Upromise Deploys Mall Networks 3.0 to Power Next-Generation Comparison Shopping for Its 8.5 Million Members

June 17, 2008 9:00 AM EDT

LEXINGTON, Mass.--(BUSINESS WIRE)--

Mall Networks, the leading provider of merchant-funded loyalty solutions, today announced that Upromise, a free online service that helps families earn money for college, has deployed Mall Networks 3.0 to power enhanced search and personalized comparison shopping on Upromise's industry-leading online shopping mall. Optimized for merchant-funded loyalty programs, the comparison shopping engine in Mall Networks 3.0 integrates daily more than 10 million product SKUs and hundreds of special offers from more than 600 merchants.

Now, Upromise members can more easily find and compare products, services, merchants, and offers, and earn rewards that help fund college savings or pay down eligible student loans. From a single search, members can quickly see the best offers from top merchants; select the best product by choosing their preferred price range, store, or product attribute; navigate to a product category and see some of the best deals on the Web for those products; and compare prices and savings rates across merchants, products, and offers.

"We are committed to providing our 8.5 million members an online shopping experience that makes it easy to shop online and earn money for college," said David Coppins, senior vice president, Upromise. "Mall Networks is a strategic partner - and version 3.0 has enabled us to improve our site and provide comparison shopping to our members. We selected Mall Networks because of its clear product leadership in search and comparison shopping for merchant-funded rewards and loyalty programs, and because of its deep domain expertise. This strategic partnership will continue to bring innovation and differentiation to Upromise and value to our members."

Dave Andre, president and CEO of Mall Networks, said, "Upromise is a pioneer in helping families save money for education by shopping. It is a tremendous proof-point when one of the largest coalition loyalty programs in the world - featuring one of the most innovative e-commerce sites in the industry - turns to Mall Networks. We are thrilled to partner with Upromise and to help families save for future education."

About Upromise

Launched in April 2001, today Upromise is the largest private source of college funding contributions in America, with more than 8.5 million members and $425 million in member rewards. Membership is free and can help families save money for college while making everyday purchases of products and services at more than 21,000 grocery and drug stores, 14,000 gas stations, 8,000 restaurants, as well as thousands of retail stores, and more than 600 online shopping sites. Upromise partners include Citi(R), ExxonMobil Corporation, Bed Bath & Beyond(R), McDonald's(R), JCPenney.com, LandsEnd.com, Sears.com, and hundreds of others. Upromise also makes it easy for families to start their own college savings strategy through tax-advantaged 529 college savings plans offered through Upromise Investments, Inc. or by using Upromise contributions to help pay down eligible student loans. Upromise is a wholly owned subsidiary of SLM Corporation (NYSE: SLM), commonly known as Sallie Mae, the nation's leading provider of saving-and-paying-for-college programs. Upromise is headquartered in Newton, Mass., and has more than 350 employees. For additional information visit www.Upromise.com.

About Mall Networks

Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 30 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin, and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.

Source: Mall Networks

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