Thanksgiving sales surge online as shoppers stay home for holiday
- Record-setting rally pushes on as S&P ends week up 3 percent
- Trump's Cohn Pick Most Bullish Sign Yet for Banks - Cowen
- Unusual 11 Mid-Day Movers: (IDXG) (INVN) (EBS) Higher; (SCON) (DTEA) (DLTH) Lower (more...)
- 21st Century Fox (FOXA) offers to acquire Sky for GBP10.75/share
- Coca Cola (KO) Announces James Quincey to Succeed Muhtar Kent as CEO; Kent to Continue as Chairman
Workers prepare orders for customers at the Amazon Fulfillment Center in Tracy, California, November 29, 2015. REUTERS/Fred Greaves
Get instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here.
By Nandita Bose
(Reuters) - Online spending by U.S. bargain hunters climbed to above $1 billion by Thanksgiving evening, according to Adobe Digital Index, surging almost 14 percent from a year ago and reflecting a broader trend away from brick-and-mortar shopping.
At the start of the first holiday shopping season since the election of Donald Trump as president on November 8, U.S. consumers loosened their purse strings and spent $1.15 billion online between midnight and 5 pm ET on Thursday, according to Adobe.
Traditionally the day after Thanksgiving, or Black Friday, has started the holiday shopping season in the United States with retailers offering steep discounts and turning a profit. But its popularity has been on the wane given the emergence of online shopping and cheap deals through the year from retailers including e-commerce giant Amazon.com Inc (NASDAQ: AMZN).
U.S. stores are now opening on Thanksgiving to try and boost in-store sales, while retailers have been offering online deals weeks in advance to cope with lower demand and stiff pricing competition.
"We saw one of our strongest days ever online," Brian Cornell, chief executive of discount retailer Target (NYSE: T), told reporters on Thursday evening. He added that online sales grew by double digits, without giving further details.
The holiday season spanning November and December is crucial for retailers because it can account for as much as 40 percent of annual sales. Retailers try to attract shoppers with deep discounts, sometimes as much as 85 percent.
The National Retail Federation, which has been bullish with projections in the past, expects holiday sales to grow 3.6 percent this year to $655.8 billion.
"Online discounts are earlier and a lot bigger than last year," said Tamara Gaffney, principal research analyst at Adobe Digital Index.
The Adobe figure is collected from 21 billion online visits to 4,500 U.S. retail sites since Nov. 1.
"Black Friday is no longer a one-day event; it has turned into a multi-week event," said Christopher Baldwin, chief executive officer at BJ's Wholesale Club Inc, which operates club stores on the East Coast that compete with Wal-Mart Stores Inc's (NYSE: WMT) Sam's Club.
Store traffic remained subdued across the country, according to spot checks made by Reuters reporters and industry officials.
"Initial reports show it's steady and not very busy at stores around the country," said Craig Johnson, president at retail consultancy Customer Growth Partners. The firm deployed 18 people nationwide to observe customer traffic.
Rain hurt shopping at stores in the Northeast, Johnson said, but some retailers like Best Buy (NYSE: BBY) and Wal-Mart saw improved customer traffic at stores across the country.
At a JC Penney store in Manhattan, Terry Bodiford, visiting from South Carolina, said he did not feel deals were better than he had found online over the past few weeks.
Macy's and Best Buy on Chicago's Magnificent Mile were packed, but employees said most of the customers were tourists.
Chicago's State Street, a normally bustling shopping area popular with locals, was desolate.
Shaun Smith, a 29-year-old restaurant manager, said he only came to the State Street store to take advantage of a deal for a $279 Westinghouse TV which is normally priced over $600
"I will buy most of what I need online," he said.
(Reporting by Nandita Bose in Chicago, Additional reporting by Karen Brettell in New York, Editing by Jo Winterbottom and Himani Sarkar)
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- LPL Financial (LPLA) Said to Decide to Stay Independent After Reviewing Options - Bloomberg
- Dallas pension fund halts payments following mayor's lawsuit
- After impeachment, South Korea prime minister urges calm, vigilance