Form 6-K China Lodging Group, For: May 14

For the month of: May 2015

Commission File Number: 001-34656

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F [ x]      Form 40-F [  ]

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):       

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):       

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

EXHIBIT 99.1

China Lodging Group, Limited Reports First Quarter of 2015 Results

• A total of 2,177 hotels or 227,542 hotel rooms in operation as of March 31, 2015.
• Net revenues increased 17.1% year-over-year to RMB1,210.4 million (US$195.3 million) ¹ for the first quarter of 2015, exceeding the high end of the guidance.
• Adjusted EBITDA (non-GAAP) increased 35.8% year-over-year to RMB161.2 million (US$26.0 million)for the first quarter of 2015. Adjusted EBITDA margin was 13.3%, improving from 11.5% in the first quarter of 2014.
• Net loss attributable to China Lodging Group, Limited was RMB7.0 million (US$1.1 million) for the first quarter of 2015, compared to net loss of RMB13.3 million (US$2.1 million) for the first quarter of 2014. Excluding share-based compensation expenses, adjusted net income attributable to the Company (non-GAAP) for the first quarter of 2015 was RMB5.4 million (US$0.9 million), compared to adjusted net loss attributable to the Company (non-GAAP) of RMB6.4 million (US$1.0 million) in the first quarter of 2014.
• Basic and diluted loss per ADS ² were RMB0.11 (US$0.02) for the first quarter of 2015. Excluding share-based compensation expenses, adjusted basic and diluted earnings per ADS were RMB0.09 (US$0.01) for the first quarter of 2015.
• Operating cash flow for the first quarter of 2015 increased 42.0% year-over-year to RMB184.9 million (US$29.8 million).
• The Company provided guidance for Q2 2015 net revenues growth of 13% to 16%.

SHANGHAI, China, May 14, 2015 (GLOBE NEWSWIRE) -- China Lodging Group, Limited (Nasdaq: HTHT) ("China Lodging Group" or the "Company"), a leading and fast-growing multi-brand hotel group in China, today announced its unaudited financial results for the first quarter ended March 31, 2015.                            

Operational Highlights of First Quarter 2015

• During the first quarter of 2015, the Company opened 6 net leased ("leased-and- operated") hotels, 157 net manachised ("franchised-and-managed") hotels and 19 franchised hotels. As of March 31, 2015, the Company had 617 leased hotels, 1,533 manachised hotels, and 27 franchised hotels in operation in 314 cities. The number of hotel rooms in operation increased by 39% from a year ago.
   
• As of March 31, 2015, the Company had 22 leased hotels and 664 manachised and franchised hotels contracted or under construction.
   
• The ADR, which is defined as the average daily rate for all hotels in operation (excluding certain franchised Starway hotels), was RMB168 in the first quarter of 2015, compared with RMB171 in the first quarter of 2014 and RMB176 in the previous quarter. The year-over-year decrease of 1.6% was mainly attributable to the soft Chinese macro economy, and the seasonal promotions. The sequential decrease mainly resulted from seasonality.
   
• The occupancy rate for all hotels in operation (excluding certain franchised Starway hotels) was 81.6% in the first quarter of 2015, compared with 85.5% in the first quarter of 2014 and 86.5% in the previous quarter. The year-over-year decrease was mainly due to the soft Chinese macro economy and a dilutive impact from newly-opened hotels in lower-tier cities. The sequential decrease resulted mainly from seasonality.
   
• RevPAR, defined as revenue per available room for all hotels in operation (excluding certain franchised Starway hotels), was RMB137 in the first quarter of 2015, compared with RMB146 in the first quarter of 2014 and RMB153 in the previous quarter.  The year-over-year decrease was a result of both lower ADR and occupancy rate. The sequential decrease resulted mainly from seasonality.
   
• For all hotels which had been in operation for at least 18 months (excluding certain franchised Starway hotels), the same-hotel RevPAR was RMB145 for the first quarter of 2015, a 4.6% decrease from RMB152 for the first quarter of 2014, with a 0.7% decrease in ADR and a 3.5-percentage-point decrease in occupancy rate. The decreases in same-hotel ADR and same-hotel occupancy were driven by the soft Chinese macro economy, and the seasonal promotions. The midscale hotels recorded a 5% same-hotel RevPAR improvement, thanks to the successful brand positioning.
   
• As of March 31, 2015, the Company's loyalty program had approximately 34.9 million members, who contributed more than 85% of room nights sold during the first quarter of 2015. In the first quarter of 2015, 90% of room nights were sold through the Company's own channels.

"In the first quarter, we continued our hotel network expansion, mainly driven by the growth of asset-light business models across our brand portfolio. A record high of net 176 manachised and franchised hotels were added into our system in a single quarter, and in addition, we had a total of 664 manachised and franchised hotels in the pipeline. The fast expansion has demonstrated our growing popularity among customers and franchisees," said Mr. Qi Ji, founder, executive Chairman and Chief Executive Officer of China Lodging Group.

First Quarter of 2015 Financial Results

Total revenues for the first quarter of 2015 were RMB1,281.8 million (US$206.8 million), representing a 16.8% year-over-year increase and a 6.6% sequential decrease. The year-over-year increase was primarily due to our hotel network expansion. The sequential decrease was due to seasonality.

Total revenues from leased hotels for the first quarter of 2015 were RMB1,055.5 million (US$170.3 million), representing a 10.1% year-over-year increase and a 9.1% sequential decrease.

Total revenues from manachised and franchised hotels for the first quarter of 2015 were RMB226.3 million (US$36.5 million), representing a 63.1% year-over-year increase and a 6.7% sequential increase. Total revenues from manachised and franchised hotels accounted for 17.7% for the first quarter of 2015, compared to 12.6% for the first quarter of 2014.

Net revenues for the first quarter of 2015 were RMB1,210.4 million (US$195.3 million), representing a 17.1% year-over-year increase and a 6.6% sequential decrease.

Hotel operating costs for the first quarter of 2015 were RMB1,058.6 million (US$170.8 million), compared to RMB917.0 million (US$147.5 million) in the first quarter of 2014 and RMB1,048.9 million (US$169.1 million) in the previous quarter, representing a 15.4% year-over-year increase and a 0.9% sequential increase. The Company's hotel network expansion, especially the increased number of midscale leased hotel rooms in operation which incurred a significant amount of rental and depreciation costs, was the main driver for the increase in hotel operating costs. Total hotel operating costs excluding share-based compensation expenses (non-GAAP) for the first quarter of 2015 were RMB1,056.9 million (US$170.5 million), representing 87.4% of net revenues, compared to 88.6% for the first quarter in 2014 and 80.7% for the previous quarter. The year-over-year decrease in the percentage was mainly attributable to the increased proportion of revenues from manachised and franchised hotels. The sequential increase in the percentage was mainly due to seasonality.

Selling and marketing expenses for the first quarter of 2015 were RMB45.8 million (US$7.4 million), compared to RMB31.4 million (US$5.1 million) in the first quarter of 2014 and RMB65.2 million (US$10.5 million) in the previous quarter. Selling and marketing expenses excluding share-based compensation expenses (non-GAAP) for the first quarter of 2015 were RMB45.5 million (US$7.3 million), or 3.8% of net revenues, compared to 3.0% for the first quarter of 2014 and 5.0% for the previous quarter. The year-over-year increase was mainly due to increased online marketing expenses to attract more new members.

General and administrative expenses for the first quarter of 2015 were RMB77.9 million (US$12.6 million), compared to RMB61.3 million (US$9.9 million) in the first quarter of 2014 and RMB103.0 million (US$16.6 million) in the previous quarter. General and administrative expenses excluding share-based compensation expenses (non-GAAP) for the first quarter of 2015 were RMB67.5 million (US$10.9 million), representing 5.5% of net revenues, compared with 5.4% of net revenues in the first quarter of 2014 and 7.9% in the previous quarter. The sequential decrease was mainly due to cost control efforts in the first quarter of 2015.

Pre-opening expenses for the first quarter of 2015 were RMB34.6 million (US$5.6 million), representing a 28.0% year-over-year decrease and a 20.0% sequential decrease. The decreases were mainly due to fewer leased hotels opened and in the pipeline in the first quarter of 2015.

Loss from operations for the first quarter of 2015 was RMB10.8 million (US$1.7 million), compared to loss from operations of RMB19.8 million (US$3.2 million) in the first quarter of 2014 and income from operations of RMB48.8 million (US$7.9 million) in the previous quarter. Excluding share-based compensation expenses, adjusted income from operations (non-GAAP) for the first quarter of 2015 was RMB1.6 million (US$0.3 million), compared to adjusted loss from operation (non-GAAP) of RMB12.9 million (US$2.1 million) for the first quarter of 2014 and adjusted income from operation (non-GAAP) of RMB51.0 million (US$8.2 million) for the previous quarter. The adjusted operating margin (non-GAAP), defined as adjusted income from operations as percentage of net revenues, for the first quarter of 2015 was 0.1%, compared with -1.3% in the first quarter of 2014. The improved adjusted operating margin (non-GAAP) was mainly due to the increased proportion of revenues from manachised and franchised hotels, which are high-margin businesses.

Net loss attributable to China Lodging Group, Limited for the first quarter of 2015 was RMB7.0 million (US$1.1 million), compared to net loss attributable to China Lodging Group, Limited of RMB13.3 million (US$2.1 million) in the first quarter of 2014 and net income attributable to China Lodging Group, Limited of RMB46.8 million (US$7.5 million) in the previous quarter. Excluding share-based compensation expenses, adjusted net income attributable to China Lodging Group, Limited (non-GAAP) for the first quarter of 2015 was RMB5.4 million (US$0.9 million), compared to adjusted net loss attributable to China Lodging Group, Limited (non-GAAP) of RMB6.4 million (US$1.0 million) in the first quarter of 2014 and adjusted net income attributable to China Lodging Group, Limited (non-GAAP) of RMB49.0 million (US$7.9 million) in the previous quarter.

Basic and diluted loss per share/ADS. For the first quarter of 2015, basic and diluted loss per share were RMB0.03 (US$0.004); basic and diluted loss per ADS were RMB0.11 (US$0.02). For the first quarter of 2015, excluding share-based compensation expenses, adjusted basic and diluted earnings per share (non-GAAP) were RMB0.02 (US$0.003); adjusted basic and diluted earnings per ADS (non-GAAP) were RMB0.09 (US$0.01).

EBITDA (non-GAAP) for the first quarter of 2015 was RMB148.8 million (US$24.0 million), compared with RMB111.7 million (US$18.0 million) in the first quarter of 2014 and RMB204.0 million (US$32.9 million) in the previous quarter. Excluding share-based compensation expenses, adjusted EBITDA (non-GAAP) for the first quarter of 2015 was RMB161.2 million (US$26.0 million), compared with RMB118.6 million (US$19.1 million) for the first quarter of 2014 and RMB206.2 million (US$33.2 million) for the previous quarter, representing a 35.8% year-over-year increase and 21.8% sequential decrease. Adjusted EBITDA margin (non-GAAP), defined as adjusted EBITDA as percentage of net revenues, was 13.3%, improving from 11.5% in the first quarter of 2014.

Hotel income (non-GAAP), which is the difference between net revenues and hotel operating costs, was RMB151.7 million (US$24.5 million) for the first quarter of 2015, compared with RMB117.0 million (US$18.8 million) in the first quarter of 2014 and RMB247.3 million (US$39.9 million) in the previous quarter. During the first quarter of 2015, the hotel income from the mature leased hotels (in operation for at least 6 months) was RMB14.8 million (US$2.4 million), and the hotel loss from the new leased hotels (in operation for less than 6 months) was RMB20.2 (US$3.2 million). The hotel income from the manachised and franchised hotels was RMB157.1 million (US$25.3 million) during the first quarter of 2015.

Cash flow. Operating cash inflow for the first quarter of 2015 was RMB184.9 million (US$29.8 million). Investing cash outflow for the first quarter of 2015 was RMB330.9 million (US$53.4 million).

Cash and cash equivalents. As of March 31, 2015, the Company had a total balance of cash and cash equivalents of RMB663.2 million (US$107.0 million).

Debt financing. As of March 31, 2015, the Company had a total credit facility of RMB898.3 million available and had not drawn down any of the credit facility.

Guidance for Second Quarter of 2015

For the second quarter of 2015, the Company expects net revenues to grow 13% to 16% year-over-year.

The above forecast reflects the Company's current and preliminary view, which is subject to change.

Recent Development

In March, China Lodging Group received antitrust approval for the proposed transaction between Accor and the Company. The interim management period started from April 1^st, 2015.

In April, China Lodging Group announced its first share repurchase program. Under the program, the Company is authorized to repurchase through open market its own outstanding ADSs with an aggregate value of up to US$40 million, depending on market conditions and other factors, as well as in accordance with relevant rules under United States securities regulations.

Conference Call

China Lodging Group's management will host a conference call at 9 p.m. ET, Thursday, May 14, 2015 (or 9 a.m. on Friday, May 15, 2015 in the Shanghai/Hong Kong time zone) following the announcement.

To participate in the event by telephone, please dial +1 (855) 500 8701 (for callers in the US), +86 400 120 0654 (for callers in China Mainland), +852 3018 6776 (for callers in Hong Kong) or +65 6723 9385 (for callers outside of the US, China Mainland, and Hong Kong) and entering pass code 2896 8713. Please dial in approximately 10 minutes before the scheduled time of the call.

A recording of the conference call will be available after the conclusion of the conference call through May 21, 2015. Please dial +1 (855) 452 5696 (for callers in the US) or +61 2 9003 4211 (for callers outside the US) and entering pass code 2896 8713.

The conference call will also be webcast live over the Internet and can be accessed by all interested parties at the Company's website, http://ir.huazhu.com.

Use of Non-GAAP Financial Measures

To supplement the Company's unaudited consolidated financial results presented in accordance with U.S. GAAP, the Company uses the following non-GAAP measures defined as non-GAAP financial measures by the SEC: hotel operating costs excluding share-based compensation expenses; general and administrative expenses excluding share-based compensation expenses; selling expenses excluding share-based compensation expenses; adjusted income from operations excluding share-based compensation expenses; adjusted operating margin excluding share-based compensation expenses; adjusted net income attributable to China Lodging Group, Limited excluding share-based compensation expenses; adjusted basic and diluted earnings per share and per ADS excluding share-based compensation expenses; EBITDA; adjusted EBITDA excluding share-based compensation expenses; adjusted EBITDA margin excluding share-based compensation expenses and hotel income. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. For more information on these non-GAAP financial measures, please see the table captioned "Reconciliations of GAAP and non-GAAP results" set forth at the end of this release. The Company believes that these non-GAAP financial measures provide meaningful supplemental information regarding Company performance by excluding share-based compensation expenses that may not be indicative of Company operating performance. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing Company performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to the Company's historical performance. The Company believes these non-GAAP financial measures are also useful to investors in allowing for greater transparency with respect to supplemental information used regularly by Company management in financial and operational decision-making. A limitation of using non-GAAP financial measures excluding share-based compensation expenses is that share-based compensation expenses have been – and will continue to be – a significant recurring expense in the Company's business. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.

The Company believes that EBITDA is a useful financial metric to assess the operating and financial performance before the impact of investing and financing transactions and income taxes, given the significant investments that the Company has made in leasehold improvements, depreciation and amortization expense that comprise a significant portion of the Company's cost structure. In addition, the Company believes that EBITDA is widely used by other companies in the lodging industry and may be used by investors as a measure of financial performance. The Company believes that EBITDA will provide investors with a useful tool for comparability between periods because it eliminates depreciation and amortization expense attributable to capital expenditures. The Company also uses adjusted EBITDA, which is defined as EBITDA before share-based compensation expenses, to assess operating results. The Company believes that the exclusion of share-based compensation expenses helps facilitate year-on-year comparison of the results of operations as the share-based compensation expenses may not be indicative of Company operating performance. The presentation of EBITDA and adjusted EBITDA should not be construed as an indication that the Company's future results will be unaffected by other charges and gains considered to be outside the ordinary course of business.

The use of EBITDA and adjusted EBITDA has certain limitations. Depreciation and amortization expense for various long-term assets, income tax and interest expense have been and will be incurred and are not reflected in the presentation of EBITDA. Share-based compensation expenses have been and will be incurred and are not reflected in the presentation of adjusted EBITDA. Each of these items should also be considered in the overall evaluation of the results. The Company compensates for these limitations by providing the relevant disclosure of the depreciation and amortization, interest income, interest expense, income tax expense, share-based compensation expenses and other relevant items both in the reconciliations to the U.S. GAAP financial measures and in the consolidated financial statements, all of which should be considered when evaluating the performance of the Company.

The terms EBITDA and adjusted EBITDA are not defined under U.S. GAAP, and neither EBITDA nor adjusted EBITDA is a measure of net income, operating income, operating performance or liquidity presented in accordance with U.S. GAAP. When assessing the operating and financial performance, investors should not consider these data in isolation or as a substitute for the Company's net income, operating income or any other operating performance measure that is calculated in accordance with U.S. GAAP. In addition, the Company's EBITDA or adjusted EBITDA may not be comparable to EBITDA or adjusted EBITDA – or similarly titled measures utilized by other companies – since such other companies may not calculate EBITDA or adjusted EBITDA in the same manner as the Company does.

To monitor performance of hotels at different maturity level and of different form, the Company also tracks hotel income, which is the difference between net revenues and hotel operating costs.

Reconciliations of the Company's non-GAAP financial measures, including EBITDA, adjusted EBITDA, and hotel income, to the consolidated statement of operations information are included at the end of this press release.

About China Lodging Group, Limited

China Lodging Group, Limited is a leading and fast-growing multi-brand hotel group in China. The Company provides business and leisure travelers with high-quality, and conveniently-located hotel products under seven brands, namely, Joya Hotel, Manxin Hotels & Resorts, JI Hotel, Starway Hotel, HanTing Hotel, Elan Hotel and Hi Inn. For more information, please visit the Company's website: http://ir.huazhu.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: The information in this release contains forward-looking statements which involve risks and uncertainties, including statements regarding the Company's capital needs, business strategy and expectations. Any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements, which may be identified by terminology such as "may," "should," "will," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential," "forecast," "project," or "continue," the negative of such terms or other comparable terminology. Readers should not rely on forward-looking statements as predictions of future events or results. Any or all of the Company's forward-looking statements may turn out to be wrong. They can be affected by inaccurate assumptions, risks and uncertainties and other factors which could cause actual events or results to be materially different from those expressed or implied in the forward-looking statements. In evaluating these statements, readers should consider various factors, including the anticipated growth strategies of the Company, the future results of operations and financial condition of the Company, the economic conditions of China, the regulatory environment in China, the Company's ability to attract customers and leverage its brand, trends and competition in the lodging industry, the expected growth of the lodging market in China and other factors and risks outlined in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 20-F and other filings. These factors may cause the Company's actual results to differ materially from any forward-looking statement. In addition, new factors emerge from time to time and it is not possible for the Company to predict all factors that may cause actual results to differ materially from those contained in any forward-looking statements. Any projections in this release are based on limited information currently available to the Company, which is subject to change. This release also contains statements or projections that are based upon information available to the public, as well as other information from sources which the Company believes to be reliable, but it is not guaranteed by the Company to be accurate, nor does the Company purport it to be complete. The Company disclaims any obligation to publicly update any forward-looking statements to reflect events or circumstances after the date of this document, except as required by applicable law.

¹ The conversion of Renminbi ("RMB") into United States dollars ("US$") is based on the exchange rate of US$1.00=RMB6.1990 on March 31, 2015 as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at http://www.federalreserve.gov/releases/h10/hist/dat00_ch.htm.

² Each ADS represents four of the Company's ordinary shares.

—Financial Tables and Operational Data Follow—

CONTACT: Ida Yu
         Sr. Manager of Investor Relations
         Tel:  +86 (21) 6195 9561
         Email: [email protected]
         http://ir.huazhu.com

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