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McDonald's (MCD) Comps Up 3.3% in April

May 8, 2012 7:59 AM EDT Send to a Friend
McDonald's Corporation (NYSE: MCD) today announced global comparable sales growth of 3.3% in April.

U.S. comparable sales rose 3.3% in April as McDonald's remains a relevant and affordable choice for an increasing number of consumers. McDonald's everyday value, including the 20-piece Chicken McNuggets on the recently launched Extra Value Menu, unique beverage and breakfast offerings as well as this month's featured premium chicken sandwich and Angus burger offerings drove the U.S. performance.

Europe posted a 3.5% increase in comparable sales for April with each of the segment's major markets – France, the U.K., Germany and Russia – contributing. Customer enthusiasm for the latest addition of Monopoly in Germany and the U.K., premium food events in France and Russia, as well as the ongoing benefits of restaurant reimaging fueled results for the month.

Asia/Pacific, Middle East and Africa (APMEA) reported a comparable sales increase of 1.1% for April with positive results in China and many other markets partially offset by negative results in Japan. Throughout the segment, APMEA continues to focus on compelling daypart value programs, locally-relevant menu variety, convenience and service enhancements that are differentiating the McDonald's experience.




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