Sometrics Achieves Milestone - 1,000 Developers Now Using Its Social Analytics Tools

June 30, 2008 7:00 AM EDT

LOS ANGELES--(BUSINESS WIRE)--

Sometrics (http://www.sometrics.com), the first company to create analytics and ad serving solutions expressly for the social web, today announced that 1,000 developers are now using its analytics tools.

Sometrics reached this milestone "because developers trust us to give them detailed social intelligence that helps them make money with their applications or social networking communities," said co-founder and CEO Ian Swanson. "Sometrics is a reliable and trusted partner that really cares about helping developers be more successful."

Sometrics delivers social intelligence - a deep understanding of who's doing what within social networking websites and applications, and a way for developers to use that information to boost traffic and make more money. Some developers participating in Sometrics' beta test have reported 200 percent growth in traffic. Developers can use the company's analytics tools across multiple social networks, including Facebook, MySpace, Hi5 and Bebo. Its standard API also works on any community-based website.

"The key to monetizing the social web is to couple the analytics tools, which help us understand the audience, with an ad serving platform that can hyper-target based on the data we've aggregated," said Swanson. "We're the only ones to build those tools expressly for social sites and applications, and that makes a difference. We're proving that it's possible to hyper-target and make money in the social web, and we're thrilled to do that for our developer partners."

Dank Apps (http://www.dankapps.com) develops top Facebook applications, like the LOTTO app, with millions of installs. "Sometrics has been extremely valuable in helping us understand our application userbases," said Jason Beckerman, Dank Apps CEO. "By having instant, real-time access to demographics and sociographics, we are able to sell advertising at much higher prices. In addition, this information allows us to tailor messaging and application functionality to meet the needs of specific user sets. Without Sometrics, we would surely be flying blind."

About Sometrics

Sometrics is pioneering social intelligence - combining deep, relevant social analytics with precision-targeted ad serving/social branding capabilities to help developers and brands monetize the social web. Founded by developers, Sometrics is the first to tailor its analytics and ad serving solutions to focus on social networking platforms and applications. It provides the most relevant and effective audience analysis available, helping developers and brands better understand who's doing what within the major social networking communities and ultra-targeted niche sites. While still in beta, Sometrics has more than 1,000 developers using its analytics tools across multiple social networks; some beta testers have reported 200 percent growth in traffic. Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included AT&T and Greycroft Partners. Sometrics is based in Los Angeles.

Source: Sometrics

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