TAG Heuer and Muhammad Ali Enterprises Join Forces to Celebrate the Legendary Boxer with a Charity Event

• TAG Heuer pays tribute to Muhammad Ali, hosting a charity event attended by Lonnie Ali, well-known personalities from the world of boxing including those who fought Ali, George Chuvalo, Earnie Shavers, and fighters who were inspired by him, Evander Holyfield, Roberto Durán and Julio César Chávez González.
• TAG Heuer ambassadors Tom Brady, Henrik Lundqvist, and Iris Apfel, a friend of the brand, were also present at the tribute.
• The event was co-hosted by Paul "Magic Man" Malignaggi in the famous Gleason’s Gym in DUMBO, Brooklyn where Muhammad Ali trained in the presence of its owner and manager, Bruce Silverglade.
• The unique commemorative timepiece from TAG Heuer was presented by The Muhammad Ali Center with a pair of autographed boxing gloves that were auctioned at the event. All proceeds have gone to The Muhammad Ali Center (Louisville, KY).
• "Tribute to Muhammad Ali,” a collection of special edition steel timepieces, was also unveiled at the event - inspired by the famous TAG Heuer Ring-Master watch currently on display in the TAG Heuer museum.

BROOKLYN, N.Y.--(BUSINESS WIRE)-- TAG Heuer and Muhammad Ali Enterprises hosted a charity event to celebrate “The Greatest of All Time” at the famous Gleason’s Gym in DUMBO, Brooklyn where Muhammad Ali trained.

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Muhammad Ali is responsible for some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medalist at the 1960 Rome Olympics, Ali remains one of the most iconic athletes in the world. His incomparable work ethic, revolutionary techniques, and dedication to his principals all contribute to his enduring legend.

Representatives from Muhammad Ali’s personal and professional life joined the event to pay tribute to his memory. Lonnie Ali attended on behalf of his family, as well as Muhammad Ali’s past opponents including George Chuvalo and Earnie Shavers, and boxers whose careers were inspired by him such as Evander Holyfield, Roberto Durán, and Julio César Chávez.

Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Group Watch Division, who met the champion in December 2012, made several remarks honoring Muhammad Ali and thanked guests for their support of the Muhammad Ali Center. He was accompanied by ambassadors and friends of the brand, including celebrated New England Patriots Quarterback Tom Brady, who acted as auctioneer for the evening with Stéphanie Landess, Henrik Lundqvist, the New York Rangers star goalie and Iris Apfel, interior designer and fashion icon. Paul “Magic Man” Malignaggi, professional boxer and commentator, co-hosted the event.

The event was held in Gleason’s Gym, the legendary boxing club in Brooklyn, NY. In addition to Muhammad Ali, the club has trained more than 130 World Champion Boxers. Bruce Silverglade shares the link between Gleason's Gym and the champion with pride: "This is where he came to train for the fight where he wowed the world”, noting the famous 1964 fight between Ali and the heavyweight world champion title holder, Sonny Liston. It was during this fight that Muhammad Ali embarked on his quest to become “the greatest of all time”, defeating the title holder in six rounds to the surprise of all.

A commemorative unique timepiece made of gold was presented by The Muhammad Ali Center (Louisville, Kentucky), with a pair of Muhammad Ali-autographed boxing gloves, a commemorative medal, and certificates of authenticity, all displayed in a custom studded leather case made in Switzerland for the occasion. The unique timepiece, created by TAG Heuer, was inspired by the famous Ring-Master stopwatch introduced in 1957 and now on display in the TAG Heuer museum. The Ring-Master was equipped with 7 rings, each one featuring a different scale, including one for boxing. The watch was auctioned with all proceeds going to The Muhammad Ali Center.

Guests were also treated to special #DontCrackUnderPressure boxing challenges, including one that featured innovative Hykso punch tracker technology that calculates speed and measures punch type for improved striking intensity and accuracy.

About TAG Heuer

TAG Heuer, the avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs.

Under the impetus of Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, the new models, including the connected watch, exhibit a new dynamism: faster lead times and developments to better respond to market expectations, and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.

Our partnerships, the F1 Red Bull Racing Team, the F1 Monaco Grand Prix, the Indy 500 in Indianapolis, the Pikes Peak, the Carrera Panamerica, the English Premier League, the German Bundesliga, the Spanish La Liga, Major League Soccer in the USA, the Chinese Football League in China, the Australian national football team, BMC Racing Cycling Team, World Surf League and Big Wave Tour, the FIA Formula E Championship,... and our ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, icons of electronic music David Guetta and Martin Garrix, American star quarterback Tom Brady, Australian actor Chris Hemsworth, all share the brand's core values: teamwork, ambition and a taste for challenge, which drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it is a state of mind.

TAG Heuer is an LVMH Group company.For more information, visit tagheuer.com

View source version on businesswire.com: http://www.businesswire.com/news/home/20161025006906/en/

TAG Heuer International – Media Relations:
Marine Lemonnier-Brennan, +41 79 389 67 62
[email protected]
or
TAG Heuer USA – Media Relations:
Drew Johnson, 212-206-7447
[email protected]
or
Muhammad Ali Enterprises – Media Relations :
Haley Steinberg, 646-612-7439
[email protected]

Source: TAG Heuer

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