Salsify Publishes Brand Product Content to Walmart's New API

BOSTON, Feb. 9, 2016 /PRNewswire/ -- Salsify, the leading product content management (PCM) platform for distributed commerce networks, today announced a leap forward for their customers in their ability to speed products to market with Walmart. Salsify's customers can now publish product content directly to Walmart's systems using its Content Spec 2.0 interface. Walmart is spending $1B in 2016 on ecommerce initiatives like ContentSpec 2.0 to dramatically improve their customer experience. Product content is at the core of a strong customer experience. Using Salsify helps Walmart's brand suppliers get to market faster with more accurate content than ever before.

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According to a recent study by SPS Commerce, 69 percent of retailers said retailers cite more or improved item attributes as their top desire from vendors in 2016. However, a recent survey from Echo Cove Research reports that 62 percent of brands say retailer requests are unreasonable. Salsify bridges that gap, empowering brands to create, manage, and transform product content to meet retailer requirements, and deliver consumers the information they need to click "Buy".

"Digital product content impacts not only online commerce but also the mobile and in-store experience, so providing consumers with clear and compelling product information is important for the entire buyer's journey," said Rob Gonzalez, co-founder and VP of business development at Salsify. "We worked closely with Walmart to beta test the API and are now one of the first companies to publish our customer's content directly to Walmart, getting their best content to Walmart in minutes instead of weeks."

In addition to ContentSpec 2.0 integration, Salsify also works with global content network leaders like 1WorldSync, GXS, and Kwikee.  

About Salsify

Based in Boston, Salsify is the leading product content management platform for distributed commerce networks. Salsify empowers brand manufacturers to create, manage, and transform product content to meet retailer's requirements and deliver a great consumer experience - wherever and whenever people search for, evaluate, and buy products.

For more information, please visit: http://www.salsify.com.

Contact: Jill Rosenthal781-966-4167

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SOURCE Salsify