TheFind Unveils First 'Buying Engine' to Help Shoppers Quickly Make Purchase Decisions

October 14, 2009 8:00 AM EDT

MOUNTAIN VIEW, Calif., Oct. 14 /PRNewswire/ -- TheFind today unveiled a first-of-its-kind "buying engine" that helps shoppers find everything they need to make smart purchase decisions. TheFind now integrates Product Search, Coupon Search, Review Search, Local Shopping Search and Green Shopping Search into a single "universal" search engine at http://www.thefind.com, where over 350 million products from 500,000 stores and online sellers can be found. With this comprehensive set of shopping search tools and information, TheFind is now the best and last place consumers need to look before making any purchase.

A recent survey conducted by Harris Interactive and commissioned by TheFind found that consumers are doing their research before deciding to buy a product online.

    --  74% of online shoppers check at least 3 online stores before buying a
        product online;
    --  83% of online shoppers typically read product reviews before buying a
        product online;
    --  78% of all online shoppers say they are influenced "at least a moderate
        amount" by coupon codes, free shipping and other discount information
        they find; 50% say they are influenced "a great deal or a lot";

    --  42% say the most helpful thing to know before deciding to buy a product
        from an online retailer is if this "is really the best deal I can get?"

"TheFind is transforming the way people think about shopping search," said Siva Kumar, co-founder and CEO of TheFind. "With TheFind's new search capabilities, shoppers can now quickly locate all the information they need to buy something and feel good about it. Using TheFind's award-winning Product Search and Review search, combined with our powerful new Coupon Search and detailed store information, buyers can now decide with confidence what and where they want to buy. TheFind is absolutely the fastest way to find the lowest price or best deal out there from an online or local store that you trust."

The features of TheFind's new buying engine include:

    --  Product Search - Find over 350 million products from more than 500,000
        stores and online sellers
    --  Coupon Search - Find coupons and discounts for over 50 million products
    --  Review Search - Get quick access to expert and user reviews for faster
        product research
    --  Local Search - See local store options and addresses along with an
        interactive map
    --  Green Search - Find only products from green brands and stores

    --  Detailed Store Information - Get relevant store information such as
        trust, security and store ratings, payment and shipping methods, contact
        methods and customer service policies

The new site and features are available to consumers today at www.thefind.com.

Survey Methodology

Harris Interactive® fielded the study on behalf of TheFind from October 5-7, 2009 via its QuickQuery(SM) online omnibus service, interviewing a nationwide sample of 2,046 U.S. adults aged 18 years and older, of whom 1,772 shop online. Data for questions related to online use or behaviors were weighted specifically to the respective "online" populations. No estimates of theoretical sampling error can be calculated; a full methodology is available.

About Harris Interactive

Harris Interactive® is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive® serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.

About TheFind

TheFind is the leading vertical search engine for shopping, visited by over 13 million unique shoppers last month. With TheFind, shoppers now have access to all the information they need to quickly make smart buying decisions, including comprehensive Product Search, Coupon Search, and Review Search. Over 350 million products from more than 500,000 stores and online sellers are currently universally accessible through TheFind.com, TheFind Mobile, and TheFind iPhone App, making TheFind the leading source for comprehensive product information in the US. TheFind uses patented state-of-the-art search technologies, machine learning algorithms and semantic search applied to the shopping domain to deliver a compelling consumer shopping search experience. TheFind Inc. is headquartered in Mountain View, Calif., and backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.

SOURCE TheFind

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