Amazon's (AMZN) Black Friday Event 'Most Talked About' Among e-Commerce Peers (WMT) (TGT)

Amazon.com (Nasdaq: AMZN) may come out as the King of online Black Friday sales results, according to one recent report.

Brandwatch said Friday that Amazon.com is getting the most traction today, with 34 percent of Share of Voice (SoV) regarding its Black Friday event.

(SoV is basically how much a brand is being talked about versus competitors.)

Wal-mart (NYSE: WMT) is second with 22 percent, Best Buy (NYSE: BBY) third at 19 percent, and Target (NYSE: TGT) fourth with 12 percent.

Shares of Amazon are indicated higher in early trading.

You May Also Be Interested In

• NBA in talks with Amazon, Youtube on new streaming package - WSJ
• Amazon.com (AMZN) PT Raised to $215 at UBS
• Alphabet (GOOGL) soars 16% on Q1 results beat, first-ever dividend