Sixth Annual Celestial Seasonings® B Strong Ride Hits The Road August 13th

BOULDER, Colo., Aug. 3, 2016 /PRNewswire/ -- The 6th annual Celestial Seasonings® B Strong Ride presented by Flatirons Subaru and Mike Shaw Subaru will take more than 850 cyclists on three routes through Boulder County on Saturday, August 13th.  The event is a fundraiser for Boulder and Denver area cancer causes, including Boulder Community Health Center for Integrative Care and the George Karl Foundation.

The event features three ride options starting and finishing at Celestial Seasonings headquarters in Boulder:

• Mountain Loop – 69 miles through the mountains north and west of Boulder
• Countryside Loop – 24 miles through rolling terrain north of Boulder
• Mini B – One-mile loop on the Celestial Seasonings campus for children 10 and under

Participants will also enjoy an outstanding post-ride party at Celestial Seasonings throughout the day. Highlights include live music from Jakarta with Oskar Blues beer and food provided by Mateo, Ted's Montana Grill, Oskar Blues, Rush Bowls, and Panera Bread. Families and non-riders are also invited to post-ride festivities.

Event registration is still open.  To register or donate, visit bstrongride.com through Wednesday, August 10th, or register on-site at Celestial Seasonings the day of the event.  Fees are $95 for adults and $55 for students and riders under 18.  Registration for the "Mini B" (for children 10 and under) is $10. 

B Strong Ride has been an outstanding success in its first five years, with more than 3,600 riders raising over $1.6 Million for local cancer charities.

"Supporting these great organizations is an example of how we bring to life Celestial Seasonings long-standing mission to help people live healthier and happier lives," said David Ziegert, General Manager of Celestial Seasonings, Inc. "We're honored by the opportunity to play an active role in our local community and help Boulder-area cancer patients and survivors through our continued title sponsorship of B Strong Ride."

In addition to Celestial Seasonings®, Mike Shaw Subaru and Flatirons Subaru, B Strong Ride is also supported by a number of local and national sponsors, including:

Platinum Sponsors:      The Caruso Foundation, Rocky Mountain Cancer Centers, Tebo Properties

Additional Sponsors:      Dream Finders Homes, Mateo, MBS Capital Markets, Oracle Data Cloud, Oskar Blues, Pantheryx, Ted's Montana Grill

Altitude, Auto Trader, Bicycle Village, Comcast, Daily Camera, KBCO Radio, KOA     Rush Bowls, Spectranetics, Stadium Medical, Sterling Rice Group, Subaru, Vasu Skin Solutions, Zayo

Crestone Capital Advisors, Pandora, Panera Bread, Security Service Federal Credit Union, Zoll

Several Hain Celestial brands also provide support, including:    Dream™, Kosher Empire®, The Greek Gods®, MaraNatha®, Plainville Farms®, Rudi's Organic Bakery®, Sensible Portions® and Spectrum Essentials®

Bicycle repair service during the ride is provided by five local bicycle shops:      Bicycle Village, Boulder Cycle Sport, LTD Cycleworx, Wheat Ridge Cyclery, Cenna's Custom Cycles

Celestial Seasonings, Inc.     For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., Nasdaq: HAIN) has created delicious specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and tea lattes. Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand's heritage. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there's a Celestial Seasonings® product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.

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SOURCE Celestial Seasonings, Inc.