AccorHotels creates lifestyle division for boutique brands
The logo of French hotel operator AccorHotels is seen on top of the company's headquarters in Issy-les-Moulineaux near Paris, France April 22, 2016. REUTERS/Gonzalo Fuentes/File Photo
Get Alerts MAR Hot Sheet
Overall Analyst Rating:
NEUTRAL ( Down)
Dividend Yield: 0.9%
EPS Growth %: +3.8%
Join SI Premium – FREE
PARIS (Reuters) - AccorHotels
From Feb. 1, Cedric Gobilliard will head the division, which comprises the Jo&Joe youth hostel brand and AccorHotels' stakes in Germany's 25hours Hotels and France's MamaShelter brands.
Boutique hotels are usually small, stylishly-designed, upmarket hotels that have proved particularly popular with so-called "millennials" - a term used for the tech-savvy generation born after 1980.
Leading hotel operators such as AccorHotels and rivals Marriott (NASDAQ: MAR), Hilton (NYSE: HLT) and InterContinental (NYSE: IHG) are focusing increasingly on millennials, whom they expect to be the biggest single group of hotel customers by 2020.
Gobilliard, who joined AccorHotels in 2009 after 10 years at French holiday group Club Med, was responsible for the operations of Accor's mainstream Mercure and Novotel brands for the French provinces. In the last two years, he also managed relations with the MamnaShelter teams.
AccorHotels cut back the upper end of its 2016 profit target range in October after its French and Belgian operations were hit by security fears in the third quarter.
(Reporting by Dominique Vidalon; Editing by Sudip Kar-Gupta)
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Bristol Myers posts quarterly loss, revenue rises 5%
- Harley-Davidson quarterly profit falls on slow demand
- Carrier Global lowers full-year sales forecast as sticky inflation limits demand
Create E-mail Alert Related Categories
ReutersSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!