TracFone® and Dress for Success® Team Up to Empower Women Through New Success is Calling™ Program

MIAMI, April 2, 2015 /PRNewswire/ -- TracFone®, one of America's leading no-contract cell phone service providers, and Dress for Success®, a not-for profit-organization, have partnered to create a new program called Success is Calling™. The program aims to help women establish a foundation for successful careers by providing tools they need to conduct phone interviews, make good first impressions and ultimately enter into and thrive in the workplace.

As part of the Success is Calling program, TracFone is inviting Walmart customers to show their support. During the month of April at Walmart, TracFone is donating 20 percent of all handset sales, up to $525,000, to Dress for Success to help disadvantaged women build careers.

According to a recent survey conducted by TracFone, 92 percent of HR managers say that phone interviews are critical to advancing consideration of a candidate and narrowing down the pool of applicants. Through the Success is Calling curriculum, participants of Dress for Success' "Going Places Network" will be provided with phone etiquette and interview skills to help prepare for the job force. Upon completion of the program, TracFone will give women a smartphone and one year of cell phone service* to support them during the job interview process.

"In today's economy and job market, a cell phone is more than just a phone, it's a crucial tool in the employment process, from scheduling and conducting interviews to accepting job offers," said a representative from TracFone. "We're proud to partner with Dress for Success in the Success Is Calling program to support women with the guidance and tools they need to excel during the interview process, and beyond."

Additional findings from a survey of HR managers and working professionals conducted by TracFone revealed:

• First Impression is Key: 88 percent of HR managers and working professionals say that a first impression on a phone interview is a key indicator of whether or not a candidate is right for the job.
• Candidates Must be Accessible: 86 percent of HR managers and working professionals say that if they cannot reach a candidate within a day or two, they will move on to focus on other candidates.
• Phone Impression Just as Important as Resume: 95 percent of HR managers rely on phone interviews to gauge candidate qualifications and aptitude beyond their resume.

"We're so happy to be partnering with TracFone to further our mission of promoting the economic independence of women," said Joi Gordon, CEO of Dress for Success. "Equipped with knowledge from Dress for Success and a new smartphone and national cell phone service from TracFone, together we will help women build the confidence needed to advance in the interview process and ensure successful entry into the professional world."

For more information on TracFone and the Success is Calling program, please visit TFSuccessisCalling.com.

About TracFone Wireless

TracFone is a no-contract cellphone service provider owned by TracFone Wireless Inc., America's largest no-contract cell phone provider. TracFone Wireless is a subsidiary of América Móvil S.A.B. de C.V. ("AMX") (BMV: AMX; NYSE: AMX; Nasdaq: AMOV; LATIBEX: XAMXL). AMX is the leading provider of telecommunication services in Latin America.

About Dress for Success                                                                                                   

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 140 cities in 18 countries. To date, Dress for Success has helped more than 850,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

About The Success is Calling Survey

The TracFone Success is Calling™ survey was conducted online by KRC Research, between February 25, 2015 and March 9, 2015. The sample included 401 HR managers and 401 working professionals who speak with candidates, colleagues, clients and/or customers, and vendors on the phone. The margin of error for a study of this size is +/- 4.9 percent for both the working professionals and HR manager audiences.

*Donation of smartphones and cell phone service valued at up to $50,000.

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SOURCE TracFone