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Form 6-K CaesarStone Sdot-Yam For: Dec 09

December 9, 2015 1:55 PM EST


 
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
 
______________________
 
FORM 6-K
 
REPORT OF FOREIGN PRIVATE ISSUER
 
Pursuant to Rule 13a-16 or 15d-16 of the
Securities Exchange Act of 1934
 
For the month of December 2015
 
Commission File Number: 001-35464
 
Caesarstone Sdot-Yam Ltd.
(Translation of registrant’s name into English)
 
Kibbutz Sdot Yam
MP Menashe
Israel 3780400
 (Address of principal executive offices)
 
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
 
Form 20-F x      Form 40-F o
 
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):   __
 
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):   __
 
 
 

 
 
EXPLANATORY NOTE

This Report on Form 6-K contains Caesarstone Sdot-Yam Ltd.’s updated investor presentation, a copy of which is attached hereto as Exhibit 99.1.
 
The information in this Form 6-K shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act.
 

 
2

 
 
SIGNATURE
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
CAESARSTONE SDOT-YAM LTD.
 
       
Date: December 9, 2015 
By:
 /s/ Michal Baumwald Oron
 
   
Name:  Michal Baumwald Oron
 
   
Title:    VP Business Development & General Counsel
 
 
 
3

 

EXHIBIT INDEX
         
Exhibit
Description
   
99.1  
Investor Presentation.

4


 

 

 


Exhibit 99.1
 
 
1
1
Investors presentation
December, 2015
 
 

 
2
2
Disclaimer
 
Written and oral statements made in and in connection with the following presentation that reflect management’s views about
the Company’s future performance, financial position, business strategy and plans and objectives for future operations
constitute “forward-looking statements” under the Private Securities Litigation Reform Act of 1995.
 
These statements, which contain words such as "believe,” “expect,” “anticipate,” “intend,” “estimate,” “forecast,” “project,”
“will,” “may,” “should”, “plan”, “seek” and similar expressions or references to future periods, reflect the beliefs and
expectations of the Company and are subject to risks and uncertainties, including those described under “Risk factors” in the
Company’s annual report on Form 20-F for the year ended December 31, 2014 and other documents filed with the U.S.
Securities and Exchange Commission, that may cause actual results to differ materially from the results discussed in our
forward-looking statements. This presentation should be read in conjunction with our annual report on Form 20-F for the
year ended December 31, 2014 and our other documents filed with the SEC. These risks and uncertainties include, among
other factors, the strength of the home renovation and construction sectors; economic conditions within any of our key
existing markets; actions by our competitors; changes in raw material prices; unpredictability of seasonal fluctuations in
revenues; the outcome of silicosis claims; the outcome of the claim by our former quartz processor; fluctuations in currency
exchange rates; delays in manufacturing if our suppliers are unable to supply raw materials; and other factors discussed
under the heading “Risk Factors” in the annual report on Form 20-F and other documents filed with the U.S. Securities and
Exchange Commission. These and other factors could adversely affect the outcome and financial effects of the plans and
events described herein.
These forward-looking statements are made only as of the date hereof, and neither the Company nor any of its respective
agents, employees or advisors intend, undertake or have any duty or obligation to supplement, amend, update or revise any
of the forward-looking statements contained in this presentation, whether as a result of new information, future events or
otherwise.
This presentation includes certain non-GAAP measures, which should all be considered in addition to, and not as a substitute
for, comparable GAAP measures. A reconciliation of GAAP net income to adjusted net income is provided below. The
Company provides these non-GAAP financial measures because it believes that they present a better measure of the
Company’s core business and management uses the non-GAAP measures internally to evaluate the Company’s ongoing
performance. Accordingly, the Company believes that they are useful to investors in enhancing an understanding of the
Company’s operating performance. However, these measures should not be considered as substitutes for GAAP measures
and may be inconsistent with similar measures presented by other companies.
 
 

 
 
3
Company Overview
 27 years of leadership
 Strong premium brand
 12% global market share (by volume)
 Distribution network across over 50
 countries
 Diversified revenue with approximately
 55%
of revenue from North America
Quartz Market Opportunity1
 2014 market penetration: 10% by sales
 Fastest growing surfaces category (’99 -
 ’14)
  Grew at 15.7% CAGR
  From 2% penetration in 1999
 Capturing high % market share in key
 markets
Global Leader in the Attractive Quartz Surface Market
Source: Freedonia February 2015
Quartz is the
fastest
growing
category
Quartz
10%
Growth
Development
Maturity
Dwindling
Solid
Surface
25%
Granite
27%
Marble
2%
Strong Performance Through the Cycle
($mm)
 
 
 
 

 
4
4
Key Investment Highlights
 Premium brand with superior customer value proposition
 Global market leader in high growth quartz surfaces market
 Strong, diversified global distribution platform
 World-class marketing, R&D and manufacturing capabilities
 Proven track record of growth and product innovation
 Experienced management team
 Attractive financial profile
 
 

 
5
5
Caesarstone’s Superior Value Proposition
 Premium product with unique
 combination of high quality & long
 lasting beauty
 Trend-setting innovation with top
 design
 High service level with
 comprehensive sales and marketing
 approach
-
 Quartz received the highest overall
 score among countertop materials

 
- Consumer Reports Magazine, July 2013
 
 

 
 
6
6
A Globally Recognized Premium Brand
Basic colors
Concetto
Supernatural
 Patterned textures
 Patented
 Customizable
 Hand-incorporated semi-
 precious stones
Supernatural Ultra
 The beauty of luxurious marble with
 Caesarstone quality
 Proprietary technology
 Inspired by nature
 Marble and granite designs
 Over 70 colors
 Represent the majority of sales
 
 

 
7
7
Leading Global Footprint with Diverse Revenue Mix
Singapore
Canada
USA
Australia
Direct distribution
Indirect distribution
 
 

 
8
8
Positioned to Capture Growth from Quartz Penetration
 
$81B Global Countertop Market Material
Segmentation (2014 sales)
2014 Quartz Share of Countertop Market
by Region (by volume)
Source: Freedonia February 2015; company estimates
Note: Quartz share based on value
 
 

 
9
9
The U.S. Remains a Significant Opportunity
Caesarstone continues to execute on its go-to-market strategy in the U.S. driven by
increasing quartz penetration
Source: Freedonia February 2015; Company estimates
1 Calculation applies 1% increase in quartz penetration (by volume) based on 2014 total market volume and 2014 quartz prices as provided by Freedonia February 2015 report
2 HousingEconomics.com - Feb’15
3 Home Improvement Research Institute, March 2015
1,001k
2014
2016E
1,400k
U.S. New Housing Starts2
U.S. Home Improvement Product Sales3
Caesarstone U.S. Revenue Performance ($mm)
U.S. Market Penetration (by volume)
1% increase in
penetration ≈ $350mm1
21%
9%
42%
50%
YoY organic growth
23%
 
 

 
 
 
 
 
 

 
11
11
THE MOST
IMPORTANT TOOL
IN THE KITCHEN IS
NOT A TOOL AT ALL
 
 

 
12
12
Quartz Market Opportunity2
Fastest growing surfaces category
  (’99 - ’14)
Grew at 15.7% CAGR
From 2% penetration in 1999
Significant Growth Potential
$8bn Quartz Market
(10% penetration)
2
Premium
Value For
Money
Price
$81bn¹
Total Market
Premium
Value For
Money
Price
> $81bn
Total Potential Addressable
Market
 Caesarstone is leading the
 material conversion with 12%
 global market share in 2014 (by
 volume)
¹ Freedonia February 2015; Sales to end-consumers in 2014 based on average installed price, which includes installation and other related costs; the Company estimates that 30-
40% of the total sales represents sales by manufacturers
2 2014 by sales
 
 

 
13
13
A Comprehensive Marketing Approach
Distributor
Fabricator
Kitchen/
Bathroom
Store
Contractor/
Commercial
End User
Push
Fabricator
§ Technical support
§ Seminars
§ Warranty
§ Loyalty Club
In-Store
§ Display slabs
§ Brochures
§ Sample books
§ Display stands
Architects & Designers
§ Exhibitions & special events
§ Sales promotions
§ Seminars
§ Social media
§ Sample books
 End User
 §TV, Magazines,
         Billboards, PR
 §Exhibitions
 §Online: Website,
         Media, Social media,
       Google promos,
       SEM/SEO
Architects &
Designers
Pull
 
 

 
14
14
 Unique advanced technological capabilities
 Continued investment in differentiated products
 Product superiority with zero defect policy
World Class Manufacturing and R&D Capabilities
Current Facilities
 High standards (ISO, Leed, NSF SCS, Greenguard)
 High throughput and lean approach
 Binder chemistry and formulation optimization
Future Expansion
•  Recent agreement for the acquisition of additional land in Richmod Hill, Georgia,
   adjacent to the Company’s U.S. plant, to accommodate additional manufacturing
   capacity in the future as needed to satisfy potential demand
 
 

 
15
15
 
 

 
16
 
 
 

 
 
 
 

 
18
18
Differentiated Products Backed by R&D and IP
Our successful collection backed by proprietary technology drives ASP and margins
Calacatta Nuvo
 Luxurious natural marble look
 Launched in 2014
Supernatural - Marble
 Inspired by marble
 Successful 2012 rollout
Shitake
 Sophisticated blend of browns & grays
 Launched in 2011
Supernatural - Granite
 Inspired by granite
 Successful 2013 rollout
Note: Represents select products out of the Caesarstone collection
 
 

 
19
19
Proven Track Record of Growth and Innovation
 Proven ability to enter and develop key markets
 Continued introduction of innovative new products
1987
1999
2006
2009
2010
1987
Israel
2009
South
East Asia
Market Entry
New
Products
2003
Concetto
1998
1987
Classico
2009
Motivo
2010
Supremo
1999
U.S.
2003
Canada &
South Africa
2003
1988
Europe
1998
Australia
2006
China
2008
Australia
2010
Canada
2011
U.S. &
Singapore
Direct
Distribution
1987
Israel
Manufacturing
1987
1st  plant

2005
2nd plant
(3rd line)
2007
4th line

2002
2nd line
2015
History of execution with a clear strategy to capture future growth
2012
Super
Natural
2012
U.S. plant
6th, 7th lines
2011
Brazil
Q3 2014
5th line

 
 

 
20
20
Strong Growth and Profitability
Revenue ($mm)
Adj. EBITDA and % Margin ($mm)
Adj. Net Income and % Margin 1 ($mm)
Gross Profit and % Margin ($mm)
YoY 
Growth:
30.6%
22.2%
20.2%
14.2%
33.2%
45.6%
27.3%
22.2%
YoY 
Growth:
YoY 
Growth: 
16.4%
46.8%
32.1%
18.2%
16.8%
85.9%
45.3%
26.6%
YoY 
Growth: 
¹ Adjusted net income attributable to controlling interest
25.5%
17.0%
27.1%
29.0%
 
 

 
21
21
Quarterly Financial Performance
 Industry characterized by seasonality with strong Q3 and
 weaker Q1 annually
 Consistent year-over-year revenue growth across quarters
 Robust Adjusted EBITDA growth year-over-year despite
 volatility in raw material costs, exchange rates fluctuations
 and U.S. manufacturing unabsorbed/start-up costs
Revenue ($mm)
Adj. EBITDA ($mm)
13.6%
27.0%
17.4%
4.6%
21.6%
30.7%
11.0%
14.2%
17.9%
30.4%
9.9%
13.9%
36.9%
23.3%
10.4%
YoY Growth
’11-’12 28.5%
‘12-’13  13.5%
‘13-’14 23.5%
‘14-’15 14.2%
18.2%
18.4%
42.4%
 0.8%
22.4%
47.1%
16.1%
YoY Growth

’11-’12 18.9%
‘12-’13  28.9%
‘13-’14 25.4%
‘14-’15 15.3%
 
 

 
22
22
Cash Flow Supports Future Growth
 Strong cash flow generation and growth enabling
 $20mm dividend distribution in 2013 and 2014
 Ability to invest in future growth opportunities, both
 organic and via potential acquisitions
Strong and robust free cash flow generation will support investment in future growth
Capital Expenditure ($mm)
Adj. EBITDA Less Capital Expenditure ($mm)
% of
revenue: 
3.4%
2.8%
19.3%
4.5%
19.3%
22.6%
6.7%
18.9%
% of
revenue: 
7.7%
18.0%
 
 

 
23
23
YTD’15 Highlights
 
 

 
24
24
Financial Highlights
 Revenue growth of 11.5% YoY, 22.3% on a constant currency basis -
 § U.S. up 22.7% despite slower housing growth, reflecting continued Quartz conversion;
 § Australia up 21.3% on a constant currency basis, driven by our new product successes (new
 Calacatta and Statuario) and strong growth in new housing completions
 § Canada up 38.2% on a constant currency basis driven by continued strong performance in
 general and the positive impact of IKEA Canada
 § Israel up 3.9% on a constant currency basis
 § Europe up 23.0% and ROW up 20.6% both on a constant currency basis
 Gross margin @40.8%, down 140 basis points
 § Unfavorable exchange rates and start-up costs related to the new US manufacturing facility are
 partially offset by positive differentiated product mix and raw material costs (most notably
 Polyester but also Quartz)
 Adjusted EBITDA grew 7.7% to $95.2M
 § Margin of 25.6% vs. 26.5% in 2014, reflecting FX impact and start up cost of U.S. manufacturing
 Adjusted Net Income of $64.0M; 4.1% above last year
 § Margin of 17.2% vs. 18.4% last year
 § Diluted EPS of $1.80 vs. $1.74
 
 

 
25
25
Additional Information
 
 

 
26
26
Additional Information - cnt’d
 
 

 
27
27
Additional Information - cnt’d
 Legal Proceedings*
 § Silicosis claims - Q3’15 included a non-cash expense of $4.7M related to
 silicosis claims (other than the claim filed seeking class action status), reflecting
 an estimate of the Company’s total uninsured exposure (recorded under
 Operating Expenses and adjusted out in non-GAAP measures below). The
 recording of this expense was triggered by certain developments in Q3 and
 thereafter, including two settlements and an agreement with the State of Israel
 related to the silicosis claims. 
 § Microgil Agricultural Cooperative Society Ltd. Claim and counterclaim - The
 dispute continues to be subject to arbitration. The Company intends to continue
 to defend vigorously its position that Microgil’s claim is without merit.
 § Securities class action claim - The company and managers are subject to a
 putative securities class action claim in the U.S. District Court for the Southern
 District of New York related to losses allegedly suffered as a result of the decline
 in the Company's share price following the publication of the Spruce Point report
 on August 19, 2015. The plaintiffs allege, based on statements in the Spruce
 Point report, that there were material misstatement or omissions in the
 Company's securities filings. The Company believes the claim is without merit
 and intends to contest it vigorously.
  
*For additional information related to legal proceedings - see the Company’s annual report on Form 20-F
 
 

 
28
28
Caesarstone’s Growth Prospects
 
 Strengthen the brand through investment in strong R&D and continue developing
 innovative new colors, designs, and textures
 Increase awareness of our premium brand by continuing to focus on quality,
 service and implementation of our proven marketing approach
Premium
Brand
 Execute on the U.S. and Canadian opportunity, as well as grow our footprint in
 other markets
 Continue to expand direct distribution coverage in the U.S.
Market
Penetration
 Extend our global presence through entry into new geographies and increase our
 reach in recently entered markets
 Find new markets that meet our criteria of having existing demand for stone
 products, strong economic growth rates, and high GDP per capita
Global
Footprint
Selective
Acquisitions
 Pursue selective acquisitions of manufacturers in order to build scale, enhance
 our marketing/distribution, accelerate global expansion
 
 

 
29
29
Thank You.
 
 

 
30
30
(1) Consists of our portion of the results of operations of Caesarstone USA prior to its acquisition by us in May 2011.
(2) Consists of charges to cost of goods sold for the difference between the higher carrying cost of the inventory of two of the Company's subsidiaries- Caesarstone USA's inventory at the time of its acquisition and
 inventory that was purchased from its distributor and Caesarstone Australia Pty Limited's inventory that was purchased from its distributor, and the standard cost of the Company's inventory-which adversely
 impacts the Company's gross margins until such inventory is sold. The majority of the inventory acquired from Caesarstone USA was sold in 2011, and the majority of the inventory acquired from the Australian
 distributor was sold in 2012.
(3) In 2013, share-based compensation consists of expenses related to the stock options granted to employees of the Company. In 2014, share-based compensation consists primarily of expenses related to the
 stock options granted to employees of the Company, as well as expenses related to share-based rights granted during the period.
(4) Relates to a change in estimate for the value of inventory following the implementation of the Company's new ERP system in April 2013.
(5) In 2013, consists of direct expenses related to a follow-on offering that closed in April 2013, including a bonus paid by the Company' former shareholder, Tene, to certain of its employees that under US GAAP
 the Company is required to expense against paid-in capital. In 2014, consists of direct expenses related to a follow-on offering that closed in June 2014.
(6) Consists of the payment of $1.72 million to certain employees of the Company and $0.25 million to the Company's Chairman for their contribution to the completion of the Company's initial public offering, or
 IPO.
(7) Relates to the change in fair value of the contingent consideration that was part of the consideration transferred in connection with the acquisition of Caesarstone USA.
(8) In 2011, litigation gain consists of a mediation award in the Company's favor pursuant to two trademark infringement cases brought by Caesarstone Australia Pty Limited. In 2012, litigation gain resulted from a
 settlement agreement with the former chief excecutive officer of Caesarstone Australia Pty Limited related to litigation that had been commenced in 2010. Pursuant to the settlement, he transferred to the
 Company the ownership of all his shares in Caesarstone Australia Pty Limited received in connection with his employment. The Company did not make any payments in connection with such transfer or other
 payments to the former chief executive officer. As a result of the settlement, the Company reversed the liability provision in connection with the litigation and the adjustment is presented net of the related
 litigation expenses incurred in connection with the settlement.
(9) Relates to our writing down to zero the cost of inventory provided to Microgil, our former third-party quartz processor in Israel, in 2011 in the amount of $1.8 million and our writing down to zero our $1.1 million
 loan to Microgil, in each case, in connection with a dispute.
(10) Relates to an adjustment of provision for taxable employee fringe benefits as a result of a settlement with the Israel Tax Authority and with the National Insurance Intitute of Israel.
(11) Relates to a refund of Israeli value added tax (VAT) associated with a bad debt from 2007
 
 

 
31
31
(1) Consists of charges to cost of goods sold for the difference between the higher carrying cost of the inventory of two of the Company's subsidiaries- Caesarstone USA's inventory at the time of its acquisition and
 inventory that was purchased from its distributor and Caesarstone Australia Pty Limited's inventory that was purchased from its distributor, and the standard cost of the Company's inventory-which adversely
 impacts the Company's gross margins until such inventory is sold. The majority of the inventory acquired from Caesarstone USA was sold in 2011, and the majority of the inventory acquired from the Australian
 distributor was sold in 2012.
(2)  In 2013, share-based compensation consists of expenses related to the stock options granted to employees of the Company. In 2014, share-based compensation consists primarily of expenses related to the stock
 options granted to employees of the Company, as well as expenses related to share-based rights granted during the period.
(3) Consists of the payment of $1.72 million to certain employees of the Company and $0.25 million to the Company's Chairman for their contribution to the completion of the Company's IPO.
(4) Relates to the change in fair value of the contingent consideration that was part of the consideration transferred in connection with the acquisition of Caesarstone USA.
(5) Relates to a change in estimate for the value of inventory following the implementation of the Company's new ERP system in April 2013.
(6) In 2013, consists of direct expenses related to a follow on-offering that closed in April 2013, including a bonus paid by the Company' former shareholder, Tene, to certain of its employees that under US GAAP the
 Company is required to expense against paid-in capital. In 2014, consists of direct expenses related to a follow on offering that closed in June 2014.
(7) In 2011, litigation gain consists of a mediation award in the Company's favor pursuant to two trademark infringement cases brought by Caesarstone Australia Pty Limited. In 2012, litigation gain resulted from a
 settlement agreement with the former chief excecutive officer of Caesarstone Australia Pty Limited related to litigation that had been commenced in 2010. Pursuant to the settlement, he transferred to the Company
 the ownership of all his shares in Caesarstone Australia Pty Limited received in connection with his employment. The Company did not make any payments in connection with such transfer or other payments to the
 former chief executive officer. As a result of the settlement, the Company reversed the liability provision in connection with the litigation and the adjustment is presented net of the related litigation expenses incurred
 in connection with the settlement.
(8) Relates to our writing down to zero the cost of inventory provided to Microgil, our former third-party quartz processor in Israel, in 2011 in the amount of $1.8 million and our writing down to zero our $1.1 million loan
 to Microgil, in each case, in connection with a dispute.
(9) Relates to an adjustment of provision for taxable employee fringe benefits as a result of a settlement with the Israel Tax Authority and with the National Insurance Intitute of Israel.
(10) Relates to a refund of Israeli value added tax (VAT) associated with a bad debt from 2007
(11) Tax adjustment as a result of tax settlement with the Israeli tax authorities.
(12) The tax adjustments for the three and Twelve months ended December 31, 2014 and 2013 were based on the effective tax rate (excluding adjustments to the tax line item) for these periods, respectively.
 




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