addition, these non-GAAP measures have limitations in that they do not reflect all of the items associated with the company�s results of operations as determined in accordance with GAAP.

Activision Blizzard provides net revenues, net income (loss), earnings (loss) per share and operating margin data and guidance both including (in accordance with GAAP) and excluding (non-GAAP) certain items. In addition, Activision Blizzard provides EBITDA (defined as GAAP net income (loss) before interest (income) expense, income taxes, depreciation and amortization) and adjusted EBITDA (defined as non-GAAP operating margin (see non-GAAP financial measure below) before depreciation).� The non-GAAP financial measures exclude the following items, as applicable in any given reporting period:

����������������� the change in deferred revenues and related cost of sales with respect to certain of the company�s online-enabled games;

����������������� expenses related to stock-based compensation;

����������������� the amortization of intangibles from purchase price accounting;

����������������� fees and other expenses (including legal fees, costs, expenses and accruals) related to the acquisition of 429 million shares of our common stock on October�11, 2013 from Vivendi, pursuant to the stock purchase agreement dated July�25, 2013 and the $4.75 billion debt financings related thereto; and

����������������� the income tax adjustments associated with any of the above items.

In the future, Activision Blizzard may also consider whether other significant non-recurring items should also be excluded in calculating the non-GAAP financial measures used by the company.� Management believes that the presentation of these non-GAAP financial measures provides investors with additional useful information to measure Activision Blizzard�s financial and operating performance.� In particular, the measures facilitate comparison of operating performance between periods and help investors to better understand the operating results of Activision Blizzard by excluding certain items that may not be indicative of the company�s core business, operating results or future outlook.� Internally, management uses these non-GAAP financial measures in assessing the company�s operating results, and measuring compliance with the requirements of the company�s debt financing agreements, as well as in planning and forecasting.

Activision Blizzard�s non-GAAP financial measures are not based on a comprehensive set of accounting rules�or principles, and the terms non-GAAP net revenues, non-GAAP net income, non-GAAP earnings per share, non-GAAP operating margin, and non-GAAP or adjusted EBITDA do not have a standardized meaning. Therefore, other companies may use the same or similarly named measures, but exclude different items, which may not provide investors a comparable view of Activision Blizzard�s performance in relation to other companies.

Management compensates for the limitations resulting from the exclusion of these items by considering the impact of the items separately and by considering Activision Blizzard�s GAAP, as well as non-GAAP, results and outlook, and by presenting the most comparable GAAP measures directly ahead of non-GAAP measures, and by providing a reconciliation that indicates and describes the adjustments made.

In addition to the reasons stated above, which are generally applicable to each of the items Activision Blizzard excludes from its non-GAAP financial measures, there are additional specific reasons why the company believes it is appropriate to exclude the change in deferred revenues and related cost of sales with respect to certain of the company�s online-enabled games.

Since Activision Blizzard has determined that some of our games� online functionality represents an essential component of gameplay and, as a result, a more-than-inconsequential separate deliverable, we recognize revenues attributed to these game titles over their estimated service periods, which may range from five months to a maximum of less than a year. The related cost of sales is deferred and recognized as the related revenues are recognized. Internally, management excludes the impact of this change in deferred revenues and related cost of sales in its non-GAAP financial measures when evaluating the company�s operating performance, when planning, forecasting and analyzing future periods, and when assessing the performance of its management team.� Management believes this is appropriate because doing so enables an analysis of performance based on the timing of actual transactions with our customers, which is consistent with the way the company is

6



Activision Blizzard Announces Fourth Quarter and CY 2014 Financial Results

measured by investment analysts and industry data sources. In addition, excluding the change in deferred revenues and the related cost of sales provides a much more timely indication of trends in our operating results.

Cautionary Note Regarding Forward-looking Statements:� Information in this press release that involves Activision Blizzard�s expectations, plans, intentions or strategies regarding the future, including statements under the heading �Company Outlook,� are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements consist of any statement other than a recitation of historical facts and include, but are not limited to: (1)�projections of revenues, expenses, income or loss, earnings or loss per share, cash flow or other financial items; (2)�statements of our plans and objectives, including those relating to product releases; and (3)�statements of future financial or operating performance.

Activision Blizzard generally uses words, such as �outlook,� �forecast,� �will,� �could,� �should,� �would,� �to be,� �plan,� �plans,� �believes,� �may,� �might,� �expects,� �intends,� �intends as,� �anticipates,� �estimate,� �future,� �positioned,� �potential,� �project,� �remain,� �scheduled,� �set to,� �subject to,� �upcoming� and other similar expressions to help identify forward-looking statements. Forward-looking statements are subject to business and economic risk, reflect management�s current expectations, estimates and projections about our business, and are inherently uncertain and difficult to predict.� Activision Blizzard�s actual future results could differ materially from those expressed in the forward-looking statements set forth in this release.� Risks and uncertainties that may affect our future results include, but are not limited to, sales levels of Activision Blizzard�s titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, Activision Blizzard�s ability to predict consumer preferences, including interest in specific genres, such as first-person action, massively multiplayer online and �toys to life� games, and preferences among hardware platforms, the seasonal and cyclical nature of the interactive game market, changing business models, including digital delivery of content, competition including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, particularly during the ongoing console transition, rapid changes in technology and industry standards, the current regulatory environment, litigation risks and associated costs, protection of proprietary rights, maintenance of relationships with key personnel, customers, financing providers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, capital market risks, the possibility that expected benefits related to the transactions involving the repurchase of shares from Vivendi S.A. may not materialize as expected, the amount of our debt and the limitations imposed by the covenants in the agreements governing our debt, and the other factors identified in �Risk Factors� included in Part�I,�Item 1A of Activision Blizzard�s most recent annual report on Form�10-K.�� The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements. Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

###

(Tables to Follow)

7



Activision Blizzard Announces Fourth Quarter and CY 2014 Financial Results

For Information Contact:

Kristin Southey

Mary Osako

SVP,�Investor Relations

SVP, Global Communications

(310) 255-2635

(424) 322-5166

[email protected]

[email protected]

8



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(Amounts in millions, except per share data)

Three Months Ended December�31,

Year Ended December�31,

2014

2013

2014

2013

Net revenues:

Product sales

��$

1,094

��$

1,152

��$

2,786

��$

3,201

Subscription, licensing and other revenues 1

481

366

1,622

1,382

Total net revenues

1,575

1,518

4,408

4,583

Costs and expenses:

Cost of sales - product costs

432

502

999

1,053

Cost of sales - online

61

50

232

204

Cost of sales - software royalties and amortization

124

72

260

187

Cost of sales - intellectual property licenses

14

31

34

87

Product development

184

197

571

584

Sales and marketing

247

239

712

606

General and administrative

75

143

417

490

Total costs and expenses

1,137

1,234

3,225

3,211

Operating income

438

284

1,183

1,372

Interest and other investment income (expense), net

(50)

(51)

(202)

(53)

Income before income tax expense

388

233

981

1,319

Income tax expense

27

59

146

309

Net income

��$

361

��$

174

��$

835

��$

1,010

Basic earnings per common share 2

��$

0.49

��$

0.23

��$

1.14

��$

0.96

Weighted average common shares outstanding

720

745

716

1,024

Diluted earnings per common share 2

��$

0.49

��$

0.22

��$

1.13

��$

0.95

Weighted average common shares outstanding assuming dilution

729

757

726

1,035

1�Subscription, licensing and other revenues represents revenues from World of Warcraft subscriptions, licensing royalties from our products and franchises, value-added services, downloadable content, and other miscellaneous revenues.

2�The company calculates earnings per share pursuant to the two-class method which requires the allocation of net income between common shareholders and participating security holders. We had, on a weighted-average basis, participating securities of approximately 12 million and 15 million for the three months and year ended December�31, 2014, respectively. We had, on a weighted-average basis, participating securities of approximately 23 million and 24 million for the three months and year ended December 31, 2013, respectively.� Net income attributable to Activision Blizzard Inc. common shareholders used to calculate earnings per common share assuming dilution was $355 million and $817 million for the three months and year ended December 31, 2014 as compared to total net income of $361 million and $835 million for the same periods, respectively. Net income attributable to Activision Blizzard Inc. common shareholders used to calculate earnings per common share assuming dilution was $168 million and $987 million for the three months and year ended December�31, 2013 as compared to total net income of $174 million and $1,010 million for the same periods, respectively.

1



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(Amounts in millions)

December�31,

December�31,

2014

2013

ASSETS

Current assets:

Cash and cash equivalents

$

4,848

$

4,410

Short-term investments

10

33

Accounts receivable, net

659

510

Inventories, net

123

171

Software development

452

367

Intellectual property licenses

5

11

Deferred income taxes, net

368

321

Other current assets

444

418

Total current assets

6,909

6,241

Long-term investments

9

9

Software development

20

21

Intellectual property licenses

18

---

Property and equipment, net

157

138

Other assets

85

35

Intangible assets, net

29

43

Trademark and trade names

433

433

Goodwill

7,086

7,092

Total assets

$

14,746

$

14,012

LIABILITIES AND SHAREHOLDERS� EQUITY

Current liabilities:

Accounts payable

$

325

$

355

Deferred revenues

1,797

1,389

Accrued expenses and other liabilities

592

636

Current portion of long-term debt

---

25

Total current liabilities

2,714

2,405

Long-term debt, net

4,324

4,668

Deferred income taxes, net

114

66

Other liabilities

361

251

Total liabilities

7,513

7,390

Shareholders� equity:

Common stock

---

---

Additional paid-in capital

9,924

9,682

Treasury stock

(5,762)

(5,814)

Retained earnings

3,374

2,686

Accumulated other comprehensive income (loss)

(303)

68

Total shareholders� equity

7,233

6,622

Total liabilities and shareholders� equity

$

14,746

$

14,012

2



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(Amounts in millions)

Year�Ended�December�31,

2014

2013

Cash flows from operating activities:

Net income

$

835�

$

1,010�

Adjustments to reconcile net income to net cash provided by operating activities:

Deferred income taxes

(44)

161�

Provision for inventories

39�

33�

Depreciation and amortization

90�

108�

Loss on disposal of property and equipment

1�

---

Amortization and write-off of capitalized software development costs and intellectual property licenses (1)

256�

207�

Amortization of debt discount and debt financing costs

7�

1�

Stock-based compensation expense (2)

104�

108�

Excess tax benefits from stock awards

(39)

(29)

Changes in operating assets and liabilities:

Accounts receivable, net

(177)

198�

Inventories

(2)

6�

Software development and intellectual property licenses

(349)

(268)

Other assets

18�

(67)

Deferred revenues

475�

(275)

Accounts payable

(12)

7�

Accrued expenses and other liabilities

90�

64�

Net cash provided by operating activities

1,292�

1,264�

Cash flows from investing activities:

Proceeds from maturities of available-for-sale investments

21�

304�

Proceeds from sales of available-for-sale investments

---

98�

Purchases of available-for-sale investments

---

(26)

Capital expenditures

(107)

(74)

Decrease (increase) in restricted cash

2�

6�

Net cash provided by (used in) investing activities

(84)

308�

Cash flows from financing activities:

Proceeds from issuance of common stock to employees

175�

158�

Tax payment related to net share settlements on restricted stock rights

(66)

(49)

Repurchase of common stock

---

(5,830)

Dividends paid

(147)

(216)

Proceeds from issuance of long-term debt

---

4,750�

Repayment of long-term debt

(375)

(6)

Payment of debt discount and financing costs

---

(59)

Excess tax benefits from stock awards

39�

29�

Net cash used in financing activities

(374)

(1,223)

Effect of foreign exchange rate changes on cash and cash equivalents

(396)

102�

Net increase in cash and cash equivalents

438�

451�

Cash and cash equivalents at beginning of period

4,410�

3,959�

Cash and cash equivalents at end of period

$

4,848�

$

4,410�

(1)�Excludes deferral and amortization of stock-based compensation expense.

(2)�Includes the net effects of capitalization, deferral, and amortization of stock-based compensation expense.

3



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

SUPPLEMENTAL FINANCIAL INFORMATION

(Amounts in millions)

Three�Months�Ended

Year�over�Year

Three�Months�Ended

Year�over�Year

December�31,

March�31,

June�30,

September�30,

December�31,

%�Increase

March�31,

June�30,

September�30,

December�31,

%�Increase

2012

2013

2013

2013

2013

(Decrease)

2014

2014

2014

2014

(Decrease)

Cash Flow Data

Operating Cash Flow

$

976

$

325

$

109

$

(50)

$

880

(10)

%

$

136

$

106

$

(145)

$

1,195

36�

%

Capital Expenditures

27

17

19

22�

16

(41)

37

25

28�

17

6�

Non-GAAP Free Cash Flow2�

949

308

90

(72)

864

(9)

99

81

(173)

1,178

36�

Operating Cash Flow - TTM1�

1,345

1,516

1,532

1,360�

1,264

(6)

1,075

1,072

977�

1,292

2�

Capital Expenditures - TTM1�

73

82

84

85�

74

1�

94

100

106�

107

45�

Non-GAAP Free Cash Flow - TTM1�

$

1,272

$

1,434

$

1,448

$

1,275�

$

1,190

(6)

%

$

981

$

972

$

871�

$

1,185

(0)

%

1

TTM represents trailing twelve months. Operating Cash Flow for the three months ended December�31, 2012, three months ended September�30, 2012, three months ended June�30, 2012, and three months ended March�31, 2012 was $976 million, $122 million, $93 million, and $154 million, respectively. Capital expenditures for the three months ended December�31, 2012, three months ended September�30, 2012, three months ended June�30, 2012, and three months ended March�31, 2012 was $27 million, $21 million, $17 million, and $8 million, respectively.

2

Non-GAAP free cash flow represents operating cash flow minus capital expenditures (which includes payment for acquisition of intangible assets).

4



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

RECONCILIATION OF GAAP NET INCOME TO NON-GAAP MEASURES

(Amounts in millions, except earnings per share data)

Three Months Ended December�31, 2014

Net Revenues

Cost of Sales -
Product Costs

Cost of Sales -
Online

Cost of Sales -
Software Royalties
and Amortization

Cost of Sales -
Intellectual
Property Licenses

Product
Development

Sales and
Marketing

General and
Administrative

Total Costs and
Expenses

GAAP Measurement

$

1,575

$

432

$

61

$

124

$

14

$

184

$

247

$

75

$

1,137

Less:� Net effect from deferral of net revenues and related cost of sales

(a)

638

112

-

52

(1)

-

-

-

163

Less:� Stock-based compensation

(b)

-

-

-

(5)

-

(5)

(2)

(17)

(29)

Less:� Amortization of intangible assets

(c)

-

-

-

-

(8)

-

-

-

(8)

Less:� Fees and other expenses related to the Purchase Transaction and related debt financings

(d)

-

-

-

-

-

-

-

36

36

Non-GAAP Measurement

$

2,213

$

544

$

61

$

171

$

5

$

179

$

245

$

94

$

1,299

Three Months Ended December�31, 2014

Operating
Income

Net Income

Basic Earnings
per Share

Diluted Earnings
per Share

GAAP Measurement

$

�438

$

�361

$

�0.49

$

�0.49

Less:� Net effect from deferral of net revenues and related cost of sales

(a)

475

349

0.48

0.47

Less:� Stock-based compensation

(b)

29

19

0.03

0.03

Less:� Amortization of intangible assets

(c)

8

5

0.01

0.01

Less:� Fees and other expenses related to the Purchase Transaction and related debt financings

(d)

(36)

(36)

(0.05)

(0.05)

Non-GAAP Measurement

$

914

$

698

$

0.95

$

0.94

Year Ended December�31, 2014

Net Revenues

Cost of Sales -
Product Costs

Cost of Sales -
Online

Cost of Sales -
Software Royalties
and Amortization

Cost of Sales -
Intellectual
Property Licenses

Product
Development

Sales and
Marketing

General and
Administrative

Total Costs and
Expenses

GAAP Measurement

$

4,408

$

999

$

232

$

260

$

34

$

571

$

712

$

417

$

3,225

Less:� Net effect from deferral of net revenues and related cost of sales

(a)

405

29

-

161

-

-

-

-

190

Less:� Stock-based compensation

(b)

-

-

(1)

(17)

-

(22)

(8)

(56)

(104)

Less:� Amortization of intangible assets

(c)

-

-

-

-

(12)

-

-

-

(12)

Less:� Fees and other expenses related to the Purchase Transaction and related debt financings

(d)

-

-

-

-

-

-

-

(13)

(13)

Non-GAAP Measurement

$

4,813

$

1,028

$

231

$

404

$

22

$

549

$

704

$

348

$

3,286

Year Ended December�31, 2014

Operating
Income

Net Income

Basic Earnings
per Share

Diluted Earnings
per Share

GAAP Measurement

$

1,183

$

835

$

1.14

$

1.13

Less:� Net effect from deferral of net revenues and related cost of sales

(a)

215

136

0.19

0.18

Less:� Stock-based compensation

(b)

104

65

0.09

0.09

Less:� Amortization of intangible assets

(c)

12

8

0.01

0.01

Less:� Fees and other expenses related to the Purchase Transaction and related debt financings

(d)

13

13

0.02

0.02

Non-GAAP Measurement

$

1,527

$

1,057

$

1.44

$

1.42

(a)�Reflects the net change in deferred revenues and related cost of sales.

(b)�Includes expense related to stock-based compensation.

(c)�Reflects amortization of intangible assets from purchase price accounting.

(d)�Reflects fees and other expenses (including legal fees, costs, expenses and accruals) related to the repurchase of 429 million shares of our common stock from Vivendi (the �Purchase Transaction�) completed on October�11, 2013 and related debt financings.

The company calculates earnings per share pursuant to the two-class method which requires the allocation of net income between common shareholders and participating security holders. Net income attributable to Activision Blizzard common shareholders used to calculate non-GAAP earnings per common share assuming dilution was $686 million and $1,034 million for the three months and year ended December�31, 2014 as compared to total non-GAAP net income of $698 million and $1,057 million for the same periods, respectively.

For purpose of calculation of earnings per share, we had, on a weighted-average basis, common shares outstanding of 720 million, participating securities of approximately 12 million, and dilutive shares of 9 million during the three months ended December�31, 2014.

For purpose of calculation of earnings per share, we had, on a weighted-average basis, common shares outstanding of 716 million, participating securities of approximately 15 million, and dilutive shares of 10 million during the year ended December�31, 2014.

The per share adjustments are presented as calculated, and the GAAP and non-GAAP earnings per share information is also presented as calculated.� The sum of these measures, as presented, may differ due to the impact of rounding.

5



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

RECONCILIATION OF GAAP NET INCOME TO NON-GAAP MEASURES

(Amounts in millions, except earnings per share data)

Three Months Ended December�31, 2013

Net Revenues

Cost of Sales -
Product Costs

Cost of Sales -
Online

Cost of Sales -
Software Royalties
and Amortization

Cost of Sales -
Intellectual
Property Licenses

Product
Development

Sales and
Marketing

General and
Administrative

Total Costs and
Expenses

GAAP Measurement

$

�1,518

$

�502

$

�50

$

�72

$

�31

$

�197

$

�239

$

�143

$

�1,234

Less: Net effect from deferral of net revenues and related cost of sales

(a)

754

181

-

64

-

-

-

-

245

Less: Stock-based compensation

(b)

-

-

-

(7)

-

(10)

(2)

(15)

(34)

Less: Amortization of intangible assets

(c)

-

-

-

-

(15)

-

-

-

(15)

Less: Fees and other expenses related to the Purchase Transaction and related debt financings

(d)

-

-

-

-

-

-

-

(18)

(18)

Non-GAAP Measurement

$

�2,272

$

�683

$

�50

$

�129

$

�16

$

�187

$

�237

$

�110

$

�1,412

Three Months Ended December�31, 2013

Operating
Income

Net Income

Basic Earnings
per Share

Diluted Earnings
per Share

GAAP Measurement

$

�284

$

174

$

0.23

$

0.22

Less: Net effect from deferral of net revenues and related cost of sales

(a)

509

401

0.52

0.51

Less: Stock-based compensation

(b)

34

23

0.03

0.03

Less: Amortization of intangible assets

(c)

15

9

0.01

0.01

Less: Fees and other expenses related to the Purchase Transaction and related debt financings

(d)

18

14

0.02

0.02

Non-GAAP Measurement

$

�860

$

�621

$

0.81

$

�0.79

Year Ended December�31, 2013

Net Revenues

Cost of Sales -
Product Costs

Cost of Sales -
Online

Cost of Sales -
Software Royalties
and Amortization

Cost of Sales -
Intellectual
Property Licenses

Product
Development

Sales and
Marketing

General and
Administrative

Total Costs and
Expenses

GAAP Measurement

$

4,583

$

1,053

$

204

$

187

$

87

$

584

$

606

$

490

$

3,211

Less: Net effect from deferral of net revenues and related cost of sales

(a)

(241)

(10)

-

2

(4)

-

-

-

(12)

Less: Stock-based compensation

(b)

-

-

-

(17)

-

(33)

(7)

(53)

(110)

Less: Amortization of intangible assets

(c)

-

-

-

-

(23)

-

-

-

(23)

Less: Fees and other expenses related to the Purchase Transaction and related debt financings

(d)

-

-

-

-

-

-

-

(79)

(79)

Non-GAAP Measurement

$

4,342

$

�1,043

$

204

$

172

$

60

$

551

$

�599

$

�358

$

�2,987

Year Ended December�31, 2013

Operating
Income

Net Income

Basic Earnings
per Share

Diluted Earnings
per Share

GAAP Measurement

$

1,372

$

1,010

$

0.96

$

�0.95

Less: Net effect from deferral of net revenues and related cost of sales

(a)

(229)

(150)

(0.14)

(0.14)

Less: Stock-based compensation

(b)

110

71

0.07

0.07

Less: Amortization of intangible assets

(c)

23

14

0.01

0.01

Less: Fees and other expenses related to the Purchase Transaction and related debt financings

(d)

79

54

0.05

0.05

Non-GAAP Measurement

$

1,355

$

999

$

�0.95

$

�0.94

(a)�Reflects the net change in deferred revenues and related cost of sales.

(b)�Includes expense related to stock-based compensation.

(c)�Reflects amortization of intangible assets from purchase price accounting.

(d)�Reflects fees and other expenses (including legal fees, costs, expenses and accruals) related to the repurchase of 429 million shares of our common stock from Vivendi (the �Purchase Transaction�) completed on October�11, 2013 and related debt financings.

The company calculates earnings per share pursuant to the two-class method which requires the allocation of net income between common shareholders and participating security holders. Net income attributable to Activision Blizzard Inc. common shareholders used to calculate non-GAAP earnings per common share assuming dilution was $602 million and $976 million for the three months and year ended December�31, 2013 as compared to total non-GAAP net income of $621 million and $999 million for the same periods, respectively.

For purpose of calculation of earnings per share, we had, on a weighted-average basis, common shares outstanding of 745 million, participating securities of approximately 23 million, and dilutive shares of 12 million during the three months ended December�31, 2013.

For purpose of calculation of earnings per share, we had, on a weighted-average basis, common shares outstanding of 1,024 million, participating securities of approximately 24 million, and dilutive shares of 11 million during the year ended December�31, 2013.

The per share adjustments are presented as calculated, and the GAAP and non-GAAP earnings per share information is also presented as calculated.� The sum of these measures, as presented, may differ due to the impact of rounding.

6



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

FINANCIAL INFORMATION

For the Three Months and Year Ended December�31, 2014 and 2013

(Amounts in millions)

Three�Months�Ended

December�31,�2014

December�31,�2013

$�Increase

%�Increase

Amount

%�of�Total4

Amount

%�of�Total4

(Decrease)

(Decrease)

GAAP Net Revenues by Distribution Channel

Retail channels

$

846�

54�

�%

$

953�

63�

�%

$

(107)

(11)

�%

Digital online channels1�

539�

34�

385�

25�

154�

40�

Total Activision and Blizzard

1,385�

88�

1,338�

88�

47�

4�

Distribution

190�

12�

180�

12�

10�

6�

Total consolidated GAAP net revenues

1,575�

100�

1,518�

100�

57�

4�

Change in Deferred Revenues2�

Retail channels

492�

786�

Digital online channels1�

146�

(32)

Total changes in deferred revenues

638�

754�

Non-GAAP Net Revenues by Distribution Channel

Retail channels

1,338�

60�

1,739�

77�

(401)

(23)

Digital online channels1�

685�

31�

353�

16�

332�

94�

Total Activision and Blizzard

2,023�

91�

2,092�

92�

(69)

(3)

Distribution

190�

9�

180�

8�

10�

6�

Total non-GAAP net revenues3�

$

2,213�

100�

�%

$

2,272�

100�

�%

$

(59)

(3)

�%

Year�Ended

December�31,�2014

December�31,�2013

$�Increase

%�Increase

Amount

%�of�Total4

Amount

%�of�Total4

(Decrease)

(Decrease)

GAAP Net Revenues by Distribution Channel

Retail channels

$

2,104�

48�

�%

$

2,701�

59�

�%

$

(597)

(22)

�%

Digital online channels1�

1,897�

43�

1,559�

34�

338�

22�

Total Activision and Blizzard

4,001�

91�

4,260�

93�

(259)

(6)

Distribution

407�

9�

323�

7�

84�

26�

Total consolidated GAAP net revenues

4,408�

100�

4,583�

100�

(175)

(4)

Change in Deferred Revenues2�

Retail channels

104�

(247)

Digital online channels1�

301�

6�

Total changes in deferred revenues

405�

(241)

Non-GAAP Net Revenues by Distribution Channel

Retail channels

2,208�

46�

2,454�

57�

(246)

(10)

Digital online channels1�

2,198�

46�

1,565�

36�

633�

40�

Total Activision and Blizzard

4,406�

92�

4,019�

93�

387�

10�

Distribution

407�

8�

323�

7�

84�

26�

Total non-GAAP net revenues3�

$

4,813�

100�

�%

$

4,342�

100�

�%

$

471�

11�

��%

1�Net revenues from digital online channels represent revenues from subscriptions, licensing royalties, value-added services, downloadable content, digitally distributed products, and wireless devices.

2�We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred revenues.

3�Total non-GAAP net revenues presented also represents our total operating segment net revenues.

4�The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.

7



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

FINANCIAL INFORMATION

For the Three Months Ended December�31, 2014 and 2013

(Amounts in millions)

Three�Months�Ended

December�31,�2014

December�31,�2013

$�Increase

%�Increase

Amount

%�of�Total6

Amount

%�of�Total6

(Decrease)

(Decrease)

GAAP Net Revenues by Segment/Platform Mix

Activision and Blizzard:

Online1�

$

266

17�

�%

$

198�

13�

�%

$

68�

34�

�%

PC

104

7�

66�

4�

38�

58�

Next-generation (PS4, Xbox One, Wii U)

367�

23�

79�

5�

288�

NM

Prior-generation (PS3, Xbox 360, Wii)

380�

24�

666�

44�

(286)

(43)

Total console2�

747�

47�

745�

49�

2�

---�

Mobile and other5�

268�

17�

329�

22�

(61)

(19)

Total Activision and Blizzard

1,385�

88�

1,338�

88�

47�

4�

Distribution:

Total Distribution

190�

12�

180�

12�

10�

6�

Total consolidated GAAP net revenues

1,575�

100�

1,518�

100�

57�

4�

Change in Deferred Revenues3�

Activision and Blizzard:

Online1�

132�

3�

PC

23�

45�

Next-generation (PS4, Xbox One, Wii U)

263�

222�

Prior-generation (PS3, Xbox 360, Wii)

219�

484�

Total console2�

482�

706�

Mobile and other5�

1�

---�

Total changes in deferred revenues

638�

754�

Non-GAAP Net Revenues by Segment/Platform Mix

Activision and Blizzard:

Online1�

398�

18�

201�

9�

197�

98�

PC

127�

6�

111�

5�

16�

14�

Next-generation (PS4, Xbox One, Wii U)

630�

28�

301�

13�

329�

NM�

Prior-generation (PS3, Xbox 360, Wii)

599�

27�

1,150�

51�

(551)

(48)

Total console2�

1,229�

56�

1,451�

64�

(222)

(15)

Mobile and other5�

269�

12�

329�

14�

(60)

(18)

Total Activision and Blizzard

2,023�

91�

2,092�

92�

(69)

(3)

Distribution:

Total Distribution

190�

9�

180�

8�

10�

6�

Total consolidated non-GAAP net revenues4�

$

2,213�

100�

�%

$

2,272�

100�

�%

$

(59)

(3)

�%

1�Revenues from online consists of revenues from all World of Warcraft products, including subscriptions, boxed products, expansion packs, licensing royalties, and value-added services.

2�Downloadable content and their related revenues are included in each respective console platforms and total console.

3�We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.

4�Total non-GAAP net revenues presented also represents our total operating segment net revenues.

5�Revenues from mobile and other includes revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.

6�The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.

8



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

FINANCIAL INFORMATION

For the Year Ended December�31, 2014 and 2013

(Amounts in millions)

Year Ended

December�31, 2014

December�31, 2013

$Increase

% Increase

Amount

% of Total6

Amount

% of Total6

(Decrease)

(Decrease)

GAAP Net Revenues by Segment/Platform Mix

Activision and Blizzard:

Online1�

$

867�

20

%

��$

912�

20

%

��$

(45)

(5)

%

PC

551�

13

340�

7

211�

62�

Next-generation (PS4, Xbox One, Wii U)

720�

16

92�

2

628�

NM

Prior-generation (PS3, Xbox 360, Wii)

1,430�

32

2,287�

50

(857)

(37)

Total console2�

2,150�

49

2,379�

52

(229)

(10)

Mobile and other5�

433�

10

629�

14

(196)

(31)

Total Activision and Blizzard

4,001�

91

4,260�

93

(259)

(6)

Distribution:

Total Distribution

407�

9

323�

7

84�

26�

Total consolidated GAAP net revenues

4,408�

100

4,583�

100

(175)

(4)

Change in Deferred Revenues3�

Activision and Blizzard:

Online1�

168�

(107)

PC

41�

(22)

Next-generation (PS4, Xbox One, Wii U)

477�

213

Prior-generation (PS3, Xbox 360, Wii)

(295)

(324)

Total console2�

182�

(111)

Mobile and other5�

14�

(1)

Total changes in deferred revenues

405�

(241)

Non-GAAP Net Revenues by Segment/Platform Mix

Activision and Blizzard:

Online1�

1,035�

22

805�

19

230�

29�

PC

592�

12

318�

7

274�

86�

Next-generation (PS4, Xbox One, Wii U)

1,197�

25

305�

7

892�

NM

Prior-generation (PS3, Xbox 360, Wii)

1,135�

24

1,963�

45

(828)

(42)

Total console2�

2,332�

48

2,268�

52

64�

3�

Mobile and other5�

447�

9

628�

14

(181)

(29)

Total Activision and Blizzard

4,406�

92

4,019�

93

387�

10�

Distribution:

Total Distribution

407�

8

323�

7

84�

26�

Total consolidated non-GAAP net revenues4�

$

4,813�

100

%

��$

4,342�

100

%

��$

471�

11�

%

1�Revenues from online consists of revenues from all World of Warcraft products, including subscriptions, boxed products, expansion packs, licensing royalties, and value-added services.

2�Downloadable content and their related revenues are included in each respective console platforms and total console.

3�We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.

4�Total non-GAAP net revenues presented also represents our total operating segment net revenues.

5�Revenues from mobile and other includes revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.

6�The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.

9



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

FINANCIAL INFORMATION

For the Three Months and Year Ended December�31, 2014 and 2013

(Amounts in millions)

Three Months Ended

December�31, 2014

December�31, 2013

$Increase

% Increase

Amount

% of Total3

Amount

% of Total3

(Decrease)

(Decrease)

GAAP Net Revenues by Geographic Region

North America

��$

806

51

%

��$

770

51

%

��$

36�

5�

%

Europe

653

41

647

43

6�

1�

Asia Pacific

116

7

101

7

15�

15�

Total consolidated GAAP net revenues

1,575

100

1,518

100

57�

4�

Change in Deferred Revenues1�

North America

342

457

Europe

254

247

Asia Pacific

42

50

Total changes in net revenues

638

754

Non-GAAP Net Revenues by Geographic Region

North America

1,148

52

1,227

54

(79)

(6)

Europe

907

41

894

39

13�

1�

Asia Pacific

158

7

151

7

7�

5�

Total non-GAAP net revenues2�

��$

2,213

100

%

��$

2,272

100

%

��$

(59)

(3)

%

Year Ended

December�31, 2014

December�31, 2013

$Increase

% Increase

Amount

% of Total3

Amount

% of Total3

(Decrease)

(Decrease)

GAAP Net Revenues by Geographic Region

North America

��$

2,190

50

%

��$

2,414�

53

%

��$

(224)

(9)

%

Europe

1,824

41

1,826�

40

(2)

---�

Asia Pacific

394

9

343�

7

51�

15�

Total consolidated GAAP net revenues

4,408

100

4,583�

100

(175)

(4)

Change in Deferred Revenues1�

North America

206

(108)

Europe

153

(107)

Asia Pacific

46

(26)

Total changes in net revenues

405

(241)

Non-GAAP Net Revenues by Geographic Region

North America

2,396

50

2,306�

53

90�

4�

Europe

1,977

41

1,719�

40

258�

15�

Asia Pacific

440

9

317�

7

123�

39�

Total non-GAAP net revenues2�

��$

4,813

100

%

��$

4,342�

100

%

��$

471�

11�

%

1�We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred revenues.

2�Total non-GAAP net revenues presented also represents our total operating segment net revenues.

3�The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.

10



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

SEGMENT INFORMATION

For the Three Months and Year Ended December�31, 2014 and 2013

(Amounts in millions)

Three�Months�Ended

December�31,�2014

December�31,�2013

$�Increase

% Increase

Amount

% of Total5

Amount

% of Total5

(Decrease)

(Decrease)

Segment net revenues:

Activision1�

$

1,492

67

%

$

1,805

79

%

$

(313)

(17)

%

Blizzard2�

531

24

287

13

244

85

Distribution3�

190

9

180

8

10

6

Operating segment total

2,213

100

%

2,272

100

%

(59)

(3)

Reconciliation to consolidated net revenues:

Net effect from deferral of net revenues

(638)

(754)

Consolidated net revenues

$

1,575

$

1,518

$

57

4

�%

Segment income from operations:

Activision1�

$

696

$

758

$

(62)

(8)

%

Blizzard2�

208

93

115

124

Distribution3�

10

9

1

11

Operating segment total

914

860

54

6

Reconciliation to consolidated operating income and consolidated income before income tax expense:

Net effect from deferral of net revenues and related cost of sales

(475)

(509)

Stock-based compensation expense

(29)

(34)

Amortization of intangible assets

(8)

(15)

Fees and other expenses related to the Purchase Transaction and related debt financings4�

36

(18)

Consolidated operating income

438

284

154

54

Interest and other investment income (expense), net

(50)

(51)

Consolidated income before income tax expense

$

388

$

233

$

155

67

�%

Operating margin from total operating segments

41.3%

37.9%

Year�Ended

December�31,�2014

December�31,�2013

$�Increase

% Increase

Amount

% of Total5

Amount

% of Total5

(Decrease)

(Decrease)

Segment net revenues:

Activision1�

$

2,686

56

%

$

2,895

67

%

$

(209)

(7)

%

Blizzard2�

1,720

36

1,124

26

596

53

Distribution3�

407

8

323

7

84

26

Operating segment total

4,813

100

%

4,342

100

%

471

11

Reconciliation to consolidated net revenues:

Net effect from deferral of net revenues

(405)

241

Consolidated net revenues

$

4,408

$

4,583

$

(175)

(4)

%

Segment income from operations:

Activision1�

$

762

$

971

$

(209)

(22)

%

Blizzard2�

756

376

380

101

Distribution3�

9

8

1

13

Operating segment total

1,527

1,355

172

13

Reconciliation to consolidated operating income and consolidated income before income tax expense:

Net effect from deferral of net revenues and related cost of sales

(215)

229

Stock-based compensation expense

(104)

(110)

Amortization of intangible assets

(12)

(23)

Fees and other expenses related to the Purchase Transaction and related debt financings4�

(13)

(79)

Consolidated operating income

1,183

1,372

(189)

(14)

Interest and other investment income (expense), net

(202)

(53)

Consolidated income before income tax expense

$

981

$

1,319

$

(338)

(26)

%

Operating margin from total operating segments

31.7%

31.2%

1�Activision Publishing (�Activision�) � publishes interactive entertainment products and contents.

2�Blizzard � Blizzard Entertainment,�Inc. and its subsidiaries (�Blizzard�) publishes PC games and online subscription-based games in the MMORPG category.

3�Activision Blizzard Distribution (�Distribution�) � distributes interactive entertainment software and hardware products.

4�Reflects fees and other expenses (including legal fees, costs, expenses and accruals) related to the repurchase of 429 million shares of our common stock from Vivendi (the �Purchase Transaction�) completed on October�11, 2013 and related debt financings.

5�The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.

11



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

For the Trailing Twelve Months Ending December�31, 2014

EBITDA and Adjusted EBITDA

(Amounts in millions)

Trailing�Twelve

Months�Ending

March�31,�2014

June�30,�2014

September�30,�2014

December�31,�2014

December�31,�2014

GAAP Net Income (Loss)

$

293

$

204

$

(23)

$

361

$

835

Interest (Income) / Expense, net

51

50

51

51

203

Provision (Benefit) for income taxes

83

56

(20)

27

146

Depreciation and amortization

19

19

22

29

90

EBITDA

446

329

30

468

1,274

Deferral of net revenues and related cost of sales (a)

(219)

(220)

180

475

215

Stock-based compensation expense (b)

30

22

22

29

104

Fees and other expenses related to the Purchase

Transaction and related debt financings (c)

---

---

48

(36)

13

Adjusted EBITDA

$

257

$

131

$

280

$

936

$

1,606

(a)�Reflects the net change in deferred net revenues and related cost of sales.

(b)�Includes expense related to stock-based compensation.

(c)�Reflects fees and other expenses (including legal fees, costs, expenses and accruals) related to the repurchase of 429 million shares of our common stock from

Vivendi (the �Purchase Transaction�) completed on October�11, 2013 and related debt financings.

Trailing twelve months amounts are presented as calculated. Therefore, the sum of the four quarters, as presented, may differ due to the impact of rounding.

12



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

Outlook for the Quarter Ending March�31, 2015 and

Year Ending December�31, 2015

GAAP to Non-GAAP Reconciliation

(Amounts in millions, except per share data)

Outlook for

Outlook for

Three Months Ending

Year Ending

March 31, 2015

December 31, 2015

Net Revenues (GAAP)

$

1,140

$

4,140

Excluding the impact of:

Change in deferred net revenues

(a)

(500)

260

Net Revenues (Non-GAAP)

$

640

$

4,400

Earnings Per Diluted Share (GAAP)

$

0.37

$

�0.89

Excluding the impact of:

Net effect from deferral in net revenues and related cost of sales

(b)

(0.35)

0.15

Stock-based compensation

(c)

0.03

0.10

Amortization of intangible assets

(d)

-

0.01

Earnings Per Diluted Share (Non-GAAP)

$

0.05

$

1.15

(a)�Reflects the net change in deferred net revenues.

(b)�Reflects the net change in deferred net revenues and related cost of sales.

(c)�Reflects expense related to stock-based compensation.

(d)�Reflects amortization of intangible assets from purchase price accounting.

The per share adjustments are presented as calculated, and the GAAP and non-GAAP earnings (loss) per share information is also presented as calculated. The sum of these measures, as presented, may differ due to the impact of rounding.

13



ACTIVISION BLIZZARD,�INC. AND SUBSIDIARIES

Reconciliation of 2014 Actual Earnings Per Share to 2015 Outlook Earnings Per Share

GAAP

Non-GAAP

CY14 Actuals

$

1.13

$

1.42

Slate / Operations (a)

0.01

(0.05

)

Foreign Currency (b)

(0.17

)

(0.14

)

Tax Rate and Share Count (c)

(0.08

)

(0.08

)

CY15 Outlook

$

0.89

$

1.15

(a)�� Reflects changes in operations and, for GAAP purpose, includes the net change in deferred net revenues and related cost of sales.

(b)�� Reflects changes in foreign currency on operating results.

����� Currency assumptions for 2015 outlook:

- $1.13 USD / Euro (vs. a $1.33 average for 2014)

- $1.51 USD / British Pound Sterling (vs. a $1.65 average for 2014)

- Revenue and EPS increase if the Euro or British Pound Sterling strengthens vs. USD

(c)�� Reflects changes in tax rate and share count.

14




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