Tumblr Launches "Post It Forward" Campaign to Help Destigmatize Mental and Emotional Health Issues & Encourage Overall Wellness on Its Platform and Beyond

NEW YORK, May 13, 2015 /PRNewswire/ -- Tumblr is proud to launch "Post It Forward," a new campaign that promotes positivity and support in online communities. Issues related to mental and emotional health are prevalent in online platforms for self expression, but often stigmatized in users' offline lives. PostItForward.Tumblr.com and the tag #PostItForward will serve as hubs for community building, support, and healing for those in need. Through these platforms, users can speak to their personal experiences, offer positive messages of encouragement, and raise awareness of organizations that have helped them throughout their journeys.

"Post It Forward" will weave together a wide range of issues and campaigns related to young people's mental and emotional health - like bullying, self-harm, depression, and sexual assault - and shine a light on the ways online connection and community can provide support. Tumblr has continued to address these issues on its own platform whether through its community guidelines, changing the way users can flag harmful content, or steering users towards organizations to encourage seeking professional support. The campaign creates a more positive space for users to interact with each other and find the support they need.

To kick off the campaign, Vice President Joe Biden, Brittany Snow, Pete Wentz, Jordin Sparks, Elizabeth Banks, Wendy Williams, First Lady of NYC Chirlane McCray and more have joined "Post It Forward" by creating videos to help inspire the community and jump-start the conversation.  Tumblr will showcase some benefits to the anonymity and sense of community the internet can provide. By demonstrating just how prevalent these issues are, we hope to turn the community into a positive support tool for those that may not have one in their daily lives.

"We've seen how conversations on Tumblr grow into communities of support, and we want our users to have access to the kind of supportive environment that gets built through interpersonal connections," said Jeff D'Onofrio, President and COO of Tumblr. "'Post It Forward' will help foster those communities by showing people that they're not alone, and we hope that sharing experiences, resources, and words of encouragement will be one way that we can positively overcome these issues together."

Starting today and continuing throughout the summer, "Post It Forward" will bring these stories of support to the forefront. Individuals can tell their story via video or long-form text, offer advice, share encouraging art, or connect with others through PostItForward.Tumblr.com or #PostItForward. Users will also be encouraged to take a GIF selfie -- which will appear on the blog and tag -- using a new, special version of Tumblr's native desktop camera tool  to show support for a happy and united Tumblr community. In addition, Tumblr tapped a few of its top Creatrs -- Laurene Boglio, Brian Butler, Thoka Maer, Jonathan Reyes, and Mr. Phil -- to make the "Post It Forward" concept come to life with vivid art on the blog and limited-edition merchandise to be sold on the Tumblr merch store (www.tumblr.com/merch) with proceeds going to organizations, such as Love is Louder and The M.A.D. Girls, that tackle issues like self-harm and youth empowerment. With a simple click, we can motivate each other to create more positive spaces on the internet.

About TUMBLRTumblr is a media network powered by an army of independent creators and home to an audience of more than 460 million unique visitors. Founded by David Karp in 2007, Tumblr is headquartered in New York City. Tumblr was acquired by Yahoo in 2013. www.tumblr.com

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