Research and Markets: Global Construction and Architecture Supplier Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

November 11, 2009 7:02 AM EST

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/90f908/global_constructio) has announced the addition of Global Markets Direct's new report "Global Construction and Architecture Supplier Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery" to their offering.

"Global Construction And Architecture Supplier Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published in association with ICD Research that analyzes how the media spend, marketing and sales strategies & practices and businesses of suppliers, manufacturers and distributors to the design and construction industries are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of architect and construction suppliers. The report also identifies suppliers and construction contractors, architects and developers future growth, M&A and investment expectations that will impact the architecture, construction and real estate industry. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

    --  The opinions and forward looking statements of over 550 construction
        suppliers, distributors, product manufacturers and architects,
        developers and investors have been captured in our in-depth survey, of
        which over 55% represent Directors, C-levels & Departmental Heads
    --  This report covers data and analysis on media channel spend, marketing
        and sales practices and industry developments by suppliers to the
        worldwide construction and design industries
    --  The report examines current practices and provides future expectations
        over the next 12-24 months
    --  The research is based on primary survey research conducted in
        association with ICD Research accessing its B2B panels comprised of
        senior purchase decision makers and leading supplier organizations
    --  Key topics covered include media spend activity, marketing and sales
        behaviours & strategies by suppliers to the construction and
        architecture industry and how these have been affected by the recession,
        as well as threats & opportunities, sector and region growth forecasts
        and business confidence among both buyers and suppliers.
    --  In the report buyers identify what suppliers need to do to maintain
        their business and the key actions being taken by industry players to
        overcome the leading business threats
    --  The report provides qualitative analysis of key industry opportunities
        and threats and contains full survey results
    --  The geographical scope of the research is global - drawing on the
        activity and expectations of leading industry players across the
        Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

    --  49% of industry players are looking to increase their marketing
        expenditure over the next 12 months, with only 28% looking to decrease
        it
    --  27% of industry players are adapting product portfolios or positioning
        to meet clients cost pressures
    --  4 of companies believe that the demonstration of confidence to their
        customers from increased marketing activity in the current business
        climate can give their company an edge

Reasons to buy

    --  Benchmark your sales and marketing plans with industry competitors to
        effectively determine strategy
    --  Identify the specific marketing approaches your competitors are using to
        win business during the recessionary climate
    --  Better promote your business by aligning your capabilities and business
        practices with your customer's changing needs during these times of
        market uncertainty
    --  Secure stronger customer relationships by understanding the leading
        business concerns and changing strategies of buyers in the construction
        industry
    --  Effectively plan your business strategies
    --  Predict how the industry will grow, consolidate and where it will
        stagnate
    --  Uncover the business outlook, key challenges and opportunities
        identified by suppliers and buyers in the industry

Key Topics Covered:

Introduction

    --  What is This Report About?
    --  Methodology
    --  Profile Of Survey Respondents: Construction Industry
    --  Profile Of Survey Respondents: Architecture & Design Industry

Executive Summary

    --  Construction and Architecture Industry Respondents Expect an Early
        Recovery in the Global Economy
    --  Uncertainty Prevails in the Global Construction and Architecture
        Industry With Regards to Revenue Growth for the Next 12 Months
    --  Both Short and Long Term Challenges Daunt Construction and Architecture
        Industry Players
    --  Construction and Architecture Suppliers Plan To Increase Marketing
        Budgets to Tap the Demand Rise
    --  Construction and Architecture Suppliers Adapt a Two-Pronged Marketing
        and Sales Strategy to Face Business Concerns

Economic Outlook & Confidence

    --  Global Economy Recovery Expectations
    --  Global Construction Growth Forecast For 2010
    --  Global Architecture Growth Forecast for 2010
    --  Revenue Growth Expectations

Construction and Architecture Industry Investment Outlook

    --  Construction Growth Opportunities by Region
    --  Construction Growth Opportunities by Market Sector
    --  Architectural Services Growth Opportunities By Region
    --  Architectural Services Growth Opportunities By Market Sector
    --  M&A Activity Predictions
    --  Supplier's Industry Outlook

Recession: Threats & Opportunities For The Construction and Architecture Industry

    --  Leading Business Concerns Due To Recession
    --  Key Actions To Overcome Business Threats
    --  Key Actions to Maintain & Win Buyer Business
    --  Leading Recession & Recovery Related Business Opportunities

Marketing Spend Activity

    --  Annual Marketing Budgets: Suppliers To The Industry
    --  Expected Change In Marketing Expenditure Levels: Suppliers To The
        Industry
    --  Change In Expenditure By Media Channel: Suppliers To The Industry
    --  Future Investment In Marketing & Sales Technology: Suppliers To The
        Industry

Marketing & Sales Behaviors & Strategies & The Impact Of Recession & Recovery

    --  Key Marketing Aims: Suppliers To The Industry
    --  Marketing & Sales Practices during Recession & Recovery: Suppliers To
        The Industry
    --  Expected Adaptations To Marketing Activities During Recession &
        Recovery: Suppliers To The Industry
    --  Critical Success Factors For Choosing A Marketing Agency: Suppliers To
        The Industry
    --  Marketing Attitudes & Approaches: Suppliers To The Industry

Appendix

    --  Full Survey Results-Closed Questions
    --  Methodology
    --  Contact Us
    --  About
    --  Disclaimer

For more information visit http://www.researchandmarkets.com/research/90f908/global_constructio

    Source: Research and Markets

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