American Honda Motor (HMC) Reports 1.3% Decline in April Sales
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American Honda Motor Co. (NYSE: HMC) posted an April sales result of 135,180 vehicles, a decrease of 1.3% over April 2007 sales of 126,419 vehicles, on a daily-selling-rate basis.
American Honda posted April car sales of 82,252 units, up 7.1% over last year, and April light-truck sales of 52,655 units, a decrease of 12.1% compared to year-ago results. Year-to-date American Honda total vehicle sales rose 0.5% over the same period last year, to 487,822 units.
Individual April records for the Fit, Civic, Civic Hybrid and CR-V helped push Honda Division sales to an April record of 122,155 units, up 1.4% over year-ago results. Models showing sales increases included Fit, with sales of 5,938, up 38.5%; Accord, with sales of 34,628, up 10.5%; Civic, with sales of 34,163, up 8.2%; Civic Hybrid, with sales of 4,324, up 39.8%, and Ridgeline, with sales of 4,158, up 7.5%. Year-to-date division sales rose 2.7%, to 437,257 vehicles.
"Selling conditions are certainly tough, but at Honda we see this as an opportunity," said Dick Colliver, executive vice president of American Honda. "In difficult times, consumers make very rational, thoughtful purchase decisions, which play into Honda's core brand strengths of fuel economy, safety and quality."
The Acura Division posted April sales of 13,025 vehicles, down 20.9%. The TL performance luxury sedan was Acura's top-selling model with 4,291 units, followed by the MDX luxury SUV with 3,899 units, the TSX sports sedan with 2,602 units, the RDX turbocharged crossover SUV with 1,672 units and the RL luxury performance sedan with 561 units.
HONDA MOTOR CO., LTD. is a Japan-based company primarily engaged in the development, production and sale of various motor products. [SM]
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