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True Drinks Announces 2014 Financial Results

March 31, 2015 4:32 PM EDT

IRVINE, CA -- (Marketwired) -- 03/31/15 -- True Drinks, Inc. (OTCQB: TRUU), makers of the zero-sugar, vitamin-enhanced AquaBall™ Naturally Flavored Water, today announces its financial results for the year ended December 31, 2014.

Lance Leonard, Chief Executive Officer of True Drinks, commented, "2014 was a critical year for the development of True Drinks, Inc. and AquaBall™ Naturally Flavored Water. Our ability to create demand in new channels, establish the highest growing same store sales increase within the children's drink market, and communicate the benefits of healthy hydration to consumers has set us up for accelerated growth in 2015. Management remains very optimistic that AquaBall™ Naturally Flavored Water will grow faster than the competition allowing us to meet our market share goals this year."

Achievements in 2014:

  • Developed club channel and packaging with new partner Sam's Club
  • Increased same stores sales by 415%
  • Agreed to terms on extension of Disney licensing agreement through March 2017
  • Invested into incremental capacity allowing for reduction in overall cost of goods

Mr. Leonard continued, "We now look to the future and are prepared to execute our plan to achieve profitability. As part of this goal, we will build market share and develop cost savings throughout the organization that will bring increased marginal contribution to the bottom line."

Strategic Initiatives for 2015:

  • Financial liquidity that allows us to invest in the sales and marketing of AquaBall
  • Two new factories that will allow for improved margins and reduced variable distribution
  • Investment in headcount to manage sales growth
  • Brand Marketing has been created to reach more consumers looking for healthier options for the family

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA. 

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

                                                                            
                             TRUE DRINKS, INC.                              
                        CONSOLIDATED BALANCE SHEETS                         
                                (Unaudited)                                 
                        December 31, 2014 and 2013                          
                                                                            
                                                     2014              2013 
                                         ----------------- -----------------
                  ASSETS                                                    
Current Assets:                                                             
Cash                                     $        668,326  $      3,136,766 
Accounts receivable, net                          343,709           175,068 
Inventory                                       1,363,443         1,056,756 
Prepaid expenses and other current assets         628,675           591,434 
                                         ----------------- -----------------
Total Current Assets                            3,004,153         4,960,024 
                                                                            
Restricted Cash                                   133,198           133,065 
Property and Equipment, net                         4,587             8,399 
Patents, net                                    1,211,765         1,352,941 
Trademarks, net                                     6,849            48,516 
Goodwill                                        3,474,502         3,474,502 
                                         ----------------- -----------------
Total Assets                             $      7,835,054  $      9,977,447 
                                         ================= =================
                                                                            
   LIABILITIES AND STOCKHOLDERS' EQUITY                                     
                                                                            
Current Liabilities:                                                        
Accounts payable and accrued expenses    $      1,922,285  $      1,222,404 
Debt, net                                       4,263,002         2,596,667 
Derivative liabilities                          1,569,522         1,619,021 
                                         ----------------- -----------------
Total Current Liabilities                       7,754,809         5,438,092 
                                                                            
Commitments and Contingencies (Note 7)                                      
                                                                            
Stockholders' Equity:                                                       
Common Stock, $0.001 par value,                                             
 120,000,000 and 40,000,000 shares                                          
 authorized, 48,622,675 and 27,885,587                                      
 shares issued and outstanding at                                           
 December 31, 2014 and December 31, 2013,                                   
 respectively                                      48,623            27,886 
Preferred Stock - Series B (liquidation                                     
 preference of $4 per share), $0.001 par                                    
 value, 2,750,000 shares authorized,                                        
 1,490,995 and 1,776,923 shares issued                                      
 and outstanding at December 31, 2014 and                                   
 December 31, 2013, respectively                    1,491             1,777 
Additional paid in capital                     18,388,212        14,751,170 
Accumulated deficit                           (18,358,081)      (10,241,478)
                                         ----------------- -----------------
                                                                            
Total Stockholders' Equity                         80,245         4,539,355 
                                         ----------------- -----------------
                                                                            
Total Liabilities and Stockholders'                                         
 Equity                                  $      7,835,054  $      9,977,447 
                                         ================= =================
The accompanying notes are an integral part of these financial statements.  
                                                                            
                                                                            
                             TRUE DRINKS, INC.                              
                   CONSOLIDATED STATEMENTS OF OPERATIONS                    
              For the Years Ended December 31, 2014 and 2013                
                                (Unaudited)                                 
                                                                            
                                                       2014            2013 
                                             --------------- ---------------
Net Sales                                    $    4,693,414  $    2,649,473 
                                                                            
Cost of Sales                                     4,401,702       2,127,711 
                                             --------------- ---------------
                                                                            
Gross Profit                                        291,712         521,762 
                                                                            
Operating Expenses                                                          
  Selling and marketing                           4,388,108       2,224,801 
  General and administrative                      4,450,101       3,701,094 
                                             --------------- ---------------
    Total operating expenses                      8,838,209       5,925,895 
                                             --------------- ---------------
                                                                            
Operating Loss                                   (8,546,497)     (5,404,133)
                                                                            
Other Expense                                                               
  Change in fair value of derivative                                        
   liabilities                                      621,159       1,361,597 
  Interest expense- accretion of debt                                       
   discount                                               -        (864,921)
  Interest expense                                 (202,773)     (1,824,074)
  Other income (expense)                             11,508        (390,604)
                                             --------------- ---------------
                                                    429,894      (1,718,002)
                                             --------------- ---------------
                                                                            
Net Loss                                     $   (8,116,603) $   (7,122,135)
                                             =============== ===============
                                                                            
Dividends on Preferred Stock                 $      434,096  $            - 
                                             =============== ===============
                                                                            
Net loss attributable to common stockholders $   (8,550,699) $   (7,122,135)
                                             =============== ===============
                                                                            
Net loss per common share                                                   
  Basic and diluted                          $        (0.23) $        (0.26)
                                             --------------- ---------------
                                                                            
Weighted average common shares                                              
  outstanding, basic and diluted                 36,429,303      27,489,422 
                                             =============== ===============
The accompanying notes are an integral part of these financial statements.  
                                                                            
                                                                            
                             TRUE DRINKS, INC.                              
                   CONSOLIDATED STATEMENTS OF CASH FLOWS                    
              For the Years Ended December 31, 2014 and 2013                
                                (Unaudited)                                 
                                                                            
                                                       2014            2013 
                                             --------------- ---------------
CASH FLOWS FROM OPERATING ACTIVITIES                                        
  Net loss                                   $   (8,116,603) $   (7,122,135)
  Adjustments to reconcile net loss to net                                  
   cash used in operating activities                                        
    Depreciation                                      6,161          18,298 
    Amortization                                    182,843         191,177 
    Accretion of deferred financing costs                 -         864,921 
    Provision for bad debt expense                  (48,473)        150,000 
    Change in estimated fair value of                                       
     derivative                                    (621,159)     (1,361,597)
    Amortization of debt discount                         -       1,332,543 
    Fair value of stock issued for services         544,531         401,341 
    Stock based compensation                        497,271         794,165 
    Changes in operating assets and                                         
     liabilities:                                                           
      Accounts receivable                          (120,168)       (194,159)
      Inventory                                    (306,687)       (223,882)
      Prepaid expenses and other current                                    
       assets                                       (37,241)       (322,718)
      Other assets                                        -           3,948 
      Accounts payable and accrued expenses       1,369,819          76,210 
                                             --------------- ---------------
Net cash used in operating activities            (6,649,706)     (5,391,888)
                                                                            
CASH FLOWS FROM INVESTING ACTIVITIES:                                       
    Change in restricted cash                          (133)        (51,795)
  Purchase of property and equipment                 (2,349)         (1,298)
                                             --------------- ---------------
Net cash used in investing activities                (2,482)        (53,093)
                                                                            
CASH FLOWS FROM FINANCING ACTIVITIES                                        
  Proceeds from issuance of Series B                                        
   Preferred Stock, net                           1,857,413       5,483,144 
  Proceeds from debt                              4,263,002       6,549,000 
  Deferred financing costs paid                           -        (420,813)
  Repayments on debt                             (1,936,667)     (3,034,033)
                                             --------------- ---------------
Net cash provided by financing activities         4,183,748       8,577,298 
                                                                            
NET (DECREASE) INCREASE IN CASH                  (2,468,440)      3,132,317 
                                                                            
CASH - beginning of year                          3,136,766           4,449 
                                             --------------- ---------------
                                                                            
CASH - end of year                           $      668,326  $    3,136,766 
                                             =============== ===============
                                                                            
SUPPLEMENTAL DISCLOSURES                                                    
Interest paid in cash                        $         7,944 $       211,247
                                             =============== ===============
Non-cash financing and investing activities:                                
Conversion of preferred stock to common                                     
 stock                                       $        15,021 $        25,304
                                             =============== ===============
Conversion of notes payable and accrued                                     
 interest to common stock                    $       818,926 $     1,836,253
                                             =============== ===============
Dividends paid in common stock               $       343,457 $             -
                                             =============== ===============
Dividends declared                           $       434,096 $             -
                                             =============== ===============
Reclassification of derivative liability     $        44,751 $             -
                                             =============== ===============
Warrants issued in connection with Series B                                 
 Offering                                    $       616,411 $     1,268,937
                                             =============== ===============
Warrants issued as deferred financing costs  $             - $       444,108
                                             =============== ===============
Warrants issued as debt discount             $             - $     1,332,543
                                             =============== ===============
Elimination of derivative liability from                                    
 conversion of debt to preferred stock       $             - $        64,970
                                             =============== ===============
Issuance of common stock for settlement of                                  
 debt                                        $       601,651               -
                                             =============== ===============
Cashless exercise of warrants                $            78               -
                                             =============== ===============
The accompanying notes are an integral part of these financial statements.  
                                                                            
   Contact:
Investor Relations 

True Drinks, Inc. 18552 MacArthur Blvd., Ste. 325 Irvine, CA 92612

[email protected] 949-203-3500

Source: True Drinks Holdings, Inc.



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