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Apple (AAPL) iPad Market Share May Fall Below 25% in H2'14

July 30, 2014 10:16 AM EDT

Apple's (Nasdaq: AAPL) iPad had been a strong product line out of the gate in 2010, but the dominance has been whittled away over the last few years and the device is seeing its market share slowly slipping away.

Digitimes reported that market share of iPad products will slip from 26.9 percent in Q2 down to below 25 percent for the second-half of 2014. Sources cited increasing competition.

The launch of a new 9.7-inch iPad will only marginally offset the decline.

In Q2, Samsung Electronics shipped 8.5 million tablets, up slightly from the same quarter of 2013. Lenovo shipped 2.4 million units, up from 1.5 million units, and Asustek 2.3 million, up from two million, noted the sources citing figures from IDC.

Expected iPad market share erosion is probably one reason why Apple is planning to release a larger smartphone sometime this year, though the company hasn't officially confirmed expectations to do so.

Shares of Apple are just about flat Wednesday.



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