Google buys digital marketing company FameBit
A security guard keeps watch as he walks past a logo of Google in Shanghai, China, April 21, 2016. REUTERS/Aly Song/File Photo
Get Alerts GOOGL Hot Sheet
Join SI Premium – FREE
(Reuters) - Alphabet Inc's (NASDAQ: GOOGL) Google said it has bought FameBit, an online technology platform that connects brands with YouTube stars to create promotional content.
In a blogpost on Tuesday, Google said the combination would help increase the number of branded content opportunities available, bringing more revenue to YouTube. (http://bit.ly/22KeLVl)
Google did not disclose the financial terms of the deal.
FameBit will remain a standalone operation for now, it said in a blog post. (http://bit.ly/2du8WJr)
(Reporting by Rachit Vats in Bengaluru; Editing by Shounak Dasgupta)
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Google lays off more employees and moves some roles to other countries - Bloomberg
- Google lays off employees, shifts some roles abroad amid cost cuts
- UN warns 800,000 people in Sudan city in 'extreme, immediate danger'
Create E-mail Alert Related Categories
ReutersSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!