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Mc Donald's (MCD) Reports 6.7% Increase in January Comps

February 8, 2012 8:00 AM EST
McDonald's Corporation (NYSE: MCD) today announced global comparable sales growth of 6.7% in January.

In the U.S., comparable sales rose 7.8% as customers visited McDonald's to enjoy wholesome breakfast choices, McDonald's popular beverage line-up and classic core favorites, as well as the most recent addition to the menu – Chicken McBites – made with bite-sized pieces of premium chicken breast available for a limited time.

Europe posted a 4.0% increase in comparable sales for January driven by performance in the U.K., Russia, Germany and France. Amidst ongoing economic challenges, McDonald's core menu options, rotating premium and mid-tier offerings and ongoing restaurant reimaging provided customers with compelling value and a relevant experience that drove the segment's comparable sales increase for the month.

Comparable sales in Asia/Pacific, Middle East and Africa (APMEA) increased 7.3% in January led by China, which benefitted in part from the timing of Chinese New Year, and many other markets. APMEA's unique limited-time food events, ongoing breakfast and lunch value platforms and unmatched customer convenience fueled the segment's performance.


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