Pioneer Woman Embraces New Frontier On QVC

WEST CHESTER, Pa., Oct. 20, 2016 /PRNewswire/ -- Country cooking comes to QVC. New York Times best-selling author, award-winning blogger and television personality Ree Drummond is scheduled to unveil new items from her Pioneer Woman cookware collection on QVC Sunday, October 23 at 10 AM (ET) during "Kitchen Unlimited with Carolyn" and at 12 PM (ET) during the "In the Kitchen with David®" broadcast, QVC's most popular cooking show. Viewers will be able to purchase items from the Pioneer Woman collection, featuring patterns designed especially for QVC, beginning October 23 on QVC.com.

"Ree's incredible transition from food blogger to best-selling author and television personality has transformed the culinary industry," said Ken O'Brien, Senior Vice President of Merchandising at QVC. "Her passion for cooking is captivating and we are thrilled to be a part of her journey and give our viewers an opportunity to bring Ree's cookware into their kitchen."

The Pioneer Woman collection consists of six items and features patterns that are exclusive to QVC through December 31, 2016. With a variety of products ranging from mugs and bowl sets to cutlery and bakeware, Drummond's colorful collection is sure to delight shoppers who are looking to add a touch of cheer to their kitchens.

"I'm thrilled to offer QVC fans a fun taste of my frontier!" said Ree Drummond. "Scrumptious food just isn't complete without the right presentation, and this special Pioneer Woman collection, available only at QVC, has a vibrant mix-and-match sensibility that'll bring character to every table. They're as versatile as they are pretty, and I hope the QVC audience will love them as much as I do!"

Drummond began her career in the food industry with the launch of her exceedingly popular blog, ThePioneerWoman.com, in 2006. Featuring mouthwatering recipes, step-by-step cooking instructions with beautiful photography and anecdotes about her family and ranch life, Drummond's blog was quickly followed by a slew of successful cookbooks, including the New York Times best-seller The Pioneer Woman Cooks: Food from My Frontier. In 2007, Drummond's cooking show, "The Pioneer Woman," premiered on The Food Network.

Items from the Pioneer Woman collection will be available, while supplies last, beginning October 23 through QVC.com, the QVC apps or by calling 800.345.1515.

About QVCQVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 360 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

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SOURCE QVC