Hansen Natural (HANS) and Coca-Cola Announce Monster Energy Distribution Agreement

October 6, 2008 9:06 AM EDT

Hansen Natural Corporation (Nasdaq: HANS), The Coca-Cola Company (NYSE: KO) and Coca-Cola Enterprises, Inc. (NYSE: CCE) have completed agreements for distribution of the category-leading Monster Energy drinks line in six Western European countries, Canada and selected territories in the U.S.

The agreements with Coke will complement Hansen's existing relationship with Anheuser-Busch and will not affect Hansen's agreement with AB for the on-premise channel nationwide.

The agreements will take effect beginning in November 2008 in the United States and parts of Western Europe, and in early 2009 in Canada. As part of the agreement with TCCC, Hansen has the right to negotiate distribution agreements with additional Coca-Cola bottlers to service the TCCC territory not covered by CCE.

NOTE: This had been rumored. It was also rumored that Coke would buy Hansens.

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