Sony to Bring Uncompressed Raw to a7 II via Firmware Update; Follow B&H Photo Explora Blog for Updates

NEW YORK, NY -- (Marketwired) -- 11/03/15 -- B&H Photo would like to share the announcement of a new firmware update for the Sony Alpha a7 II Mirrorless digital camera, which is scheduled for release on November 18. This update brings the uncompressed raw option -- first seen in the a7S II and a7R II -- to the a7 II, and provides users with the choice between smaller file sizes via compression or the retention of as much image data as possible for advanced raw file development. Along with this, the camera's AF system sees a massive boost in performance with the 117-point on-sensor phase detection AF array now supporting adapted lenses, such as those from Sony's A-mount line. This is similar to what we have already seen with the a7R II, and ensures fast, accurate autofocus performance with a vast variety of glass, making the move to mirrorless much easier. Additionally, Sony is adding more customization options to the camera, allowing movie recording to be assigned to a custom key.

Sony Alpha a7 II Mirrorless Digital Camera Product Highlights

http://www.bhphotovideo.com/c/product/1102008-REG/sony_ilce7m2_b_a7ii_mirrorless_digital_camera.html

• 24.3MP Full-Frame Exmor CMOS Sensor
• BIONZ X Image Processor
• 5-Axis SteadyShot INSIDE Stabilization
• Enhanced Fast Hybrid AF and 5 fps Burst
• Full HD XAVC S Video and S-Log2 Gamma
• 3.0" 1,228.8k-Dot Tilting LCD Monitor
• XGA 2.36M-Dot OLED Electronic Viewfinder
• Weather-Resistant Magnesium Alloy Body
• Refined Grip & Robust Lens Mount
• Built-In Wi-Fi Connectivity with NFC

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo Video is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years.

The B and H YouTube Channel has an unmatched wealth of educational photographic content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to these videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The expo continues all year round in the camera kiosks at B&H. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide you and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

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   Shawn C. SteinerB&H Photo Video 212-239-7500 http://www.bhphotovideo.com/

Source: B&H Photo Video

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