Valspar Paint Adds Refreshed Colors to its Laura Ashley Home Collection

November 11, 2009 3:05 PM EST

WHEELING, Ill.--(BUSINESS WIRE)-- In response to consumer demand, The Valspar Corporation, a leader in the paint and coatings industry, is introducing 24 new paint colors this fall to its Laura Ashley Home collection, available in Valspar Signature Colors. The updated colors range from soft peaches and corals, to deep red, muted purple, and teal, adding intriguing colors with depth while maintaining the Laura Ashley aesthetic of contemporary English elegance.

"As consumers seek solace at home during the current recession, the colors they choose in their home decor can help create a mood of optimism and escape," said Sue Kim, Color Trend and Forecast specialist, Valspar. "Laura Ashley and Valspar have collaborated to create paint colors that allow consumers to achieve this look and feel with palettes of clean peach, coral tones and muted purples that bring out the essence of the Laura Ashley brand."

The new collection is comprised of a mix of light, calm, summery tones along with deep reds, blues and purples. These colors can be used alone or combined to create a classic, yet feminine atmosphere synonymous with the Laura Ashley brand. The full list of new colors includes:

Color #   Color Name - US      Description

LA201A    Pale Peony

LA202A    Rose Powder
                               Clean peach
LA203A    Blush                tones that invoke the innocent
                               blush of hot summer
LA204A    Pale Cerise

LA205A    Spring Azalea

LA301A    Sheer Petal

LA302A    Peach Shell
                               With coral tones, these colors
LA303A    Coral Blush          are reminiscent of that last
                               getaway to a white sandy
LA304A    Bright Coral         beach

LA305A    Terracotta Tile

LA306A    Apple Spice

LA307A    Lilac Dew

LA308A    Blossom Pink
                               Colors with muted
LA309A    Painted Lavender     purple tones that bring a spirit
                               of calm and retreat
LA310A    Cool Amethyst

LA311A    Autumn Berries

                               This muted purple works well
LA117A    Vintage Ribbon       with shades of red- and blue-
                               purple

                               An exotic, deep-wine
LA317A    Plum Raisin          red captures the autumn
                               garden at sunset

LA417A    Raspberry Rouge      A deep berry red evokes
                               mysterious atmosphere

LA1018A   Jade Garden          A deep green, with hints of
                               blue-forest

                               A clean, eccentric
LA1217A   Cyan                 teal brings Mediterranean
                               coastal air to a space

LA1416A   Deep Indigo          A deep purple with a strong
                               blue base into twilight

AL1417A   Summer Nightfall     Light blue with a hint of purple
                               adds a spa flavor

LA1418A   Delphinium Bouquet   Deep blue-purple that works
                               well with Summer Nightfall

Signature Colors is Valspar's best interior paint engineered for ultimate performance in exclusive designer colors. All paints in the line are available in matte, eggshell, satin and semi-gloss finishes. It has a lifetime warranty and provides maximum durability along with unparalleled stain and scrub resistance.

Valspar Signature Colors paint is available exclusively at Lowe's Home Improvement stores nationwide, for about $28-$32 per gallon. For more information, please visit Valspar.com.

The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. For more information, visit www.valsparglobal.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6098023&lang=en

    Source: The Valspar Corporation

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