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Form 13F-HR ARGUS INVESTORS' COUNSEL For: Mar 31

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April 25, 2016 2:28 PM EDT

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
Report for the Calendar Year or Quarter Ended: 03-31-2016
Check here if Amendment   Amendment Number:
This Amendment (Check only one.):   is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: ARGUS INVESTORS' COUNSEL, INC.
Address: HOLLY POND PLAZA
1281 E. MAIN STREET, FIRST FLOOR
STAMFORD , CT06902
Form 13F File Number: 028-00542

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: Sharon D. Wagoner
Title: Chairman, President and Secretary
Phone: 203-548-9885
Signature, Place, and Date of Signing:
Sharon D. Wagoner Stamford , CT 04-25-2016
[Signature] [City, State] [Date]
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 53
Form 13F Information Table Value Total: 239,749
(thousands)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File Number Name

List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Form 13F File Number Name

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3M Co COM 88579Y101 4,968 29,815 SH SOLE 26,440 0 3,375
Air Prods & Chems Inc COM 009158106 5,032 34,930 SH SOLE 31,300 0 3,630
Alphabet Inc COM 02079K305 5,119 6,710 SH SOLE 6,070 0 640
Amazon Com Inc COM 023135106 2,075 3,495 SH SOLE 3,100 0 395
American Express Co COM 025816109 3,808 62,025 SH SOLE 55,475 0 6,550
Amgen Inc COM 031162100 4,523 30,165 SH SOLE 26,915 0 3,250
Apple Inc COM 037833100 5,051 46,340 SH SOLE 41,415 0 4,925
Archer Daniels Midland COM 039483102 4,098 112,850 SH SOLE 101,000 0 11,850
Automatic Data Process COM 053015103 5,007 55,815 SH SOLE 49,665 0 6,150
Becton Dickinson & Co COM 075887109 4,720 31,090 SH SOLE 27,575 0 3,515
BlackRock Inc COM 09247X101 4,450 13,065 SH SOLE 11,555 0 1,510
Caterpillar Inc COM 149123101 4,580 59,840 SH SOLE 53,240 0 6,600
Cisco Sys Inc COM 17275R102 4,653 163,445 SH SOLE 146,025 0 17,420
Coach Inc COM 189754104 4,933 123,050 SH SOLE 110,050 0 13,000
Corning Inc COM 219350105 4,771 228,395 SH SOLE 201,625 0 26,770
Costco Whsl Corp COM 22160K105 4,750 30,145 SH SOLE 26,555 0 3,590
Disney Walt Co COM 254687106 4,329 43,590 SH SOLE 38,725 0 4,865
Emerson Elec Co COM 291011104 4,473 82,260 SH SOLE 81,600 0 660
Exxon Mobil Corp COM 30231G102 4,489 53,700 SH SOLE 47,750 0 5,950
Fedex Corp COM 31428X106 4,856 29,845 SH SOLE 26,545 0 3,300
General Dynamics Corp COM 369550108 4,581 34,870 SH SOLE 31,000 0 3,870
General Electric Co COM 369604103 4,700 147,860 SH SOLE 146,560 0 1,300
Halliburton Co COM 406216101 393 11,000 SH SOLE 0 0 11,000
Home Depot Inc COM 437076102 5,417 40,595 SH SOLE 36,245 0 4,350
Illinois Tool Wks Inc COM 452308109 4,991 48,720 SH SOLE 43,290 0 5,430
Intel Corp COM 458140100 4,768 147,400 SH SOLE 130,750 0 16,650
International Bus Mach COM 459200101 4,672 30,850 SH SOLE 27,600 0 3,250
International Paper Co COM 460146103 4,392 107,020 SH SOLE 95,120 0 11,900
JPMorgan Chase & Co COM 46625H100 3,772 63,690 SH SOLE 63,040 0 650
Johnson & Johnson COM 478160104 4,847 44,800 SH SOLE 39,890 0 4,910
Kimberly Clark Corp COM 494368103 5,389 40,065 SH SOLE 35,990 0 4,075
McDonalds Corp COM 580135101 5,497 43,740 SH SOLE 39,340 0 4,400
Microsoft Corp COM 594918104 5,100 92,350 SH SOLE 82,500 0 9,850
Morgan Stanley COM 617446448 3,800 151,925 SH SOLE 134,725 0 17,200
Nucor Corp COM 670346105 4,709 99,550 SH SOLE 88,750 0 10,800
Occidental Petroleum COM 674599105 4,508 65,880 SH SOLE 58,680 0 7,200
Pepsico Inc COM 713448108 5,090 49,670 SH SOLE 43,920 0 5,750
Pfizer Inc COM 717081103 4,399 148,400 SH SOLE 132,200 0 16,200
Procter & Gamble Co COM 742718109 4,911 59,665 SH SOLE 53,390 0 6,275
Qualcomm Inc COM 747525103 3,883 75,925 SH SOLE 67,525 0 8,400
Ralph Lauren Corp COM 751212101 4,271 44,365 SH SOLE 40,045 0 4,320
Schlumberger Ltd COM 806857108 3,894 52,800 SH SOLE 52,300 0 500
Starbucks Corp COM 855244109 4,624 77,450 SH SOLE 69,450 0 8,000
Stryker Corp COM 863667101 4,914 45,800 SH SOLE 40,815 0 4,985
Time Warner Inc COM 887317303 4,716 65,005 SH SOLE 57,665 0 7,340
US Bancorp DE COM 902973304 4,787 117,940 SH SOLE 105,020 0 12,920
Unilever NV NY COM 904784709 4,154 92,975 SH SOLE 92,075 0 900
Union Pac Corp COM 907818108 4,090 51,410 SH SOLE 46,110 0 5,300
Verizon Comm COM 92343V104 5,454 100,850 SH SOLE 90,050 0 10,800
Visa Inc Cl A COM 92826C839 4,466 58,400 SH SOLE 51,900 0 6,500
Wal-Mart Stores Inc COM 931142103 4,746 69,290 SH SOLE 61,290 0 8,000
Walgreens Boots Allian COM 931427108 4,675 55,500 SH SOLE 49,900 0 5,600
Zoetis Inc COM 98978V103 4,454 100,465 SH SOLE 89,585 0 10,880

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