Press Releases

HOUSTON--(BUSINESS WIRE)-- The Annual Houston Asset Management, Inc. "Cost of Loving Index" reports very stable prices for Valentine gifts this year. Favorite Valentine presents including a Dozen long-stemmed roses delivered and Godiva chocolates in a heart-shaped box showed increases averaging 1.79% per year and 1.44% per year for the last four years for Valentine's Day. The "Cost of Loving Index" which annually tracks the cost of Valentine's gifts finds great news for Lovers everywhere. Six of the nine gift items the Index tracks showed increases of less than 2% per year over the last four years.

If your Valentine is a wine lover you are in luck, the California Chardonnay Simi tracked by the Index showed a price increase of only 0.55% per year over the last four years.

The price of that sexy designer nightie you had in mind for your Valentine only went up 1.13% per year from 2006 to present.

"While the cost of loving may have its price, it is always worth it," says John Payne and Bob Frater, creators of the "Cost of Loving Index." The Index has been compiled since 1979. A complete Valentine's Day 2010 Index is reported below:

                                                            Annualized % Change

                                   20 Yrs. Ago    2010      4 - Yr.   20 - Yr.

California Chardonnay Simi         26.00          25.56     0.55 %    -0.09 %

Dozen long-stemmed roses           65.00          129.90    1.79 %    3.52  %
delivered

Godiva chocolates in heart box     70.00          90.00     1.44 %    1.26  %

Candlelight dinner                 140.00         275.00    1.41 %    3.43  %

First-run movie for two            8.50           19.00     2.82 %    4.10  %

One oz. Chanel No. 5 perfume       195.00         260.00    0    %    1.45  %

Valentine greeting card            1.75           5.50      2.41 %    5.89  %

Designer silk tie                  60.00          145.00    4.84 %    4.51  %

Silk nightie                       30.00          68.00     1.13 %    4.18  %

The "Cost of loving Index" prepared annually on Valentine's Day by Houston Asset Management, Inc. a Registered Investment Advisory Firm located in Houston, TX.

    Source: Houston Asset Management, Inc.

LOS ANGELES--(BUSINESS WIRE)-- A slinky Syren Latex outfit worn by a sexy blonde managed to steal the show in a commercial for Bridgestone Tires seen during Sunday night's Super Bowl broadcast, seen by an estimated 106.5 million viewers.

The 30-second spot (http://www.hulu.com/adzone/watch#50032689) that ran during the big game on February 7th has a post-apocalyptic feel, and tells the story of a villainous gang trying to steal the Bridgestone Tires off a car they have stopped on a rain-slicked highway by erecting a barricade in the dark of night

The tough-guy leader of the gang threatens the driver with the challenge, "Okay, here's the deal, your tires or your life." He then proceeds to laugh maniacally.

The driver spins his car 180 degrees, leaving behind the bewildered, beautiful blonde, attired in a gleaming, skintight black rubber outfit from Syren Latex. The form-fitting top and leggings set was a customized version of Syren's Zippered Latex Halter, which featured shredded rubber draped across the chest and down the sides of the legs.

The gang leader quickly realizes that he was misunderstood because of his thick Cockney accent, and he shouts hopelessly at the quickly disappearing driver: "Wait! Stop! I said your tires or your life, not your wife."

One of the largest viewing audiences of any TV show in history got to see the how sexy a Syren outfit can be...for practically any occasion.

To view Syren's latex couture collection online visit www.syren.com or visit the Silverlake boutique at 2809 1/2 W. Sunset Blvd, Los Angeles, CA 90026 (213) 090-0334.

About Syren Latex:

Syren has a long history of film credits including costumes for Mr. & Mrs. Smith, Men in Black II and most recently, Sacha Baron Cohen's Bruno, but the latex atelier is best known for the sleek super heroine suits fashioned for Malin Akerman's Silk Spectre II character in Watchmen and for Michelle Pfeiffer in her role as Catwoman in Batman Returns. Pfeiffer's iconic cat suit was recently on display at The Metropolitan Museum of Art Costume Institute's "Superheroes: Fashion and Fantasy" exhibit. When asked on "The Today Show" which of the costumes on display was her favorite, famed Vogue editor Anna Wintour said: "Catwoman every time, absolutely!"

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6173479&lang=en

    Source: Syren Latex

Service Provides Third Parties with Comprehensive Tools for Payments Processing Innovation; Utilized by Blackhawk Network for Prepaid Card Processing

NEW YORK--(BUSINESS WIRE)-- TxVia, Inc., a pioneer in processing technology for network-based payment systems, today announced it has introduced the TxVia Payment Processing Developer Network, a service that enables authorized developers to create innovative applications for the entire lifecycle of network-based payments--from mobile device-based applications to third-party services.

The TxVia Payment Processing Developer Network supports application development by TxVia clients, providers of products and services seeking network-based payments integration, and professional development organizations. While applications can be created for proprietary use, they can also be commercialized through a B2B app store-type marketplace offered as part of the TxVia Payment Processing Developer Network. Membership in the Network requires pre-approval.

Historically, electronic payments have been enabled by "black box" processing systems characterized by closed-door development methodologies. As product and service providers across broad sectors have moved away from one-size-fits-all to more individualized solutions that are co-created with key partners, this lack of transparency and collaboration has limited innovation in payments.

"Many organizations overcome such development bottlenecks by publishing application programming interfaces (APIs) that allow developers to extend capabilities at the edge of their systems," said Anil D. Aggarwal, chairman and CEO of TxVia. "While we believe there is merit to this approach in some instances for payments, we're also very cautious about the expense, scale restrictions and security risks that it can present when used outside of those few contexts.

"While we offer APIs in limited, appropriate cases, we've introduced a far better approach to modernizing payments by empowering developers: We offer access to a Web-based integrated development environment (or IDE), that we call TxDev, with predefined built-in extension points. TxDev allows developers to efficiently, profoundly and securely extend the capabilities of processing platforms to meet their needs."

The IDE is based on a model-driven architecture that separates requirements from technical implementation by encapsulating business logic in highly transparent processing models, substantially simplifying programming. Many otherwise time-consuming technical projects can, for example, be accomplished with drag-and-drop capabilities, allowing developers to focus on their business needs rather than technical complexities. Resulting applications can be deployed in a cloud-based run-time environment. With these advantages, TxVia estimates a ten-fold (10x) improvement in development efficiency and substantially reduced costs when utilizing TxDev over traditional methods of software development and deployment. Just as critical to the TxVia approach, however, is that TxDev is designed to ensure more secure and higher-performance results.

In addition to TxDev, the TxVia Payment Processing Developer Network provides access to other development tools and resources, including reference processing models, modeling artifacts, documentation, training and support. "With points of payment diversifying for many reasons, including widespread Internet and mobile commerce, we believe it's important to empower the payments community to help foster innovation for both business and consumer applications," said Aggarwal. "The mass market of payments is now squarely complemented with the market of payment niches."

Introduced in 2007, TxDev has been successfully used for over two years by TxVia and a select group of third parties, including clients and vendors, to create processing platforms across a wide variety of B2B and B2C applications. One of TxVia's clients to have utilized TxDev is leading prepaid card program manager, Blackhawk Network.

"By working with TxVia we have been able to take greater control over the development and management of our processing platform," said Mike Blandina, CTO of Blackhawk Network. "We're able to gain and maintain significant differentiation in key areas such as product innovation, systems integration and platform operations."

Now, TxVia is extending TxDev to a broader development community. Developers can create applications for their own use or use by others, and with TxVia's platform-as-a-service (PaaS) delivery model, clients can choose which applications they'd like to have included in their platforms.

"This is yet another important first for the payments industry," said Aggarwal. "We have a consistent track record of raising the bar in processing, and this is a key competitive advantage we offer our clients. TxDev makes building applications fast and easy, and we believe the introduction of the TxVia Payment Processing Developer Network will bring tremendous innovation to the payments industry, especially in emerging growth segments like prepaid cards. The TxVia Payment Processing Developer Network demonstrates our ongoing commitment to help our clients create the most compelling payment solutions for their end users."

About TxVia, Inc.

TxVia offers the most advanced processing technology for network-based payment systems. Our solutions encompass fully integrated, end-to-end issuing, acquiring and network processing for a range of payment products including prepaid, debit, credit and hybrids. TxVia's solutions have been deployed extensively in prepaid, where the complexity of the product line and diversity of the value chains require highly customized processing platforms. As the only mass provider of custom solutions, we're modernizing electronic payments by offering unparalleled product and service quality, product manageability and configurability, platform performance and operations, client control, and cost savings. Our clients, which include some of the largest payments companies, realize significant scalability, reliability, time-to-market, economic, security and other benefits, overcoming the risks and product and service degradation often associated with other processing options.

We pioneered the platform-as-a-service (PaaS) delivery model for network-based payments as an outgrowth of software-as-a-service (SaaS). With PaaS we rapidly and cost-effectively create highly customized and fully segregated processing platforms for our clients. This approach best manages the ever-increasing complexities of payments across the various products, verticals, organizations, geographies and channels that encompass the industry. With our PaaS delivery model, clients can outsource processing to TxVia completely or bring all or a part of their requirements in-house, allowing them meaningful control over their processing--from functionality and release timing to infrastructure and service levels. Regardless of the configuration, PaaS users do not share a platform with other organizations and products, and are able to redefine the payments value chain to their specific needs.

About Blackhawk Network

Blackhawk Network, a subsidiary of Safeway Inc., is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Blackhawk Network develops unique products in easy-to-use formats and delivers them to consumers through an exclusive retail network of leading grocery, mass, convenience, drug and specialty retailers. The network includes more than 80,000 storefronts and reaches more than 165 million consumers each week. Headquartered in Pleasanton, California, Blackhawk Network has offices in the United States, Australia Canada, France, Germany, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com.

    Source: TxVia, Inc.

CALGARY, AB -- (MARKET WIRE) -- 02/09/10 -- Blugrass Energy Inc. (OTCBB: BLUG) is pleased to announce today it has engaged a boutique Venture Capital firm of Guang Dong, China to act as its agent in connection with a financing to raise proceeds of $5 million on a commercially reasonable basis for all future expenditures related to all Eddy County and Val Verde properties. The company will issue up to 10,000,000 units (the "Units") at a price of $0.50 per Unit.

Each unit will consist of one common shares in the capital of Blugrass and one-half of one common share purchase warrant of Blugrass. Each common share purchase warrant will entitle the holder to purchase one common share of Blugrass at any time within 24 months (the "Warrant Term") after the closing date of the financing at an exercise price of $0.75 per share. If, following the expiry of the six month hold period, the closing price of Blugrass's common shares exceeds $1.50 for 20 consecutive business days, then the Warrant Term shall be automatically reduced and the share purchase warrants will expire on the date that is 30 days following the issuance of a press release announcing the reduced Warrant Term.

Upon closing, the Agent will receive a cash commission equal to 10% of the gross proceeds raised and a number of warrants (the "Agent's Warrants") equal to 5% of the number of Units sold. Each Agent's Warrant will be exercisable for one common share at a price of $0.50 per share for a period of twenty-four months from closing.

Blugrass Energy Inc. is a development stage oil and gas development and exploration company based in the United States that is traded on the Over the Counter Bulletin Board under the Symbol BLUG. The goal of BLUG is to grow through internally generated and developed prospects, participation with industry partners in oil and gas exploration and in targeted joint ventures.

THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS," AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE. EXCEPT FOR THE HISTORICAL INFORMATION PRESENTED HEREIN, MATTERS DISCUSSED IN THIS NEWS RELEASE CONTAIN FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH STATEMENTS. STATEMENTS THAT ARE NOT HISTORICAL FACTS, INCLUDING STATEMENTS THAT ARE PRECEDED BY, FOLLOWED BY, OR THAT INCLUDE SUCH WORDS AS "ESTIMATE," "ANTICIPATE," "BELIEVE," "PLAN" OR "EXPECT" OR SIMILAR STATEMENTS ARE FORWARD-LOOKING STATEMENTS. RISKS AND UNCERTAINTIES FOR THE COMPANY INCLUDE, BUT ARE NOT LIMITED TO, THE RISKS ASSOCIATED WITH OIL AND GAS EXPLORATION AND DEVELOPMENT AND NEEDS FOR FUNDING AS WELL AS THE RISKS SHOWN IN THE COMPANY'S MOST RECENT ANNUAL REPORT ON FORM 10-KSB AND ON FORM 10-QSB AND FROM TIME-TO-TIME IN OTHER PUBLICLY AVAILABLE INFORMATION REGARDING THE COMPANY. OTHER RISKS INCLUDE RISKS ASSOCIATED WITH THE REGULATORY APPROVAL PROCESS, COMPETITIVE COMPANIES, FUTURE CAPITAL REQUIREMENTS AND THE COMPANY'S ABILITY AND LEVEL OF SUPPORT FOR ITS EXPLORATION AND DEVELOPMENT ACTIVITIES. THERE CAN BE NO ASSURANCE THAT THE COMPANY'S DEVELOPMENT EFFORTS WILL SUCCEED AND THE COMPANY WILL ULTIMATELY ACHIEVE COMMERCIAL SUCCESS. THESE FORWARD-LOOKING STATEMENTS ARE MADE AS OF THE DATE OF THIS NEWS RELEASE, AND THE COMPANY ASSUMES NO OBLIGATION TO UPDATE THE FORWARD-LOOKING STATEMENTS, OR TO UPDATE THE REASONS WHY ACTUAL RESULTS COULD DIFFER FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THAT THE BELIEFS, PLANS, EXPECTATIONS AND INTENTIONS CONTAINED IN THIS NEWS RELEASE ARE REASONABLE, THERE CAN BE NO ASSURANCE THOSE BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS WILL PROVE TO BE ACCURATE. INVESTORS SHOULD CONSIDER ALL OF THE INFORMATION SET FORTH HEREIN AND SHOULD ALSO REFER TO THE RISK FACTORS DISCLOSED IN THE COMPANY'S PERIODIC REPORTS FILED FROM TIME-TO-TIME WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. EACH OF THE NASD, THE SEC AND THE OTCBB NEITHER APPROVES NOR DISAPPROVES OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

Contact:
Blugrass Energy Inc.
Tony Collins
1-877-511-0110