Mattel Launches Magic 8 Ball App - Now Available on Apple Watch and iPhone

Beloved Toy Reimagined to Bring Fun and Engaging Digital Experiences for a New Audience

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today has launched the Magic 8 Ball App, inviting a new generation of players to experience the mystical powers of the iconic toy. Celebrating the 65th anniversary of the Magic 8 Ball, the app utilizes the same fun and unpredictable answers the beloved toy is known for while offering a wide range of new features designed specifically for Apple Watch, as well as the iPhone. The Magic 8 Ball App is now available to download for free from the App Store: https://itunes.apple.com/gd/app/magic-8-ball-the-official-app/id977236216?mt=8.

“Reimagining a classic toy and bringing the fun and engaging gameplay to a new generation is absolutely thrilling for us,” said PJ Lewis, Senior Director, Global Brand Marketing and Design of Mattel. “We're very humbled that the Magic 8 Ball has continued to delight people of all ages. We cannot wait to see players, new and old, download and experience the new version of this iconic toy.”

“The team at Mattel is thrilled to bring the iconic Magic 8 Ball brand to the digital generation,” said Carlson Choi, Vice President, Digital Initiatives Group. “Developing the Magic 8 Ball App and integrating features designed specifically for Apple Watch, as well as the iPhone, is an essential step in Mattel’s overall strategy of investing in innovation and the digital space.”

Magic 8 Ball has been optimized for the highly anticipated Apple Watch and iPhone. App features include:

• Speak questions directly into your Apple Watch: Users can speak Yes or No questions directly into Apple Watch without the need for a keyboard.
• Shake or tap to reveal your answer: Users can simulate the experience of shaking their Magic 8 Ball to reveal the answer by tapping their Apple Watch or shaking their iPhone.
• Share your answers with friends and family on social media: Magic 8 Ball is known for its humorously improbable and eerily accurate answers. Users can share those especially appropriate or ironic questions and answers on social media at the push of a button.
• Daily Notifications: Out of questions? The app prompts users with notifications in the form of daily thought-provoking questions.

For the latest news and information on the Magic 8 Ball, follow us on Twitter @Magic8Ball.

About Mattel

Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's “100 Best Companies to Work For” for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's “100 Best Corporate Citizens.” With its worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

Media Contact:
fortyseven communications for Mattel
Craig Sinel
323.658.1200
[email protected]

Source: Mattel, Inc.

You May Also Be Interested In

• Mattel Appoints Brian Fitzharris Senior Vice President and General Manager, Fisher-Price
• Paris Baguette Teams Up with Paris Saint-Germain to Broadcast its "Let's Paris" Ad Around the World
• Favorable reasoned opinion of Believe’s Board of directors