Google buys digital marketing company FameBit

October 11, 2016 4:17 PM EDT

A security guard keeps watch as he walks past a logo of Google in Shanghai, China, April 21, 2016. REUTERS/Aly Song/File Photo

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(Reuters) - Alphabet Inc's (NASDAQ: GOOGL) Google said it has bought FameBit, an online technology platform that connects brands with YouTube stars to create promotional content.

In a blogpost on Tuesday, Google said the combination would help increase the number of branded content opportunities available, bringing more revenue to YouTube. (

Google did not disclose the financial terms of the deal.

FameBit will remain a standalone operation for now, it said in a blog post. (

(Reporting by Rachit Vats in Bengaluru; Editing by Shounak Dasgupta)

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