New Mattress Showroom Concept Let's Consumers Try Out Online Brands Before They Buy

MINNEAPOLIS, Oct. 27, 2016 /PRNewswire/ -- The popular online sleep resource sleepsherpa.com is introducing a new way to buy mattresses to the Twin Cities. Opening November 7, the Sleep Sherpa showroom will provide a space for customers to try out a selection of online-only brands that have sprung up over the past few years. These companies, such as Leesa, Nest Bedding and Brentwood Home, have disrupted the traditional mattress-buying model by offering generous trial periods, pricing far below traditional retailers and providing excellent customer service.

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Their mattresses are sold online and conveniently shipped to customers' doorsteps. As efficient as the online model is, many consumers want to be sure of their selection—before they buy. That confidence only comes with the opportunity to test out the mattresses. Firm, ultra plush, latex or pillowtop? Only the body knows. Which is where the Sleep Sherpa showroom, a bridge of digital and bricks-and-mortar retail, comes in.

Located in the Twin Cities, the Sleep Sherpa showroom brings the mattress-buying model full circle, but with a twist. Customers can try out innovative mattresses not seen in other stores, benefit from manufacturers' competitive pricing and enjoy the same easy delivery and returns, all handled online through the brands themselves. What's more, consumers who visit the Sleep Sherpa showroom are able to reduce the environmental impact of mattress returns by avoiding them altogether. For hygienic reasons, trial mattresses cannot be resold, and few mattress-recycling facilities exist in the United States. That means companies must dispose of or recycle unwanted mattresses, creating a waste stream unseen by the consumer. By trying before buying, consumers can also reduce carbon emissions related to mattress returns.

Conversations with users of sleepsherpa.com, which draws more than 70,000 unique visitors each month, confirm the need for customers to try before they buy, said Ben Trapskin, founder of sleepsherpa.com. "I even had a visitor ask if he could drive down from northern Wisconsin to try out a mattress in my house that I recently reviewed," he said. "Comparing great online brands against each other leads to a better fit for customers and the confidence of knowing they made the right choice, which greatly reduces chances of a return." Brands represented in the showroom include some of the best that Trapskin has ever slept on: Leesa , Luxi, Nest Bedding, Layla, Brentwood Home, Lull, Suissly, Reverie, Winkbeds, Novosbed.

The Sleep Sherpa showroom is located at 7301 Washington Ave S., Edina, MN 55439. Grand Opening: Monday, November 7, 2016, 10am Hours: Monday-Friday 10am–7pm Saturday: 10am–5pm Sunday: Noon–5pm Press Contact: Ben Trapskin // [email protected] // 612.327.0980

ABOUT SLEEP SHERPA

Sleep Sherpa is an online resource that provides reviews of mattresses, bedding, pillows and sleep gadgets for an audience numbering more than 70,000 unique visitors each month. Founded in 2014 by Ben Trapskin, a Minneapolis-based librarian whose insomnia led him to develop an expertise in all things sleep, sleepsherpa.com has flourished into a go-to tool for consumers who seek a good night's sleep. sleepsherpa.com/showroom 

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SOURCE Sleep Sherpa