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Inuvo (INUV) Reports Significant Increase in alOt Searches Over Holiday Shopping Weekend

November 28, 2012 7:08 AM EST Send to a Friend
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Inuvo, Inc. (NYSE MKT: INUV) announced that search revenue from the company's alOt products significantly increased during "Black Friday" and "Cyber Monday." "Black Friday" and "Cyber Monday" are the names given to the first Friday and Monday following Thanksgiving, and mark the unofficial beginning of the holiday shopping season.

Cyber Monday estimated search revenue from Inuvo's alOt products increased 18% over average search revenue from the three prior Mondays. This represents an even greater improvement over last year when the increase for the same measurement period for Cyber Monday was 11%. Additionally, the Company experienced a 10% increase in estimated search revenue from alOt products for Black Friday compared to average revenue from the three prior Fridays. This is in contrast to prior years when Black Friday had not represented a significant increase to revenue. This data appears to be in line with a wider market trend of Black Friday spending moving from physical stores to online.




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