Rentrak Reports All-time Christmas Weekend Earnings Record at North American Box Office

PORTLAND, Ore., Dec. 27, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the 2015 Christmas holiday weekend was the highest-earning Christmas weekend in North American box office history, and the second weekend to ever surpass the $300 million threshold.

A wide assortment of movies brought record numbers of patrons to movie theaters across the U.S. during the Christmas holiday weekend, giving the industry its biggest overall Christmas weekend take in North American box office history, with an estimated $300 million from Friday through Sunday. This record comes just one week after the opening weekend of "Star Wars: The Force Awakens," which was the first $300 million-plus weekend in box office history.

"The fact that we have back-to-back record-breaking weekends—both of which crossed the $300 million threshold for the first time ever—is a testament to the power and allure of the movie theater experience today," said Rentrak's Senior Media Analyst, Paul Dergarabedian. "The crop of movies in theaters during this holiday season is second to none and is unparalleled in terms their appeal to a wide range of audiences male and female, old and young alike.

Led by the latest "Star Wars" installment, star-powered new releases including the Will Ferrell comedy "Daddy's Home," Jennifer Lawrence in "Joy," Will Smith in "Concussion," Leonardo DiCaprio in "The Revenant" and director Quentin Tarantino's "The Hateful Eight," as well as expansions of critical favorites like "The Danish Girl" and "The Big Short" and other must-see films such as "Spotlight" and "Carol," all contributed to this weekend's record-breaking numbers.

Below is a list of the top 10 highest-earning North American box office weekends:

About RentrakRentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

RENTB

Contact for Rentrak: Paul DergarabedianOffice: (818) 917-9697E-mail: [email protected]

Logo - http://photos.prnewswire.com/prnh/20130114/LA42144LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/rentrak-reports-all-time-christmas-weekend-earnings-record-at-north-american-box-office-300197160.html

SOURCE Rentrak