TheStreet's Real Money Extends its Readership with a Metered Paywall

NEW YORK, May 13, 2015 /PRNewswire/ -- TheStreet, Inc. (Nasdaq: TST), a leading digital financial media company, today announced that its leading market commentary subscription service, Real Money, is extending its readership with a metered paywall, similar to the successful model used by The New York Times, the Washington Post and the Financial Times.  

Real Money is where market intelligence and smart analysis is never in short supply. Staffed with 30+ investing pros, money managers, journalists and analysts, Real Money gives you actionable investing ideas and insight every day the markets are in session.  Jim Cramer posts original articles at least three times each market day to Real Money, the only place for his in-depth market views in real-time. 

Here's how the metered paywall will work:

• Readers who are not subscribers will get access to 8 free articles per month on www.realmoney.com. 

• To go beyond that limit, readers will be invited to choose between two digital subscription packages:  Real Money, which combines unlimited web access with our smartphones apps for $3/week, and Real Money Pro, which includes the daily trading diary of legendary hedge fund investor, Doug Kass, as well as content from many more investing pros, for $16/week.

With both packages, readers can get a two-week free trial before they commit to a subscription and, as with all of TheStreet's annual subscription services, are entitled to a full refund, no questions asked, during the first 30 days of their subscription.  To find out how to subscribe, visit www.thestreet.com/subscribe

"The freemium model for online subscription services is both well-established and profitable," said Erwin Eichmann, Chief Business Officer of TheStreet, "The more readers consume our content, the more likely they are to subscribe.  Real Money's metered paywall will make our content easier to sample, and if readers try it, we know that they will like it."

For more information about TheStreet, visit www.t.st.

About TheStreet, Inc.TheStreet, Inc. is the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company's portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and RateWatch. To learn more, visit www.thestreet.com. The Deal, the Company's institutional business, provides intraday coverage of mergers and acquisitions and all other changes in corporate control. To learn more, visit www.thedeal.com.

Contact: Aedin Moloney, TheStreet, Inc., [email protected]

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SOURCE TheStreet, Inc.