Emnos and DemandTec Form Strategic Alliance to Jointly Market Services

November 5, 2009 4:00 AM EST

Retailers and Consumer Products Manufacturers to Benefit from Advanced Shopper Analytics Fueling Price, Promotion, and Assortment Optimization, One-to-One Marketing, and Collaborative Planning

MUNICH & SAN CARLOS, Calif.--(BUSINESS WIRE)-- Emnos, a consultancy and services company helping retailers and consumer goods companies achieve customer-centric growth, and DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions, today announced that the companies have formed a strategic alliance to jointly market advanced shopper-centric solutions for retailers and consumer goods companies worldwide.

"DemandTec's nextGEN strategy combines merchandising optimization with customer segmentation, powerful capabilities in their own right, but game-changing when done together," said Marc Dietz, Vice President of Marketing, DemandTec. "We are thrilled to partner with Emnos, a proven leader in customer analytics and strategy consulting, to jointly deliver the optimization solutions and shopper insights our customers need to help them win in their respective markets."

DemandTec and Emnos' offerings provide retailers and consumer goods companies with strategies, services, insights, and tools to help bring more shoppers into retail stores, increase the frequency of shopper visits, influence shoppers to buy more while they are in a store, and ultimately drive increases in sales, volume, and margin.

"By partnering with DemandTec, we bring together the data analytics, customer segmentation, category management, and communication strategy capabilities of Emnos with the merchandising and marketing software services from DemandTec," said Sandro Gotz, Managing Director Operations of Emnos. "The natural synergies between the DemandTec and Emnos offerings will enable more shopper-centric strategies and better execution of those strategies."

Working together, the companies offer retailers a comprehensive set of services covering strategy development and execution of customer-centric merchandising and marketing plans. They help retailers:

    --  Analyze and define their key customer segments to understand current and
        potential customer value
    --  Align the entire organization around a customer-centric strategy
    --  Define and execute segment-targeted pricing, promotion, assortment,
        space, and loyalty marketing tactics
    --  Optimize merchandising and marketing decisions to achieve customer
        loyalty, category, and financial objectives
    --  Collaborate with consumer goods companies by sharing shopper insights
        used to plan more targeted merchandising programs
    --  Continuously improve programs by measuring critical success metrics

More information:

Emnos: www.emnos.com

DemandTec: www.demandtec.com

    Source: Emnos GmbH

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