YELLOWPAGES.COM Mobile iPhone App Makes It Easy for Users to Discover, Plan and Share Local Information

July 10, 2008 12:00 PM EDT

GLENDALE, Calif., July 10 /PRNewswire-FirstCall/ -- YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE: T), today announced that the free YELLOWPAGES.COM Mobile for the iPhone native application will be available at the launch of Apple's new App Store today. The new app revolutionizes the local search experience, allowing consumers to discover local businesses and events, tie them together into a plan and share them with friends for an integrated mobile experience.

"We've created a groundbreaking new application that combines the industry's leading local search capability with the iPhone's unique strengths to change the way users discover, plan and share local places and events while on the go," said David Krantz, president of AT&T's YELLOWPAGES.COM unit. "YELLOWPAGES.COM Mobile for the iPhone will revolutionize the way consumers connect to the people they trust to make plans and explore the world around them through their iPhones. It will continue to support our goal of providing a seamless connection between consumers and local businesses."

The YELLOWPAGES.COM Mobile for the iPhone app allows users to discover businesses and local events based on their popularity among other iPhone users, as well as allowing them to get directions and access business reviews. From concerts to sporting events, plays and festivals, users can also plan out their entire itinerary by creating a customized schedule of activities and sharing it with friends.

With this new application from YELLOWPAGES.COM, users who are out and about and need to plan a full night out with their friends can easily find that fabulous new restaurant they've always wanted to try, that concert they heard about, and the perfect nightspot to hit afterward -- all from their iPhone or iPod touch. iPhone users can download the free YELLOWPAGES.COM Mobile iPhone app starting today from Apple's App Store on iPhone and iPod touch or at http://www.itunes.com/appstore.

YELLOWPAGES.COM Mobile for the iPhone will soon deliver several other exciting features that will continue to expand the way iPhone users tap into local businesses and events and connect with their community.

Local search leadership

YELLOWPAGES.COM connects consumers to local businesses across the three screens they use most -- Web, mobile and TV through AT&T U-verse(SM) services. YELLOWPAGES.COM's continued leadership in local search has resulted in unique visitor traffic growth of more than 45 percent(1). YELLOWPAGES.COM continues to enhance the consumer experience on its Web site with highly targeted searches, expanded content, user reviews and new mobile features. For advertisers, YELLOWPAGES.COM provides a suite of interactive solutions, including its newest video profile offering. The YELLOWPAGES.COM network(2) receives more than 140 million monthly searches(3).

For more information on YELLOWPAGES.COM's local search products, visit http://www.yellowpages.com/advertising.

SOURCES:

(1) Media Metrix Media Trend report, comScore May 2007 vs. May 2008 for http://www.yellowpages.com URL.

(2) Extended distribution sites may include YELLOWPAGES.COM, Yahoo! Local, Yahoo! Yellow Pages, MSN Yellow Pages, Microsoft Live Search and Live Search Maps, AOL Yellow Pages, AnyWho, Addresses.com, 411.com and AreaGuides.net.

(3) Total combined searches measured through the YELLOWPAGES.COM Network sites internal site statistics (YELLOWPAGES.COM, Microsoft Live Search, Microsoft Live Search Maps, MSN Yellow Pages, AOL Yellow Pages, Yahoo! Yellow Pages, Yahoo! Local, Anywho, Addresses.com, AreaGuides.net, 411.com, May 2008)

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

About YELLOWPAGES.COM

YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure to more than 41 million monthly unique visitors (comScore Media Metrix, May 2008).

*The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, Microsoft Live Search and Live Search Maps, MSN Yellow Pages, AOL Yellow Pages, Yahoo! Local, Yahoo! Yellow Pages, AnyWho, Addresses.com and AreaGuides.net.

SOURCE AT&T Inc.

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