NeuroFocus, Inc. Names Michael J. Smith Executive Vice President for Client Services
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BERKELEY, Calif.--(BUSINESS WIRE)--
NeuroFocus, Inc., the world's leading company in the fast-growing neuromarketing research field, announced that it has named Michael J. Smith as Executive Vice President for Client Services, a new position at the firm.
NeuroFocus, Inc. is the market leader in bringing the knowledge and power of neuroscience to the world of marketing, advertising, branding, packaging and product development, and entertainment programming. Born out of the latest advances in neuroscience, the study of how the human brain receives and perceives information, neuromarketing enables advertisers and content creators to know--in advance or after the fact, with pinpoint accuracy--exactly which elements of their marketing messages or entertainment content will attract consumers' attention, engage their emotions, and be retained in their memory.
Smith, 49, joins NeuroFocus from his previous role heading Michael Smith Business Development (MSBD), Inc., a northern Virginia-based consultancy focused on assisting companies primarily in the technology sector with marketing, sales channel development, communications, funding acquisition and investment strategies. Prior to his own firm, Smith was Executive Vice President and General Manager of Euro RSCG's Washington office. He has 25 years of experience at companies like Dow Chemical Co., agencies including Burson-Marsteller and associations such as the National Association of Manufacturers.
"As our operations grow at a faster rate than ever, so do opportunities for top-tier people with a multitude of skills and experience, including the areas where Mike has built his reputation," said Dr. A. K. Pradeep, Chief Executive Officer at Neurofocus. "Our clients are leaders in their categories, and they expect and deserve to work with counterparts who understand their businesses and speak their language. Mike does both well."
Using patented technologies and proprietary techniques, NeuroFocus' staff of experts in neurophysiology and psychometrics measure consumers' actual brainwave activity at 2,000 times a second as they view everything from advertising to product packaging to sponsorships, movies and TV programs, and more.
The company's clients rank as some of the Fortune 100's largest and best-known leaders in the consumer packaged goods, food and beverage, financial services, automotive, retail, and the motion picture and television industries, among others.
Smith's specialty has been launching and marketing new products and new technologies. He has some background in neuromarketing and brings "big agency" experience to NeuroFocus. He has been responsible for client services for ExxonMobil, Airbus, Schering Plough, Thomson Publishing, and other Fortune 500 global companies.
"I am very excited to join the NeuroFocus team and to work with the Nielsen family of companies in the bright, new field of neuromarketing," said Smith.
Smith received both his bachelor's and master's degree in journalism from Northwestern University and studied at the Columbia University Graduate School of Journalism. He is a member of the National Press Club and served as President of the New Media Society of Washington. His integrated campaigns have won an international award from the International Association of Business Communicators (IABC).
Source: NeuroFocus, Inc.
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