Voicebox Creative Delivers Innovative, Out-of-Box Brand Solution to Wine & Spirits Clientele
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New Brand Development Appointee, Andre Boada, Brings Vast Wine Experience, Creative Thinking to Successful Design Agency
SAN FRANCISCO--(BUSINESS WIRE)-- Voicebox Creative, a San Francisco-based brand identity and packaging design agency with a strong track record of creating, innovating and renovating successful consumer brands, today announced a new strategic position within the company for its wine and spirits clients with the appointment of wine industry expert Andre Boada. A 20 year wine industry veteran, Boada will implement the new Voicebox Creative brand development strategy for its list of small, mid-sized and large wine clients. By combining the talented Voicebox design team together with Boada's successful brand marketing and sales experience, Voicebox Creative can deliver brand solutions for its wine and spirits clients who require fast results in the market.
Sean Ziegler, Founder and Managing Director of Voicebox Creative, wanted to streamline successful brand development solutions for their wine and spirits clients in today's tough economy and extremely competitive landscape. Recognizing that there is no time to waste when a client needs to adjust to market conditions, Ziegler built a team of industry experts who can quickly understand and assess specific client needs and then translate that for the design team.
"Andre Boada was the perfect choice for us," said Sean Ziegler. "His depth of wine knowledge together with a breadth of channel marketing, branding and sales experience makes him the senior wine and spirits marketing professional to build robust brand strategies for our clients in that category. Now, Voicebox Creative can implement this new innovative approach for our clients, while setting ourselves apart from our competitors," he said.
"My experience has provided me with the unique ability to assess what the Voicebox clients need, validate that and then work with the multi-dimensional creative team to bring a solution back to the table quickly," said Andre Boada. "This is a savvy way to work in today's wine and spirits industry and I'm eager to implement this new strategy for Voicebox Creative as we help our clients build successful brands."
Andre Boada, a leader in the wine and spirits industry, was appointed as Director of Brand Development, Wine and Spirits last month. His tenure includes work with both artisan and estate brands including Stonestreet Alexander Valley Estate, where he repositioned the brand to luxury status, and La Crema, where he created successful marketing and sales programs. During his tenure, La Crema landed on the 'Hot Brand' status list of Impact Magazine and was awarded the 'Adams Growth Brand Award' by Cheers Magazine for four straight years. Boada is among the first of several vertical industry experts Voicebox Creative will hire for its prestigious list of consumer product and service clientele.
About Voicebox Creative
Voicebox Creative is a San Francisco-based brand identity and packaging design agency dedicated to translating their clients' visions into innovative design solutions. Founded in 2002 by Managing Director Sean Ziegler, Managing Partner and Creative Director Jacques Rossouw joined Sean in 2005. In the past seven years Voicebox Creative has developed a reputation for high-level creative thinking and design standards, as well as for their specialization in consumer product and service brands that celebrate and enhance life, including natural, organic and specialty foods, health and wellness products, wine and spirits, craft beers and beverages, travel, hospitality and entertainment. The multidisciplinary services offered by Voicebox Creative include brand strategy, positioning and identity development, packaging design, naming, collateral design, website design and retail merchandising programs. Clients of Voicebox Creative include Clif Bar & Company, Clover Organic Farms, Constellation Brands, Del Monte, Foster's Wine Estates, General Mills, Joseph Phelps Vineyards, the Marin French Cheese Company, and Pyramid Breweries. For more information or to contact Voicebox Creative visit www.voiceboxsf.com or call (415) 674-3208.
Source: Voicebox Creative
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