Amazon (AMZN) May Be in Works to Produce More Original Content

Netflix, Hulu, and YouTube might not be the only content providers looking to get into original content for their streaming services. Another larger competitor might be waiting in the wings.

According to reports from Fortune Wednesday, Amazon.com (Nasdaq: AMZN) might be considering entering the original content market for its Amazon Prime VOD and streaming media service.

On Tuesday Fortune either observed or was tipped off to a new LinkedIn (NYSE: LNKD) profile for one Joe Lewis. Despite sharing a name with the legendary boxer (we're sure he loves that, right Michael Bolton?), Lewis also listed his occupation at Vice President of Original Television at Amazon. Following the observation, Lewis' title changed to Vice President, Production at Amazon Studios, Fortune noted.

Rumors were murmured last month about Amazon hiring execs to oversee production of original content. Amazon currently has a studio in Sherman Oaks, CA, dubbed People's Production Company dedicated specifically to that task.

Lewis' past achievements include Director of Production at News Corp's (Nasdaq: NWSA) 20th Century Fox, CEO of cloud-based TV network Bark Industries, and Manager of Development at Comedy Central.

The news comes amid word Netflix (Nasdaq: NFLX) is in talks with cable companies about being part of a package service with the providers.

We just can't wait to see what sort of product placement Amazon includes in their original content. Or whether the main character with always be "caught" shopping on the site.

Shares of Amazon are indicated for a higher open Wednesday.

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