Close

Yankee Candle Conjures Up Summer Magic with New Line

Embrace the essence of summer with five new fragrances

April 26, 2016 8:30 AM EDT

SOUTH DEERFIELD, Mass., April 26, 2016 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the launch of its new Yankee Candle® summer 2016 fragrances in its classic jar and tumbler styles. The five new fragrances highlight the most enchanting characteristics of the season, from a stroll through a lush garden at dusk to the unmistakable scent of fresh air after a summer storm. Featuring a rich palette of sunset hues, the new summer line also offers a selection of on-trend home décor accents. The new fragrances are available for purchase now at Yankee Candle's more than 500 retail stores, www.yankeecandle.com and select specialty retailers and gift shops while supplies last.

"There is nothing quite like spending a perfect summer evening creating lasting memories with family and friends," said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. "Our new fragrances capture the memorable scents of a magical night when the beauty of nature seems at its peak and our consumers toast the celebration of summer."

NEW SUMMER FRAGRANCES – Five new fragrances embrace the beauty of the season and magic of the summer evenings spent with friends and family. Price: $27.99 MSRP – Large Tumbler or Jar Candle; $24.99 MSRP – Medium Jar Candle; $15.99 MSRP – Small Tumbler Candle; $10.99 MSRP – Small Jar Candle; $1.99 MSRP – Tarts® Wax Melt or Samplers® Votive Candle

Passion Fruit Martini – Sit back, relax and savor a tropical mix of passion fruit, mango, and zesty orange. It's like a long sip of a true beachside cocktail.

Summer Storm – Like a storm front moving through a forest, this scent tingles with the subtle freshness of eucalyptus grounded with a hint of patchouli.

Sunset Breeze™ – Take an evening stroll on a beach, with scents of tropical fruits moving on the breeze, back and forth just like the surf.

Moonlit Garden – Inhale the full and floral scents of freesia and lilac and a bit of distant citrus, and feel the lush night wrap itself around you in a warm embrace.

Dreamy Summer Nights™ – A relaxing blend of vanilla bean, heliotrope and a hint of woodiness—it spreads the subtle magic of a warm night in soft bloom.

To learn more about Yankee Candle and the new summer fragrances, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).

About The Yankee Candle CompanyThe Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has over a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The company is a wholly owned subsidiary of Newell Brands and sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website www.yankeecandle.com. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.

About Newell Brands Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.

 

Media Contacts 

Alice DuBois

          Shelly Hazlett

451 Marketing

          The Yankee Candle Company, Inc.

[email protected]

          [email protected]

(585) 613-5966 

          (413) 665-8306 x4695

 

 

Photo - http://photos.prnewswire.com/prnh/20160425/359820 

Logo - http://photos.prnewswire.com/prnh/20150407/197220LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/yankee-candle-conjures-up-summer-magic-with-new-line-300257295.html

SOURCE The Yankee Candle Company, Inc.



Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Press Releases

Related Entities

Twitter