U.S. Census Bureau Daily Feature for January 24: Canned Beer

WASHINGTON, Jan. 24, 2017 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:

CANNED BEER

Profile America — Tuesday, January 24th. An innovation in product packaging — and a staple of TV advertising — is having its 82nd anniversary today: Beer Can Appreciation Day. The first canned beer went on sale on January 24, 1935 as a marketing test in Richmond, Virginia, by the Gottfried Krueger Brewing Company of Newark, New Jersey. Experiments with putting beer in cans had taken place as early as 1909 but the technology of the time couldn't stop the beer from interacting negatively with the metal of the can. Prohibition delayed further development. By the late 1960s, canned beer sales exceeded that for bottled beer. There are some 1,745 breweries in the U.S., employing about 38,000 people in a nearly $35 billion per year craft. You can find more facts about America from the U.S. Census Bureau online at www.census.gov.

Sources: Kane's Famous First Facts, 2671Anniversary/accessed 11/2/2016: www.history.com/this-day-in-history/first-canned-beer-goes-on-sale Appreciation Day/accessed 11/22016: https://www.daysoftheyear.com/days/beer-can-appreciation-day/ Canned beer timeline/accessed 11/2/2016: http://www.rustycans.com/HISTORY/timeline.html Breweries and employment/County Business Patterns/NAICS 31212: http://factfinder.census.gov/bkmk/table/1.0/en/BP/2014/00A1//naics~31212 Brewery sales/Annual Survey of Manufacturers/ NAICS 31212: http://factfinder.census.gov/bkmk/table/1.0/en/ASM/2014/31GS101//naics~31212 

Profile America is produced by the Center for New Media and Promotion of the U.S. Census Bureau. Statistics and accounts drawn from cited non-Census sources are employed for illustrative or narrative purposes, and are not attested to by the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for "Audio" in the "Library" pull-down menu). 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/us-census-bureau-daily-feature-for-january-24-canned-beer-300389309.html

SOURCE U.S. Census Bureau