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Form 13F-HR ARGUS INVESTORS' COUNSEL For: Dec 31

January 22, 2015 3:33 PM EST

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE

OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8

Report for the Calendar Year or Quarter Ended: 12-31-2014
Check here if Amendment   Amendment Number:
This Amendment (Check only one.):   is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: ARGUS INVESTORS' COUNSEL, INC.
Address: HOLLY POND PLAZA
1281 E. MAIN STREET, FIRST FLOOR
STAMFORD , CT06902
Form 13F File Number: 028-00542

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: Sharon D. Wagoner
Title: President & Chairman
Phone: 203-548-9885
Signature, Place, and Date of Signing:
Sharon D. Wagoner Stamford , CT 01-22-2015
[Signature] [City, State] [Date]
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 51
Form 13F Information Table Value Total: 243,167
(thousands)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File Number Name

List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Form 13F File Number Name

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8

COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3M Co COM 88579Y101 5,282 32,147 SH SOLE 28,347 0 3,800
Air Prods & Chems Inc COM 009158106 5,046 34,985 SH SOLE 31,045 0 3,940
American Express Co COM 025816109 4,660 50,085 SH SOLE 44,655 0 5,430
Amgen Inc COM 031162100 4,952 31,085 SH SOLE 27,785 0 3,300
Apple Inc COM 037833100 5,228 47,360 SH SOLE 41,885 0 5,475
Archer Daniels Midland COM 039483102 4,969 95,550 SH SOLE 85,200 0 10,350
Automatic Data Process COM 053015103 5,085 60,995 SH SOLE 54,745 0 6,250
Becton Dickinson & Co COM 075887109 5,126 36,832 SH SOLE 32,732 0 4,100
Caterpillar Inc COM 149123101 4,659 50,900 SH SOLE 46,150 0 4,750
Chubb Corp COM 171232101 5,080 49,100 SH SOLE 43,400 0 5,700
Cisco Sys Inc COM 17275R102 4,934 177,375 SH SOLE 156,800 0 20,575
Coach Inc COM 189754104 4,544 120,975 SH SOLE 108,075 0 12,900
Corning Inc COM 219350105 4,886 213,070 SH SOLE 190,300 0 22,770
Costco Whsl Corp COM 22160K105 5,041 35,566 SH SOLE 31,881 0 3,685
Disney Walt Co COM 254687106 5,278 56,040 SH SOLE 49,540 0 6,500
Emerson Elec Co COM 291011104 4,104 66,485 SH SOLE 65,825 0 660
Exxon Mobil Corp COM 30231G102 4,929 53,320 SH SOLE 47,870 0 5,450
Fedex Corp COM 31428X106 4,924 28,355 SH SOLE 25,055 0 3,300
General Dynamics Corp COM 369550108 4,954 36,000 SH SOLE 31,675 0 4,325
General Electric Co COM 369604103 4,348 172,075 SH SOLE 170,525 0 1,550
Google Inc CL A COM 38259P508 2,380 4,485 SH SOLE 4,020 0 465
Google Inc CL C (NV) COM 38259P706 2,898 5,505 SH SOLE 5,040 0 465
Halliburton Co COM 406216101 472 12,000 SH SOLE 0 0 12,000
Home Depot Inc COM 437076102 5,422 51,655 SH SOLE 46,355 0 5,300
Illinois Tool Wks Inc COM 452308109 5,371 56,721 SH SOLE 50,731 0 5,990
Intel Corp COM 458140100 5,037 138,788 SH SOLE 122,138 0 16,650
International Bus Mach COM 459200101 4,479 27,915 SH SOLE 24,665 0 3,250
International Paper Co COM 460146103 5,034 93,960 SH SOLE 84,400 0 9,560
JPMorgan Chase & Co COM 46625H100 4,726 75,520 SH SOLE 74,770 0 750
Johnson & Johnson COM 478160104 4,996 47,780 SH SOLE 42,870 0 4,910
Kimberly Clark Corp COM 494368103 5,183 44,856 SH SOLE 40,456 0 4,400
McDonalds Corp COM 580135101 4,752 50,710 SH SOLE 45,310 0 5,400
Microsoft Corp COM 594918104 4,953 106,630 SH SOLE 94,880 0 11,750
Morgan Stanley COM 617446448 5,181 133,525 SH SOLE 117,825 0 15,700
Nucor Corp COM 670346105 4,919 100,295 SH SOLE 90,495 0 9,800
Occidental Petroleum COM 674599105 4,870 60,415 SH SOLE 53,815 0 6,600
Pepsico Inc COM 713448108 4,731 50,032 SH SOLE 45,082 0 4,950
Pfizer Inc COM 717081103 5,069 162,720 SH SOLE 146,320 0 16,400
Procter & Gamble Co COM 742718109 5,444 59,767 SH SOLE 53,492 0 6,275
Qualcomm Inc COM 747525103 4,820 64,840 SH SOLE 57,290 0 7,550
Ralph Lauren Corp COM 751212101 4,840 26,140 SH SOLE 22,905 0 3,235
Schlumberger Ltd COM 806857108 4,152 48,607 SH SOLE 48,207 0 400
Stryker Corp COM 863667101 4,869 51,618 SH SOLE 45,918 0 5,700
Time Warner Inc COM 887317303 5,176 60,600 SH SOLE 54,260 0 6,340
US Bancorp DE COM 902973304 5,142 114,403 SH SOLE 103,353 0 11,050
Unilever NV NY COM 904784709 4,079 104,480 SH SOLE 103,500 0 980
Union Pac Corp COM 907818108 5,485 46,040 SH SOLE 40,740 0 5,300
Verizon Comm COM 92343V104 5,037 107,675 SH SOLE 96,875 0 10,800
Wal-Mart Stores Inc COM 931142103 5,233 60,932 SH SOLE 54,632 0 6,300
Walgreens Boots Allian COM 931427108 5,494 72,100 SH SOLE 64,500 0 7,600
Zoetis Inc COM 98978V103 4,894 113,730 SH SOLE 101,250 0 12,480


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