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Form 3 COCA COLA CO For: Oct 24 Filed by: Simpson Barry

November 1, 2016 2:09 PM EDT
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person *
Simpson Barry

(Last) (First) (Middle)
C/O THE COCA-COLA COMPANY
ONE COCA-COLA PLAZA

(Street)
ATLANTA GA 30313

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
10/24/2016
3. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [ KO ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
Officer (give title below) X Other (specify below)
Chief Information Officer
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock, $.25 Par Value 2,378 (1)
D (2)
 
Common Stock, $.25 Par Value 209 (3)
I
By 401(k) Plan
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy)   (4) 02/17/2026 Common Stock, $.25 Par Value 33,697 43.515 D  
Hypothetical Shares   (5)   (5) Common Stock, $.25 Par Value 42 (6) I By Supplemental 401(k) Plan (7)
Explanation of Responses:
1. Represents a one-time award of restricted stock units issued under The Coca-Cola Company 2014 Equity Plan and vests on December 31, 2017.
2. Exhibit Index - Exhibit No. 24 - Power of Attorney
3. Shares credited to my account under The Coca-Cola Company 401(k) Plan, as of October 24, 2016.
4. Option (with tax withholding right) granted on February 18, 2016 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.
5. There is no data applicable with respect to the hypothetical shares.
6. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
7. As of October 24, 2016.
/s/ Barry Simpson 10/31/2016
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
EXHIBIT 24

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS:  THAT I, Barry Simpson, hereby
appoint Jared M. Brandman, Karen V. Danielson, Anita Jane Kamenz
and Jennifer D. Manning, each acting individually, my true and
lawful attorneys for me and in my name for the purpose of:

(1)  executing on my behalf any Form ID for the application for
access codes to the U.S. Securities and Exchange Commission's
EDGAR? System or any successor system, any Initial Statement of
Beneficial Ownership of Securities on Form 3, any Statement of
Changes in Beneficial Ownership of Securities on Form 4, any
Annual Statement of Changes in Beneficial Ownership of Securities
on Form 5 and any additional forms which may be promulgated
pursuant to Section 16 of the Securities Exchange Act of 1934, as
amended, or any amendments thereto, in connection with my
transactions in shares of The Coca-Cola Company common stock
and causing such forms to be filed with the U.S. Securities and
Exchange Commission, the New York Stock Exchange and/or any
other appropriate stock exchange; and

(2)  taking any other action in connection with the foregoing which,
in the opinion of any of such attorneys-in-fact, may be of benefit to,
in the best interest of, or legally required by, the undersigned, it
being understood that the forms executed by any of such attorneys-
in-fact on behalf of the undersigned pursuant to this Power of
Attorney shall be in such form and shall contain such terms and
conditions as any of such attorneys-in-fact may approve in their
discretion.

The undersigned acknowledges that:

(1)  the foregoing attorneys-in-fact, in serving in such capacity at
the request of the undersigned, are not assuming any of the
undersigned's responsibilities to comply with Section 16 of the
Securities Exchange Act of 1934; and

(2)  this Power of Attorney authorizes, but does not require, any
of the foregoing attorneys-in-fact to act in their discretion on
information provided to such attorneys-in-fact without independent
verification of such information.

The undersigned hereby grants to each of the foregoing attorneys-
in-fact full power and authority to do and perform any and every
act and thing whatsoever requisite, necessary or appropriate to be
done in the exercise of any of the rights and powers herein granted,
as fully to all intents and purposes as the undersigned might or
could do if personally present, hereby ratifying and confirming all
that any of such attorneys-in-fact, shall lawfully do or cause to be
done by virtue of this Power of Attorney.

This Power of Attorney shall remain in effect until revoked in writing
by the undersigned.

IN WITNESS WHEREOF, I have hereunto set my hand this 26th day of October,
2016.


/s/ Barry Simpson
Barry Simpson



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