UPDATE: Ford Motor (F) U.S. Light-Vehicle Sales Fell 2% in Oct, Narrower than Expected
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Ford Motor (NYSE: F) U.S. sales totaled 188,654 vehicles in October, down 2 percent from a year ago. Daily rental business declined 13 percent, while government and commercial sales were up 4 and 18 percent, respectively.
*** The Street was looking for a drop of 4.3 percent.
Overall sales declines were expected and tied to the plant changeover for the introduction of the all-new 2015 F-150. Declines in daily rental volumes also are part of a planned reduction for 2014. Through October, Ford sales via daily rental channels have declined 18 percent.
“Fusion is an outstanding success story with October marking six straight months of record sales,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Fusion is on pace to break the 300,000-vehicle mark this year for the first time ever. Plus, based on the strong sales of the all-new MKC, Lincoln produced its best sales results in October since 2007.”
Fusion October sales totaled 22,846 vehicles – an increase of 5 percent – representing the car’s best-ever October sales performance.
Escape reported sales of 24,919 vehicles last month – a 12 percent increase and the vehicle’s best-ever October performance. Explorer sales increased 6 percent, with 14,455 vehicles sold, making it Explorer’s best October performance since 2004. Transit Connect sales gained 28 percent, providing a record October with 4,068 vehicles sold.
Lincoln sales of 8,883 vehicles posted a 25 percent gain and the brand’s best October results since 2007. MKC continues to lift Lincoln, with sales of 2,197 vehicles. MKC continues to lift Lincoln, with its best sales yet last month.
FORD MOTOR COMPANY OCTOBER 2014 U.S. SALES | |||||||||||||||
October | % | Year-To-Date | % | ||||||||||||
2014 | 2013 | Change | 2014 | 2013 | Change | ||||||||||
SALES BY BRAND | |||||||||||||||
Ford | 179,771 | 184,854 | -2.7 | 1,996,600 | 2,018,428 | -1.1 | |||||||||
Lincoln | 8,883 | 7,131 | 24.6 | 76,671 | 66,983 | 14.5 | |||||||||
Total Vehicles | 188,654 | 191,985 | -1.7 | 2,073,271 | 2,085,411 | -0.6 | |||||||||
SALES BY TYPE | |||||||||||||||
Cars | 53,542 | 60,488 | -11.5 | 688,971 | 715,934 | -3.8 | |||||||||
Utilities | 59,908 | 54,299 | 10.3 | 620,759 | 603,332 | 2.9 | |||||||||
Trucks | 75,204 | 77,198 | -2.6 | 763,541 | 766,145 | -0.3 | |||||||||
Total Vehicles | 188,654 | 191,985 | -1.7 | 2,073,271 | 2,085,411 | -0.6 | |||||||||
FORD BRAND | |||||||||||||||
Fiesta | 3,629 | 4,337 | -16.3 | 56,032 | 61,955 | -9.6 | |||||||||
Focus | 13,733 | 15,108 | -9.1 | 189,889 | 203,762 | -6.8 | |||||||||
C-MAX | 1,962 | 2,530 | -22.5 | 23,693 | 30,784 | -23.0 | |||||||||
Fusion | 22,846 | 21,740 | 5.1 | 263,431 | 248,033 | 6.2 | |||||||||
Taurus | 3,019 | 5,032 | -40.0 | 46,601 | 59,967 | -22.3 | |||||||||
Police Interceptor Sedan | 756 | 995 | -24.0 | 8,868 | 9,681 | -8.4 | |||||||||
Mustang | 4,565 | 6,918 | -34.0 | 64,396 | 66,083 | -2.6 | |||||||||
Ford Cars | 50,510 | 56,660 | -10.9 | 652,910 | 680,265 | -4.0 | |||||||||
Escape | 24,919 | 22,253 | 12.0 | 255,081 | 250,543 | 1.8 | |||||||||
Edge | 7,225 | 8,681 | -16.8 | 93,276 | 108,270 | -13.8 | |||||||||
Flex | 1,697 | 1,623 | 4.6 | 20,233 | 21,450 | -5.7 | |||||||||
Explorer | 14,455 | 13,584 | 6.4 | 157,758 | 149,431 | 5.6 | |||||||||
Police Interceptor Utility | 2,041 | 1,704 | 19.8 | 17,390 | 11,791 | 47.5 | |||||||||
Expedition | 3,720 | 3,151 | 18.1 | 36,411 | 30,533 | 19.3 | |||||||||
Ford Utilities | 54,057 | 50,996 | 6.0 | 580,149 | 572,018 | 1.4 | |||||||||
F-Series | 63,410 | 63,803 | -0.6 | 620,447 | 623,309 | -0.5 | |||||||||
E-Series | 4,712 | 9,508 | -50.4 | 93,856 | 102,751 | -8.7 | |||||||||
Transit | 2,257 | 0 | NA | 5,567 | 0 | NA | |||||||||
Transit Connect | 4,068 | 3,169 | 28.4 | 36,012 | 33,613 | 7.1 | |||||||||
Heavy Trucks | 757 | 718 | 5.4 | 7,659 | 6,472 | 18.3 | |||||||||
Ford Trucks | 75,204 | 77,198 | -2.6 | 763,541 | 766,145 | -0.3 | |||||||||
Ford Brand | 179,771 | 184,854 | -2.7 | 1,996,600 | 2,018,428 | -1.1 | |||||||||
October | % | Year-To-Date | % | ||||||||||||
2014 | 2013 | Change | 2014 | 2013 | Change | ||||||||||
LINCOLN BRAND | |||||||||||||||
MKZ | 2,508 | 2,909 | -13.8 | 29,277 | 26,684 | 9.7 | |||||||||
MKS | 524 | 919 | -43.0 | 6,784 | 8,985 | -24.5 | |||||||||
Lincoln Cars | 3,032 | 3,828 | -20.8 | 36,061 | 35,669 | 1.1 | |||||||||
MKC | 2,197 | 0 | NA | 8,615 | 0 | NA | |||||||||
MKX | 1,996 | 2,022 | -1.3 | 20,724 | 19,420 | 6.7 | |||||||||
MKT | 338 | 327 | 3.4 | 4,063 | 4,985 | -18.5 | |||||||||
Navigator | 1,320 | 954 | 38.4 | 7,208 | 6,909 | 4.3 | |||||||||
Lincoln Utilities | 5,851 | 3,303 | 77.1 | 40,610 | 31,314 | 29.7 | |||||||||
Lincoln Brand | 8,883 | 7,131 | 24.6 | 76,671 | 66,983 | 14.5 |
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