Nathan's Famous to Attempt GUINNESS WORLD RECORDS™ Title for Most Selfies Taken Simultaneously at Busch Stadium in St. Louis

LISLE, Ill., May 11, 2015 /PRNewswire/ -- Nathan's Famous, the iconic hot dog company known as the originator of fun, is set to make a GUINNESS WORLD RECORDS™ official attempt for Most selfies (self-portraits) taken simultaneously on Saturday, May 16 at Busch Stadium in St. Louis.

A GUINNESS WORLD RECORDS adjudicator will be on-site to immediately verify and confirm whether the record is set.

"There is absolutely no better way to kick-off our Original Selfie Sweepstakes than attempting a GUINNESS WORLD RECORDS title for Most selfies taken at one time with our partners at Schnucks Supermarkets and the St. Louis Cardinals," said Mike Paribello, Sr. Director of Marketing, Nathan's Famous. "We're thrilled that eight-time defending National Hot Dog Eating Contest Champion Joey Chestnut will be with us for the attempt and hope we fill the stadium with Cardinals' fans.

"The best part is that all of the fans who participate can then enter the sweepstakes when it officially opens on Monday, May 18 for a chance to win some incredible prizes," Paribello added.

The Original Selfie Sweepstakes officially opens on Monday, May 18 at 12:00 a.m. EDT. Fans are encouraged to post selfies all summer long for chances to win monthly grand prizes as well as having instant win opportunities. Each week, one lucky winner, will be proclaimed the Fan of the Week for the photo posted on the website. For more information and complete rules, please visit www.NathansSelfie.com on May 18.

Nathan's Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination.  Nathan's Famous prides itself on its great quality, unmistakable taste, and a passion for family fun and community support.

Nathan's Famous is a licensed brand of Smithfield Foods.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES & D.C. (EXCL. AK & HI), 18 YEARS AND OLDER. VOID IN AK, HI AND WHERE PROHIBITED. Ends 9/13/15 For Official Rules, free method of entry, Sweepstakes and Instant Win Game odds disclosures, and prize descriptions, visit http://www.nathansselfie.com. Sponsor: John Morrell & Co., 805 E. Kemper Rd., Cincinnati, OH 45246. 

About Nathan's FamousNathan's is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 480 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.

About Smithfield Foods

Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit http://smithfieldfoods.com and www.smithfieldcommitments.com.

Photo - http://photos.prnewswire.com/prnh/20150511/214998LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/nathans-famous-to-attempt-guinness-world-records-title-for-most-selfies-taken-simultaneously-at-busch-stadium-in-st-louis-300080877.html

SOURCE Nathan's Famous