Aetna to offer Apple Watch at a discount to certain customers
- Wall Street falls as investors ready for Trump's inauguration
- IBM (IBM) Tops Q4 EPS by 13c, FY17 EPS Guidance Beats Consensus
- American Express (AXP) Misses Q4 EPS by 7c, FY17 EPS Guidance Tops Views at Mid-Poinit
- Skyworks Solutions (SWKS) Tops Q1 EPS by 3c, Offers Q2 Guidance, Announces Buyback
- After-Hours Stock Movers 01/19: (SWKS) (QRVO) (NVAX) Higher; (AFMD) (SGYP) (IBM) Lower (more...)
Daiki Shimizu tries an Apple Watch Series 2 after it went on sale at the Apple Store at Tokyo's Omotesando shopping district, Japan, September 16, 2016. REUTERS/Issei Kato - RTSNYKG
Get the Pulse of the Market with StreetInsider.com's Pulse Picks. Get your Free Trial here.
(Reuters) - U.S. health insurer Aetna Inc said it would offer some customers discounts on Apple Inc's smartwatch, marking the first deal made by the tech giant with an insurer for its devices.
Aetna, which has about 23 million members in the United States, will also give away the Apple Watch for free to its nearly 50,000 employees, Aetna said in a statement on Tuesday.
The deal could help Apple boost the appeal of its Watch to potential customers as the company looks to target health and fitness conscious users with its new device.
Aetna will discount a significant portion of the cost, and will offer users monthly payment options to pay off the remaining amount.
The discounts on the devices will vary for customers, according to Aetna spokesman Ethan Slavin.
However, reaction to the second edition of the Apple Watch has been muted since its launch earlier this month with the device likely to remain a niche offering, according to some analysts.
Apple shipped 1.6 million units of the original Apple Watch, in the second quarter, down by 56.7 percent from last year, according to research firm IDC.
In comparison, Fitbit Inc shipped 5.7 million units in that period.
Aetna is also developing health applications for Apple's devices that will remind users to take their medications, order refills for prescriptions and message or call their doctor.
The applications, which will use Apple Wallet to allow customers to pay their bills, will be available early next year.
(Reporting by Narottam Medhora and Siddharth Cavale in Bengaluru; Editing by Shounak Dasgupta)
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- EpiPen rival to be offered free to many but high price for insurers
- U.S. top court to settle dispute over arrests at racy D.C. party
- Democrats ask U.S. brokerages if they support delay to fiduciary rule
Create E-mail Alert Related CategoriesReuters
Sign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!