Facebook (FB) May Soon Offer Ads Based on Users' Apps

July 6, 2012 3:04 PM EDT
According to the WSJ Friday, Facebook (Nasdaq: FB) may soon be able to advertise based on what apps users have downloaded and installed to their mobile devices. The new initiative would allow Facebook to track app usage and place ads for related products/services in a Facebook user's "News Feed," the homepage for most people when they log in to the social network.

A source cited by the WSJ said Facebook would get paid each time a user downloaded/installed an app based on an ad. The new platform could go into effect as early as Monday, July 16th.

Facebook had previously done such advertising only if the user hit the "Like" button on a certain company or product.

Shares of Facebook last traded at $31.51, up about 0.1 percent from Thursday's close. The stock has seemingly been unaffected by this rumor, as well as a rumor from AllThingsD's Kara Swisher suggesting Facebook and Yahoo! have expanded their ad and content deal as part of a settlement related to patent infringement litigation.

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